OK, so it looks like Google are to roll out some new features and functionality to their superb Google Analytics package (free of charge for all you folks that haven’t currently implemented this with your CA Stores or stand-alone Websites). Over the next several weeks Google are set to migrate all accounts to the new interface, so worry not if your account looks no different. OK, so onto the features.. Customizable Dashboard so one of the major features – in my eyes anyway – is the option to customize your dashboard (with drag & drop functionality). Every time I use G.A, I find myself viewing the same key data reports, no matter what the site, and even though it’s not… Read more »
Tag: Google Commerce
Google ecommerce strategies, Google Base, froogle, google cart, google checkout, google pay, alternatives to PayPal.
Google Analytics to increase your e-commerce performance..
Matt Cutts, A Google employee currently heading up Google’s WebSpam team, has recently posted a good article on Google Analytics, giving you a sample of the depth of information you can access using this free web based service from Google. This data is interesting to look at for sure, but for those of you who run an e-commerce business, knowing your statistics (top keywords, referring URLs, traffic trends, etc) can help you to save time and money. For example, Google Adwords is implemented within Google Analytics, so finding what your top keywords based on your site data, and implementing these into your Google Adwords campaigns in order to increase performance is a much more straight forward process. You could also… Read more »
Will Google Take Over the World?
Recently Google has made a number of acquisitions that have made headline news. The most obvious recent purchase was the high profile takeover of YouTube for $1.65 Billion in stock. However this merger is just one in a long line of Google purchases. Google’s latest procurement includes the purchase of the WIKI based site JotSpot. JotSpot was founded by the co founders of the former search engine site Excite; one of the first search engine home pages to feature customizable home pages which Google users have come to know and love. The current trend to move towards new web 2.0 technology (such as WIKI technology AJAX and my space type sites) is being vastly adopted by many big players in… Read more »
