Tag: frooition e-commerce

How presentation affects value perception – and how to use it to increase your sales.

Burger with meat and French fries in serving basket on dark background

Don’t judge a book by its cover. The perfect example of good advice none of us can take. The burger above looks like it would cost more than the average fast food burger served in a polystyrene box. Being wrapped in brown paper and served on a chopping block, the basket for the fries, the slate table. It is all very artisnal looking. None of these elements affect the taste or quality of the burger itself, but they absolutely affect our perception of its value. “There is no truth. There is only perception.” – Gustave Flaubert. When you eat at a Mcdonald’s you are expecting food that is fast, but without any real care put into it. When you eat… Read more »

UK officially out of Recession

The UK is officially out of recession, with GDP growing a tenth of one percent in the period October to December 2009. That’s a disappointment to economists as the forecast was for four tenths, but for the country as a whole it’s still a positive indicator that the economy is starting to recover. One worry is that the economy is still fragile and there’s the possibility of a “Double Dip” recession if the recovery stalls and GDP shrinks in the first quarter of 2010. Over the last year the economy has contracted by around six to seven percent, and without a recession growth should have been around four percent so the country has seen a loss of around ten percent… Read more »