Tag: email marketing

Podcast: Email, Social Media, and Content Marketing with Hank Hoffmeier of iContact

The second episode of The Frooition Podcast is now available to stream on Apple Podcasts (iTunes), Spotify, Google Podcasts, YouTube, or wherever you get your podcasts. In this show, Frooition’s John W. Hayes speaks with Hank Hoffmeier from iContact, about the opportunities available to small businesses with retail stores on BigCommerce and Shopify from email marketing, social media marketing, and content marketing. Hank also shares his insight into SEO following iContact’s recent acquisition of Moz.com.

Why every online retailer should be blogging + 5 tools to get you started

Blogging for retailers

As a content marketer employed by an eCommerce store developer, one of the first places I look when checking out a new retail site is the company blog. Almost every eCommerce site has a blog, but very few are ever properly utilised. This is a real shame because a company blog allows a retailer to share relevant, engaging and unique content with their existing customers and potentially millions of other people using the major search engines to find the products they want to buy. Just in case you didn’t get the memo, Google loves relevant, engaging and unique content. Unfortunately, if you are a retailer selling the same products and using the same product catalogue descriptions as your competitors, relevant,… Read more »