Even after the big Christmas sales push, the hustle never stops on eBay. Now is the time to put all of your efforts into re-marketing to all those expensively won customers and start generating repeat revenue. But how do you do this on an online marketplace where you don’t own the customer relationship? You cannot use standard email marketing techniques enjoyed by retailers operating their own eCommerce stores. However, you can use eBay’s dedicated email tools to target and engage shoppers with highly personalised messages. eBay Buyer Groups Buyer Groups is a new email marketing service available to eBay sellers in the US, UK, Germany, Australia, France, Italy and Spain. It allows them to segment their buyers and send highly… Read more »
With Black Friday just around the corner, many online retailers will be focused on creating marketing campaigns to help them win a share of what could be a $10bn sales opportunity. As a low-cost, high-return marketing channel, email marketing should play a significant role in this strategy. However, with so many campaigns hitting consumers’ email inboxes In the days before the big day, it will be difficult for campaigns to stand out from the noise. So what does a successful Black Friday email marketing campaign look like? Black Friday Email Marketing Mistakes Marketers often make several “rookie” email marketing mistakes in the run-up to major sales events like Black Friday. These include: Last Minute Campaigns: By the time Black Friday… Read more »
The second episode of The Frooition Podcast is now available to stream on Apple Podcasts (iTunes), Spotify, Google Podcasts, YouTube, or wherever you get your podcasts. In this show, Frooition’s John W. Hayes speaks with Hank Hoffmeier from iContact, about the opportunities available to small businesses with retail stores on BigCommerce and Shopify from email marketing, social media marketing, and content marketing. Hank also shares his insight into SEO following iContact’s recent acquisition of Moz.com.
As a content marketer employed by an eCommerce store developer, one of the first places I look when checking out a new retail site is the company blog. Almost every eCommerce site has a blog, but very few are ever properly utilised. This is a real shame because a company blog allows a retailer to share relevant, engaging and unique content with their existing customers and potentially millions of other people using the major search engines to find the products they want to buy. Just in case you didn’t get the memo, Google loves relevant, engaging and unique content. Unfortunately, if you are a retailer selling the same products and using the same product catalogue descriptions as your competitors, relevant,… Read more »