Even after the big Christmas sales push, the hustle never stops on eBay. Now is the time to put all of your efforts into re-marketing to all those expensively won customers and start generating repeat revenue. But how do you do this on an online marketplace where you don’t own the customer relationship? You cannot use standard email marketing techniques enjoyed by retailers operating their own eCommerce stores. However, you can use eBay’s dedicated email tools to target and engage shoppers with highly personalised messages. eBay Buyer Groups Buyer Groups is a new email marketing service available to eBay sellers in the US, UK, Germany, Australia, France, Italy and Spain. It allows them to segment their buyers and send highly… Read more »
