Tag: eCommerce

Ecommerce strategies, Marketplace Information and tips for ebay, Amazon, SEO, Express, Google Base, froogle.

The active content design solution chosen by eBay.

Posted on November 24, 2016 (Updated February 3, 2017) by - eBay, eBay Design, Frooition

eBay Active Content Compliant design

In business, proper planning and preparation is often the difference between success and failure. Future proofing your eBay business, avoiding penalties and getting the best ranking for your products requires you to follow eBay policies. Currently, that means having an eBay active content compliant design before June 2017. As an eBay certified provider, we were informed of the planned changes to active content policy before they were announced to the public. We were bound by non disclosure until eBay made the announcement, but from the moment we knew about the planned changes, creating a solution to help sellers move through smoothly was our biggest priority. Ecommerce moves fast. So as ecommerce specialists, we don’t procrastinate. Ebay asked us to help… Read more »

Ecommerce plugins: 10 of the best

Posted on July 6, 2016 by - Bigcommerce, E-commerce, Magento, Shopify

It’s never been easier to start an online business. With plenty of ecommerce platforms to choose from, it’s fair to say your foundations have already been laid, regardless of what it is you want to sell. The one you choose will depend on your own needs and preferences, but popular examples include Shopify, Magento 2.0 and BigCommerce. These tools are immensely useful, even in their most basic form, but there are ways to really maximise their potential. For us, the key lies in finding the right plugins and extensions. Thankfully, you needn’t traipse through the thousands available in each respective marketplace – we’ve brought the most useful together in the handy list below. We’ve focused on the three platforms mentioned… Read more »

Introducing Magento 2.0 – the ecommerce firm’s new best friend

Posted on May 24, 2016 by - E-commerce, Magento

Magento, as you may already know, is one of the world’s most popular pieces of ecommerce software. Although it was originally built and launched in California in 2008, it didn’t take long for retailers across Europe to pick up on the platform’s potential. The user-base expanded rapidly and is now huge. Now, approaching a decade later, we’ve reached another major milestone in the software’s story: the release of Magento 2.0. A long but worthwhile wait It’s fair to say the wait for Magento 2.0 has been a long one. The platform’s development actually began all the way back in November 2011, amid the release of various 1.X iterations. In the time since, we’ve seen the departure of co-founder Yoav Kutner… Read more »

The Impact of Professional Branding Online

Posted on April 20, 2010 (Updated January 21, 2019) by - ChannelAdvisor, E-commerce, eBay, eBay Design, Frooition

Branding is possibly the single most important thing you can do for your online business. Apart from price and availability of product there’s little else to distinguish you from any other online merchant. Strong branding make the difference between getting the sale or not. Service only matters once the buyer has made a purchase. Until that point, a strong brand is the only way to set yourself apart from competitors. Your brand tells customers that they’re looking at one of your eBay auctions or your online shop. A memorable brand sets you apart. Your brand helps customers remember the great service they received from you in the past. It gives them the confidence to shop again. If you look at… Read more »

Search Engine Optimisation (SEO) Useful Tools..

Posted on May 10, 2007 (Updated January 21, 2019) by - E-commerce, Search

OK, so over the last couple of years, I’ve been asked many times what our clients can do to further optimise eBay Stores and listings, as well as their existing e-commerce websites and blogs. I found myself giving out the same websites and useful tools over and over. I realised there wasn’t an up-to-date list out there to suit this purpose, so decided I’d start one here… What is it? “A tool to check at-a-glance the link popularity of any site based on its ranking (Google PageRank, Alexa Rank, Technorati etc.), social bookmarks (del.icio.us, etc), subscribers (Bloglines, etc) and more!” OK, so why would I use it? I like this site as it’s very fast at giving you an overall… Read more »

eBay as part of an on-going e-commerce business strategy

Posted on February 7, 2007 (Updated January 21, 2019) by - E-commerce, eBay

Do businesses really appreciate how important an eBay presence is to their e-commerce strategy? The answer, until recently, has been no. But times are changing. Corporates, SME and sole traders alike are embracing eBay, accessing not only the 14 or so million active buyers in the UK, but also a massive international market. The real problem up until now has been to do with skills, cost, and time. Has anyone really got resources to throw at setting up an entire business unit specifically for eBay? The answer generally is no. Most businesses will “dip their toes” first. Often it rapidly becomes clear that eBay represents a vast revenue stream. So where next? Well, to grow and scale really are the… Read more »

Blogging for customers!

Posted on January 24, 2007 (Updated May 25, 2011) by - E-commerce, Search

The buzz word of 2006 was web 2.0. ‘Oh its so Web 2.0’ you might hear at conferences and seminars. My take on web 2.0 is building a community for your buyers based on the product type on offer. Your customers are moving to on-line sales but they need your advice. Truthful, simple advice without the hard sell. First magazines, gossip columns and newspapers caught onto the blog wave, but now product sellers are paving the way to help the customer make the right purchase. Adverts may be boring and invasive at times but Blogs are not, take ‘Innocent smoothies‘ they have a web log that provides an interesting insight to their origins, ethics and the people in the company.… Read more »

Selling Product – eBay Shop, Websites and Storefronts.

Posted on November 24, 2006 (Updated May 25, 2011) by - ChannelAdvisor, E-commerce, eBay

In this article I just fist want to mention what the differences between these three entities are. A lot of my clients get confused between these three formats, which causes misinterpretation of what functionality is available to them. Firstly, an eBay shop: This is part of the eBay marketplace where all of your listings on eBay can be collectively viewed. You can make this look very much like a website (like the guys from creativebay.co.uk) but it is definitely NOT a website. You have 2 ‘marketplaces’ under the eBay umbrella. Core Listings which get a larger proportion of traffic and seemingly cheaper ‘shop’ listings which do not form part of the eBay main search and depend very much on core… Read more »

Will Google Take Over the World?

Posted on November 1, 2006 (Updated May 25, 2011) by - Google Commerce

Recently Google has made a number of acquisitions that have made headline news. The most obvious recent purchase was the high profile takeover of YouTube for $1.65 Billion in stock. However this merger is just one in a long line of Google purchases. Google’s latest procurement includes the purchase of the WIKI based site JotSpot. JotSpot was founded by the co founders of the former search engine site Excite; one of the first search engine home pages to feature customizable home pages which Google users have come to know and love. The current trend to move towards new web 2.0 technology (such as WIKI technology AJAX and my space type sites) is being vastly adopted by many big players in… Read more »