Tag: eCommerce

Ecommerce strategies, Marketplace Information and tips for ebay, Amazon, SEO, Express, Google Base, froogle.

Building trust on your ecommerce website

building trust on your ecommerce website

Building trust on your ecommerce website is essential to its success. Here, we share some key points on creating a website that lets customers know that they can buy from you with confidence. Contact information The biggest way to reassure customers that you are a trustworthy business, is to make it immediately clear how they can contact you. Email and phone number should not need to be searched for. Social media and chat functions on the website are also valuable. The more methods you offer customers for contacting you, the better. Making your customer service as easily accessable as your products is a massive part of building trust on your ecommerce website. To be extra customer friendly, put a note… Read more »

Why cross selling is so important – and how so many eBay sellers are getting it wrong.

According to Marketing Metrics, the probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%. When a customer is making a purchase, they are already in the mind set to buy.  It is the best time to sell them other products. Increasing average sale this way is what successful online entrepreneurs often refer to as “making all the profits on the back-end.” In 2006, Amazon reported that cross-selling and upselling contributed as much as 35% of their revenue. Both techniques are important to customer experience and maximising sales. The difference between cross selling and up selling      Which is right for your business? There is no reason not… Read more »

How presentation affects value perception – and how to use it to increase your sales.

Burger with meat and French fries in serving basket on dark background

Don’t judge a book by its cover. The perfect example of good advice none of us can take. The burger above looks like it would cost more than the average fast food burger served in a polystyrene box. Being wrapped in brown paper and served on a chopping block, the basket for the fries, the slate table. It is all very artisnal looking. None of these elements affect the taste or quality of the burger itself, but they absolutely affect our perception of its value. “There is no truth. There is only perception.” – Gustave Flaubert. When you eat at a Mcdonald’s you are expecting food that is fast, but without any real care put into it. When you eat… Read more »

eBay Shop Bot – Customers new online shopping BFF?

ebay robot

Facebook messenger had zero bots in February 2016. By November it had over 34,000. We already use bots to get an uber, to book a flight or to check the weather. In China, selling through messaging apps is already massively successful, with brands answering customer questions through conversatons, minimizing the need for searching and return rates. In the West, AI chat bots had a baptism of fire back in 2014 with Microsoft’s Tay. Designed to learn from other’s conversations and speech patterns on Twitter, online troublemakers managed to manipulate it into tweeting racist slurs and hate speech. Microsoft quickly removed the bot, but many criticized their lack of foresight, for not including content filters. Since then, Google, Amazon, and Microsoft… Read more »

The active content design solution chosen by eBay.

eBay Active Content Compliant design

In business, proper planning and preparation is often the difference between success and failure. Future proofing your eBay business, avoiding penalties and getting the best ranking for your products requires you to follow eBay policies. Currently, that means having an eBay active content compliant design before June 2017. As an eBay certified provider, we were informed of the planned changes to active content policy before they were announced to the public. We were bound by non disclosure until eBay made the announcement, but from the moment we knew about the planned changes, creating a solution to help sellers move through smoothly was our biggest priority. Ecommerce moves fast. So as ecommerce specialists, we don’t procrastinate. Ebay asked us to help… Read more »

Ecommerce plugins: 10 of the best

It’s never been easier to start an online business. With plenty of ecommerce platforms to choose from, it’s fair to say your foundations have already been laid, regardless of what it is you want to sell. The one you choose will depend on your own needs and preferences, but popular examples include Shopify, Magento 2.0 and BigCommerce. These tools are immensely useful, even in their most basic form, but there are ways to really maximise their potential. For us, the key lies in finding the right plugins and extensions. Thankfully, you needn’t traipse through the thousands available in each respective marketplace – we’ve brought the most useful together in the handy list below. We’ve focused on the three platforms mentioned… Read more »

Introducing Magento 2.0 – the ecommerce firm’s new best friend

Magento, as you may already know, is one of the world’s most popular pieces of ecommerce software. Although it was originally built and launched in California in 2008, it didn’t take long for retailers across Europe to pick up on the platform’s potential. The user-base expanded rapidly and is now huge. Now, approaching a decade later, we’ve reached another major milestone in the software’s story: the release of Magento 2.0. A long but worthwhile wait It’s fair to say the wait for Magento 2.0 has been a long one. The platform’s development actually began all the way back in November 2011, amid the release of various 1.X iterations. In the time since, we’ve seen the departure of co-founder Yoav Kutner… Read more »

The Impact of Professional Branding Online

Branding is possibly the single most important thing that you can do for your online business. Apart from price and availability of product there is little else to distinguish you from any other online merchant but strong branding make the difference between getting the sale or not. Service only comes into play once the buyer has made a purchase, and until that point the only way to set yourself apart from other sellers is with a strong brand. Your own brand tells customers that they are looking at one of your eBay auctions or your online shop. A memorable brand and colour scheme sets you apart from your competitors. Your brand will help customers remember the great service they received… Read more »

Search Engine Optimisation (SEO) Useful Tools..

OK, so over the last couple of years, I’ve been asked many times what our clients can do to further optimise their ChannelAdvisor Stores, their eBay Stores and listings, and alas their existing ecommerce websites and blogs. Not a bad question, but there was a catch.. they all wanted this for FREE. I found myself giving out the same websites and useful tools over and over, and realised there wasn’t an up-to-date reasonable list out there to suit this purpose, so decided I’d start one here… What is it? “A tool to check at-a-glance the link popularity of any site based on its ranking (Google PageRank, Alexa Rank, Technorati etc.), social bookmarks (del.icio.us, etc), subscribers (Bloglines, etc) and more!” OK,… Read more »