Tag: eCommerce

Ecommerce strategies, Marketplace Information and tips for ebay, Amazon, SEO, Express, Google Base, froogle.

Common Mistakes That New eCommerce Businesses Make and How To Avoid Them

Selling online has never been easier. But that doesn’t mean that there aren’t still potential pitfalls that many new eCommerce businesses regularly fall into. With more than 16-years of experience helping sellers build successful eCommerce brands across multiple channels, including online marketplaces like eBay and Amazon and their own eCommerce stores, we’ve seen and addressed almost every mistake an eCommerce business can make. We’ve compiled a list of the top six most common mistakes online retailers make so that you can avoid them. Six Common eCommerce Mistakes If you build it, they will come: Not only is this an often misquoted line from a Kevin Costner film, but it’s also a terrible strategy to build a business on. With as… Read more »

Why B2B Sellers Need to Onboard More eCommerce Clients

B2B selling is a funny old business. Historically, wholesale and distribution companies have been built on the back of personal relationships and may have been reticent to embrace the world of eCommerce fully. But the world is changing, and more B2B buyers expect a B2C sales experience in their business transactions. This includes clear insight into pricing, stock availability, and shipping details. For example, if a buyer clearly understands when items are due in stock, they can better make plans for merchandising that stock and quickly moving it out of the door. However, adopting B2C sales practices in your B2B operation doesn’t just benefit the client. There are genuine benefits to the B2B seller as well. 7 Reasons Why B2B… Read more »

An inconvenient truth for eBay and Amazon sellers

Your business is fraught with risk when you rely 100% on online marketplace sales. Just because you are busy with marketplace sales doesn’t mean that your business is in good shape. In many ways, those eBay and Amazon sales are like a diet rich in sugar. They will give you a short-term energy boost but, in the long run, will potentially leave you feeling empty and prone to a crash. eBay and Amazon Suspension Consider what would happen if a marketplace you were selling on suddenly became unavailable to your business. This isn’t some distant threat. We regularly receive emails from retailers desperate to re-instate their eBay or Amazon account after being temporarily or even permanently being suspended from selling.… Read more »

How to Build, Support and Grow a Profitable eCommerce Business

When Frooition’s eCommerce design and build team hands over a new eCommerce site to a client, we do so on the understanding that the project is never truly finished. An eCommerce site is so much more than a static sales venue. It’s a living, breathing, ever-evolving marketing channel that will require ongoing care and attention to flourish in the long term. The question of ongoing support is a concern for many online retailers hoping to make the leap from marketplace seller to fully-fledged eCommerce business. That’s why Frooition offers all of their eCommerce clients two different support options that can be tailored to the individual needs of their business. It’s also why so many online retailers come to us after… Read more »

Future Gazing with Linnworks’ Simon Lye

Linnworks has an enviable insight across the world of online retail. In reality, few organisations are better placed to foresee the opportunities and threats presented to online retailers in the year ahead. With access to so much online retail insight, we were delighted to sit down with Simon Lye, Linnworks’ Commercial Partner Manager, for the second in our series of future gazing articles for the Frooition blog. These articles, which will be published throughout December, have been written to help us better understand where online retailers should focus their efforts in 2022 and the years ahead. eCommerce Priorities for 2022 According to Simon, driving efficiencies through the implementation of best-in-class retail technology continues to be a priority for 2022. “Retailers… Read more »

Future Gazing with BigCommerce’s Robyn Potter

Future Gazing BigCommerce

As the primary point of contact between Frooition and our partners at BigCommerce, we consider Robyn Potter, an essential team member. She’s the first person we go to discuss strategy, integrations and, as we so often do at Frooition, the challenges of fitting a square peg into a round hole in terms of complex and bespoke eCommerce builds. It’s, therefore, fitting that Potter was the first person we spoke with for the first in a series of interviews looking to the future of eCommerce in 2022. The future of eCommerce “We’ve had an incredible couple of years in eCommerce,” says Potter. “The pandemic has seen traditional bricks and mortar businesses quickly transition to online selling out of sheer necessity, and… Read more »

How DirectPlants More than Doubled their eBay Sales

Direct Plants are a celebrated, eBay award winning, seller. They have built a hugely successful eBay business over the last 15 years. They reached the pinnacle of what is possible on eBay, the team turned their focus to e-commerce… Their legacy website, running on an old self-hosted platform did not perform anywhere near as well as other channels. For many years the team just accepted this as the limits of what their products could achieve on a website. In 2019 DirectPlants started a conversation with Frooition, who recommended they take a free BigCommerce Trial. After initially being wowed by the functionality on offer they needed help migrating their data and products. Frooition stepped in to help and helped them migrate to a brand… Read more »

Why You Should Have Your Brand on Amazon as well as eBay

Why sell on Amazon

Once considered an auction house for bedroom sellers, eBay is now a reliable multi-channel marketplace that allows blue-chip sellers to offer their branded products to a huge audience. Adding to Amazon’s marketplace lets you increase the level of exposure your products get and reach a much bigger audience. There are many differences between the two platforms when it comes to selling, there are some real benefits when it comes to expanding. Why should you start selling on Amazon? To expand your reach: In 2020, between 350 to 450 million buyers visited Amazon.co.uk every month. And this amounts to double the number of global active users on eBay. It’s where most of your customers start their search: 63% of shoppers start… Read more »

Building trust on your ecommerce website

building trust on your ecommerce website

Building trust on your e-commerce website is essential to its success. Here, we share some key points on creating a website that lets customers know that they can buy from you with confidence. Contact information The biggest way to reassure customers that you are a trustworthy business, is to make it immediately clear how they can contact you. Email and phone number should not need to be searched for. Social media and chat functions on the website are also valuable. The more methods you offer customers for contacting you, the better. Making your customer service as easily accessible as your products is a massive part of building trust on your e-commerce website. To be extra customer friendly, put a note… Read more »

Why cross selling is so important – and how so many eBay sellers are getting it wrong.

According to Marketing Metrics, the probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%. When a customer is making a purchase, they are already in the mind set to buy.  It is the best time to sell them other products. Increasing average sale this way is what successful online entrepreneurs often refer to as “making all the profits on the back-end.” In 2006, Amazon reported that cross-selling and upselling contributed as much as 35% of their revenue. Both techniques are important to customer experience and maximising sales. The difference between cross selling and up selling      Which is right for your business? There is no reason not… Read more »