Tag: eCommerce

Ecommerce strategies, Marketplace Information and tips for ebay, Amazon, SEO, Express, Google Base, froogle.

Future Gazing with Linnworks’ Simon Lye

Linnworks has an enviable insight across the world of online retail. In reality, few organisations are better placed to foresee the opportunities and threats presented to online retailers in the year ahead. With access to so much online retail insight, we were delighted to sit down with Simon Lye, Linnworks’ Commercial Partner Manager, for the second in our series of future gazing articles for the Frooition blog. These articles, which will be published throughout December, have been written to help us better understand where online retailers should focus their efforts in 2022 and the years ahead. eCommerce Priorities for 2022 According to Simon, driving efficiencies through the implementation of best-in-class retail technology continues to be a priority for 2022. “Retailers… Read more »

Future Gazing with BigCommerce’s Robyn Potter

Future Gazing BigCommerce

As the primary point of contact between Frooition and our partners at BigCommerce, we consider Robyn Potter, an essential team member. She’s the first person we go to discuss strategy, integrations and, as we so often do at Frooition, the challenges of fitting a square peg into a round hole in terms of complex and bespoke eCommerce builds. It’s, therefore, fitting that Potter was the first person we spoke with for the first in a series of interviews looking to the future of eCommerce in 2022. The future of eCommerce “We’ve had an incredible couple of years in eCommerce,” says Potter. “The pandemic has seen traditional bricks and mortar businesses quickly transition to online selling out of sheer necessity, and… Read more »

How DirectPlants more than doubled their eBay Sales…

Direct Plants are a celebrated, eBay award winning, seller. They have built a hugely successful eBay business over the last 15 years. They reached the pinnacle of what is possible on eBay, the team turned their focus to e-commerce… Their legacy website, running on an old self-hosted platform did not perform anywhere near as well as other channels. For many years the team just accepted this as the limits of what their products could achieve on a website. In 2019 DirectPlants started a conversation with Frooition, who recommended they take a free BigCommerce Trial. After initially being wowed by the functionality on offer they needed help migrating their data and products. Frooition stepped in to help and helped them migrate to a brand… Read more »

Why you should have your Brand on Amazon as well as eBay?

Why sell on Amazon

Once considered an auction house for bedroom sellers, eBay is now a reliable multi-channel marketplace that allows blue-chip sellers to offer their branded products to a huge audience. Adding to Amazon’s marketplace lets you increase the level of exposure your products get and reach a much bigger audience. There are many differences between the two platforms when it comes to selling, there are some real benefits when it comes to expanding. Why should you start selling on Amazon? To expand your reach: In 2020, between 350 to 450 million buyers visited Amazon.co.uk every month. And this amounts to double the number of global active users on eBay. It’s where most of your customers start their search: 63% of shoppers start… Read more »

Building trust on your ecommerce website

building trust on your ecommerce website

Building trust on your e-commerce website is essential to its success. Here, we share some key points on creating a website that lets customers know that they can buy from you with confidence. Contact information The biggest way to reassure customers that you are a trustworthy business, is to make it immediately clear how they can contact you. Email and phone number should not need to be searched for. Social media and chat functions on the website are also valuable. The more methods you offer customers for contacting you, the better. Making your customer service as easily accessible as your products is a massive part of building trust on your e-commerce website. To be extra customer friendly, put a note… Read more »

Why cross selling is so important – and how so many eBay sellers are getting it wrong.

According to Marketing Metrics, the probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%. When a customer is making a purchase, they are already in the mind set to buy.  It is the best time to sell them other products. Increasing average sale this way is what successful online entrepreneurs often refer to as “making all the profits on the back-end.” In 2006, Amazon reported that cross-selling and upselling contributed as much as 35% of their revenue. Both techniques are important to customer experience and maximising sales. The difference between cross selling and up selling      Which is right for your business? There is no reason not… Read more »

How presentation affects value perception – and how to use it to increase your sales.

Burger with meat and French fries in serving basket on dark background

Don’t judge a book by its cover. The perfect example of good advice none of us can take. The burger above looks like it would cost more than the average fast food burger served in a polystyrene box. Being wrapped in brown paper and served on a chopping block, the basket for the fries, the slate table. It is all very artisnal looking. None of these elements affect the taste or quality of the burger itself, but they absolutely affect our perception of its value. “There is no truth. There is only perception.” – Gustave Flaubert. When you eat at a Mcdonald’s you are expecting food that is fast, but without any real care put into it. When you eat… Read more »

eBay Shop Bot – Customers new online shopping BFF?

ebay robot

Facebook messenger had zero bots in February 2016. By November it had over 34,000. We already use bots to get an uber, to book a flight or to check the weather. In China, selling through messaging apps is already massively successful. Brands answer customer questions through conversations, minimising the need for searching and reducing return rates. In the West, AI chat bots had a baptism of fire back in 2014 with Microsoft’s Tay. Designed to learn from other’s conversations and speech patterns on Twitter, online troublemakers managed to manipulate it into tweeting racist slurs and hate speech. Microsoft quickly removed the bot, but many criticised their lack of foresight, for not including content filters. Since then, Google, Amazon, and Microsoft… Read more »

The active content design solution chosen by eBay.

eBay Active Content Compliant design

In business, proper planning and preparation is often the difference between success and failure. Future proofing your eBay business, avoiding penalties and getting the best ranking for your products requires you to follow eBay policies. Currently, that means having an eBay active content compliant design before June 2017. As an eBay certified provider, we were informed of the planned changes to active content policy before they were announced to the public. We were bound by non disclosure until eBay made the announcement, but from the moment we knew about the planned changes, creating a solution to help sellers move through smoothly was our biggest priority. Ecommerce moves fast. So as ecommerce specialists, we don’t procrastinate. Ebay asked us to help… Read more »

Ecommerce plugins: 10 of the best

It’s never been easier to start an online business. With plenty of ecommerce platforms to choose from, it’s fair to say your foundations have already been laid, regardless of what it is you want to sell. The one you choose will depend on your own needs and preferences, but popular examples include Shopify, Magento 2.0 and BigCommerce. These tools are immensely useful, even in their most basic form, but there are ways to really maximise their potential. For us, the key lies in finding the right plugins and extensions. Thankfully, you needn’t traipse through the thousands available in each respective marketplace – we’ve brought the most useful together in the handy list below. We’ve focused on the three platforms mentioned… Read more »