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There's a long and short answer to the question about whether eBay sellers should invest time, effort, and potentially money into promoting their businesses on social media networks like Facebook, Instagram, Twitter, TikTok, and Pinterest. The short answer is: Yes The fact is, you probably already knew this, but in [...]

Optimisation, optimisation, optimisation! It seems that we cannot say the word “optimisation” enough when we talk about eBay these days. But just in case you didn’t get the memo, optimising your eBay listings should be your number one priority in 2022 if you want to stay relevant and continue to [...]

At Frooition, we are big believers in the power of video to increase sales conversions. This is because our clients tell us that they typically see an increase of anywhere between 15% and 30% in conversions when they add video to their eBay listings. Video is particularly useful in highly [...]

The word “optimisation” is never very far from our lips here at Frooition. So who better to speak to for the third in our series of Future Gazing articles than Ashley Maroney from Optiseller? Optiseller is a company dedicated to helping online retailers grow sales and improve performance across multiple [...]

eBay’s UK’s general manager, Murray Lambell, will be the first to admit that eBay hasn’t always got everything right during its 22 years in business. However, Lambell insists that the online marketplace listens to its community of sellers and constantly makes improvements. In a recent post to eBay SellerCentre, Lambell [...]

Linnworks has an enviable insight across the world of online retail. In reality, few organisations are better placed to foresee the opportunities and threats presented to online retailers in the year ahead. With access to so much online retail insight, we were delighted to sit down with Simon Lye, Linnworks' [...]

As eBay design and optimisation experts, it is our job to gauge the temperature of the online marketplace and recommend solutions to help our sellers sell more. With 29 million customers using eBay’s UK platform every month, an increase of 5 million on pre-pandemic levels, eBay is “red hot” at [...]

Frooition and BigCommerce will be exhibiting and speaking at The Great British Expo’s North West Expo event at the Etihad Stadium in Manchester on November 18, 2021. The Frooition team will be joined on their event stand by representatives from BigCommerce and are looking forward to meeting retailers and other [...]

Starting a business on eBay or Amazon can be a straightforward process. You have stock, you list it, you sell it, and then it’s just a question of rinse and repeat. However, growing your business on eBay or Amazon is a much more complicated affair. As your business grows, you [...]

Here at Frooition, we help eBay sellers drive sales by creating custom designs and optimising listings. One of the easiest ways to increase buyer engagement is to add video to your listings. Our clients tell us that they are seeing anywhere between a 15 and 30% increase in conversions from [...]

eBay Promoted Listings is a promotional strategy that some sellers might be running scared of this Halloween. Many online retailers are asking the eBay optimisation team at Frooition, are Promoted Listings just a trick to increase eBay seller fees or are they a treat that will help them improve their [...]

The month of October and Halloween traditionally marks the start of the busy holiday sales season with eBay sellers gearing up for what should be the most wonderful time of the year. But 2021 is no ordinary year (as if you needed reminding). Instead, many online retailers are navigating what [...]

Frooition are delighted to announce the immediate availability of an exciting new advertising service in partnership with eBay. This service, eBay Promoted Listings, is now available to Frooition eBay customers within our eBay-certified Frooition software suite. You can start a free 30-day eBay Ads Trial here: https://www.frooition.com/ebay-advertising/ The Promoted Listings advertising [...]

In recent years the personalised product and gift market has flourished, online sellers are embracing the buyer demand to add personalised offering to their ranges. Selling personalised and customised products online on eBay has always been a great option and now it has become easier than ever. There really is [...]

Once considered an auction house for bedroom sellers, eBay is now a reliable multi-channel marketplace that allows blue-chip sellers to offer their branded products to a huge audience. Adding to Amazon’s marketplace lets you increase the level of exposure your products get and reach a much bigger audience. There are [...]

What is eBay SEO? We know search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search. For websites there are well documented best practices to improve your search engine ranking, from relevant page titles, sitemaps, meta tagging, just to [...]

Want to increase your eBay sales? Well of course, who wouldn’t. Well, the first step is getting your items seen by more buyers. It is possible to boost this through sponsored listings and paying for additional listing features. However, there is an effortless, free, and effective way to achieve this: [...]

In 2013 Paul Jones started a business from his home, making bags. His personal mantra is "make a good start Jones" and so he named the business Goodstart Jones. And as starts go, this one certainly was good. Paul Jones made a lightweight and durable bag with a waterproofed wooden stability [...]

eBay has over 168 million active buyers and it's growing daily. So how do you make your listings stand out from the crowd and convert to sales? Let's run through the six key features every eBay listing needs to entice customers and convince them to buy.   1. Quality Images [...]