The massive optimisation of myspace of late means that in around 2 days, your myspace account is optimised within google and showing up within search listings! Just search for frooition in google and two myspace accounts will appear where two employees have marked frooition as where they work. That happened in 2 days! What else gets into googles search index in a mere two days? Many sellers are now promoting their auctions through myspace and adding ‘freinds’ from relevent groups of people. The primary age for myspace is between 16 and 34. So if your product hits that age range then a bit of free myspace advertising can’t go a miss can it?
Whaaaaat? I hear you say? Well companies such as Red Bull are using myspace to attract new customers to their product. Want a bigger example? Adidas are also giving myspace a whirl!
Since the auctionbytes article ebayers have been taking advantage of this new channel to gain brand control ( you would not want anyone else to use your brand!)
Myspace has a networking feature also which will help you market too and reach new customers.
With myspace attracting 200,000 new registrants a day who can afford to miss out on this marketing and SEO oppotunity.
Join the race, get on myspace! ( I really could be a 70’s children’s TV presenter sometimes)
eBay express is everywhere, on myspace.com, pretty email and literature to exsiting eBayers…..eBay express in the UK is attracting the cream of the sellers. Only one problem is the lack of buyers. The states suffered the same downfall. One seller quoted only 3 sales in about 300 were from the eBay express marketplace.
I personally fail to see why. Ebay express is a potentially great marketplace for buyers! Why?
-All items must have a returns policy
-Sellers must have a 98% or more feedback on eBay
-Be genuine business sellers bound by distance selling regulations ( no fakes as well guys!)
-Items must be shipped within 3 days (no pre-ordering here)
-Payment by credit/debit card is taken by eBays Express Checkout
-Buy from multiple sellers and have a shopping cart like expereince!
eBay express is going to be the biggest e-commerce deptartment store of all time! But we need buyers! The sellers are up for it.
As said in a previous post eBay is running a TV ad for its main marketplace but not its new eBay express, and so far not attracting the new buyers it needs.
I am a new convert to the ways of eBay express and wish it the best. When your looking to buy on eBay remember to check eBay express. Its a better customer experience!
Check your Gross Merchandise Sales each Week
Total Listing Fees for that week? Are they too high?
Payment System Fees
Is your average selling price increasing or decreasing? (GMS/ No. Itms Sold)
Then with this simple calculation work out your Conversion Rate for that Month
Number of Items Sold/Number of Items Listed= Conversion Rate
This will give you a percentage of how many successful items you had close in relation to how many listings.
The average CR (conversion rate) on eBay is 50%, go below this and you need to re-jig your listing strategy as you are listing too many items, or listing them to the wrong category, in the wrong format or at the wrong times. There are so many variables on eBay and you can keep a weekly check on your vital signs!
Each week check on your profit margin for positive and negative trends.
If you happen to be a channeladvisor customer:
You will get a comprehensive report at the end of the week and month! You need to check your vital signs each week to avoid pitfalls or fees spinning out of control!
I hear on the grapevine eBay are working on a few additions to the standard search functionality, and they’re calling it ‘Best Match’.
This had a short release earlier this week for testing, and has now been removed again as far as I can tell. The below picture shows how it would have looked:
Basically this feature allows for potential buyers to search against key factors, like best performing item based on hits, price, and a whole other list of factors.. Ultimately pushing for relevancy (I’m sure you all know the feeling of searching for an iPod and finding nothing but accessories?)
For anyone interested in seeing this and other eBay features in action, go view this video demo from Eric Billingsley, courtesy of The ScobleShow, you can see it here!
Also, I would recommend subscribing to the ScobleShow podcast if you’re interested in anything from new start up web based technology companies, right through to Sun Microsystems server technologies… lots of good info.
This update is based on eBay.com for the moment, but I should imagine if it’s a successful release it will not take too long to role out to the UK.
To note: The additional search option will be made optional, so will not impose such a threat to the core site.