Tag Archives: eBay

MarketPlace information specific to ebay strategies, shops, listings and more….

Frooition Design eBay Christmas Special Graphics Pack!

Frooition release a Christmas special graphics pack for eBay sellers. Perfect to get buyers in the festive shopping mood!

Frooition Design eBay Package!

 

Our 2008 graphics pack is suitable for every Frooition client. Whether your design is light, dark, minimalist or funky, our highly talented designers will choose the best suited graphics and install it all for you within 48 hours of payment. We’ll also revert the graphics back to normal for you whenever you’re ready.

 

For live examples, and to read more details simply visit: http://www.frooition.com/pages/christmas.html!

Phishing Emails and eBay

crime.jpgeBay has been a victim of phishing emails since the conception of the idea I bet! With hundreds of new users flooding to eBay all the time, phishing emails have become a common occurrence. In my personal inbox I get at least 3 or 4 eBay phishing emails a day, which are getting ever more convincing.

eBay have worked hard to beat the ‘phishers’ by trying to educate its members. They even have a tutorial on how to spot a spoof emails and the eBay toolbar is a must for eBay users.

Symantec have been following the scam of Trojan.Bayrob – Buying a Fake Jeep

In order to attract potential victims the scammers first list cars for sale on various auction sites. These auctions are not scams per se, but they are “legit” auctions that are used solely to attract potential victims—whoever asks a question or bids on these auctions becomes a potential victim. Once these auctions have expired the scammers get to work emailing each potential victim. These emails explain that the winner of the original auction was unable to pay, so the car has been re-listed on the auction.

Once the email is opened the trojan is silently dropped and executed on the victims computer. The scammers do not pursue the victim until the trojan has confirmed a proper installation on the machine and is working properly. Once the location of the victim is confirmed, and they are too far away from the vehicle to visit, a second email is sent.

Not only does the Trojan show a fake auction, it is also able to show fake feedback for the alleged seller too. When viewed from the infected machine the feedback page for the auction user

The infected machine then mirrors the entire auction process from start to finish to complete the fake sale.

With ever growing sophisticated criminals behind such scams, users and business owners need to be extra vigilant. Always use the eBay portal to conduct your eBay trading.

Some eBay sellers do use legitimate third party checkouts for their eBay business. This should be mentioned on the listing or at eBay checkout if they want the buyer to have confidence. You can also ask eBay or do your own research before you pay. You should only checkout if the seller is using an approved third party eBay tool as listed in the Solutions Directory. You will usually see a small logo at the bottom of the listing if a seller is using such a tool.

eBay as part of an on-going e-commerce business strategy

Do businesses really appreciate how much an eBay presence is complementary to their e-commerce strategy?

The answer, until recently, has been no. But times are changing, corporates, SME and sole traders alike are embracing eBay, accessing not only the 14 or so million registered ebayers in the UK but also a massive international market.

The real problem up until now has been to do with skill sets, cost, and time – Has anyone really got resource to throw at setting up an entire business unit specifically for eBay? The answer generally is no, it is generally the case that most businesses will “dip their toes” first but rapidly it becomes clear to most that eBay represents a vast revenue stream. So where next? Well, to grow and scale really are the challenges that present most businesses with “blockers”, moments in time where it really would be easier to “put on hold until we are ready” – I have seen this many times – yet 6 months or a year on I have also seen businesses panic about being left behind and therefore scrambling and making mistakes.

My advice to any corporate, SME or sole trader would be this – Include eBay into your e-commerce planning now – this is essential as eBay represents the largest on-line marketplace in the world. Correct planning allows you to establish and scale out an eBay operation complementary to existing e-commerce routes to market, the next e-commerce planning session you organise should have this on the agenda!

Selling Product – eBay Shop, Websites and Storefronts.

In this article I just fist want to mention what the differences between these three entities are. A lot of my clients get confused between these three formats, which causes misinterpretation of what functionality is available to them.

Firstly, an eBay shop:

This is part of the eBay marketplace where all of your listings on eBay can be collectively viewed. You can make this look very much like a website (like the guys from creativebay.co.uk) but it is definitely NOT a website. You have 2 ‘marketplaces’ under the eBay umbrella. Core Listings which get a larger proportion of traffic and seemingly cheaper ‘shop’ listings which do not form part of the eBay main search and depend very much on core listings to bring in traffic. Within an eBay store you have custom pages, categories and promotional boxes. With a shop on the eBay marketplace, search engine optimisation is done for you by eBay and your have instant traffic.

A Website:

A website can be custom built to any specification and purpose, as long as your budget allows. Websites need optimisation and maintenance usually by your design company to insure the security and smooth running of the site. As long as you are willing to pay for it (Some full e-commerce websites have been fabled to cost around £7000) a website can be built to perform any task and tick any box. Currently toast making websites are not available; you will always have to do that yourself. Get a toaster.

A Storefront;

Storefronts are commonly part of a bigger picture, but have certain limitations with functionality with regards to a custom built website which is built solely for your purpose. Two ‘storefronts’ that spring to mind belong as extra functionality to a complete e-commerce solution. Channeladvisor and Marketworks are both auction and shopping feed inventory based order management systems which have the added benefit of a storefront to showcase your product.

Functionality will always differ greatly. For example, Channeladvisor provides a matrix inventory (product with dropdowns) whereas a Marketworks storefront does not. A storefront is part of a complete solution that you can market and treat as a website, but you will need to check with your provider if the particular storefront will give you the functionality you need.

Examples,

A Marketworks Storefront http://www.findingking.com

A Channeladvisor Storefront http://www.bling-bling-online.co.uk

These guys also have matching eBay dealings:

Marketworks: http://stores.ebay.com/FindingKing

Channeladvisor: http://stores.ebay.co.uk/Bling-Bling-Online

Whatever you choose to sell your product please check testimonials of the stability of the sites and services and make sure you can attract a suitable amount of traffic. If you pay £7000 for a kick ass fully functional website but you have no buyer traffic…..well don’t make the mistake many have already!