Terms and Conditions are one of the hardest parts of online selling to get right. Ignorance of the law is no defense and there are two main pieces of legislation which all sellers need to abide by – the Electronic Commerce Regulations and Distance Selling Regulations and the Sale of Goods Act. In general these pieces of legislation are intended to protect consumers, so unsurprisingly they appear weighted against merchants, however by following their guidelines it’s possible to limit your liabilities so it’s worth spending the time to become familiar with them. There are four main things a buyer is concerned about when considering a purchase: What does it cost? What will the shipping cost? Can I return the item… Read more »
Lots of eBay sellers don’t even know about their About Me page. Even fewer actually take advantage of it and make sure it is working hard for them. Building a successful eBay profile is about using all the tools eBay makes available. If you’re not using your About me page, you’re missing a trick. What IS an About me page? It’s exactly what it says it says in the tin! A page for you to tell other eBayers about yourself, your business and the things you sell. You can make and edit your About Me page via My eBay. You don’t need any special skills but if you have some coding or design experience, so much the better. Unusually for… Read more »
Branding is possibly the single most important thing that you can do for your online business. Apart from price and availability of product there is little else to distinguish you from any other online merchant but strong branding make the difference between getting the sale or not. Service only comes into play once the buyer has made a purchase, and until that point the only way to set yourself apart from other sellers is with a strong brand. Your own brand tells customers that they are looking at one of your eBay auctions or your online shop. A memorable brand and colour scheme sets you apart from your competitors. Your brand will help customers remember the great service they received… Read more »
Top-Rated Seller is partly calculated by number of transactions, so consider adding cheaper cost-neutral lines that will sell in volume and could help pad out your feedback.
Best Match is the process by which eBay sort search results, and the higher your listings appear in Best Match the more likely it is that a buyer will make a purchase from you. It’s important to realise that auctions and fixed price listings are sorted differently. In general auctions are still sorted by time ending soonest, but are then combined with fixed price listings to produce the final sort order (often alternately auction, fixed price, auction, fixed price, but if there are more of one type of listing than the other the frequency may vary). eBay’s initial sort order for fixed price items is according to “Best Value” or “Popularity”. eBay consider the measure of Best Value to be… Read more »
Frooition release a Christmas special graphics pack for eBay sellers. Perfect to get buyers in the festive shopping mood! Our 2008 graphics pack is suitable for every Frooition client. Whether your design is light, dark, minimalist or funky, our highly talented designers will choose the best suited graphics and install it all for you within 48 hours of payment. We’ll also revert the graphics back to normal for you whenever you’re ready. For live examples, and to read more details simply visit: http://www.frooition.com/pages/christmas.html!
Ebay has been a victim of phishing emails since the conception of the idea I bet! With hundreds of new users flooding to eBay all the time, phishing emails have become a common occurrence. In my personal inbox I get at least 3 or 4 eBay phishing emails a day, which are getting ever more convincing. eBay have worked hard to beat the ‘phishers’ by trying to educate its members. They even have a tutorial on how to spot a spoof emails and the eBay toolbar is a must for eBay users. Symantec have been following the scam of Trojan.Bayrob – Buying a Fake Jeep In order to attract potential victims the scammers first list cars for sale on various… Read more »
Do businesses really appreciate how much an eBay presence is complementary to their e-commerce strategy? The answer, until recently, has been no. But times are changing, corporates, SME and sole traders alike are embracing eBay, accessing not only the 14 or so million registered ebayers in the UK but also a massive international market. The real problem up until now has been to do with skill sets, cost, and time – Has anyone really got resource to throw at setting up an entire business unit specifically for eBay? The answer generally is no, it is generally the case that most businesses will “dip their toes” first but rapidly it becomes clear to most that eBay represents a vast revenue stream.… Read more »
If you use the Sell-your-item form on ebay.co.uk (sell.ebay.co.uk/sell) and are an approved Express seller then there should be a checkbox which will filter the categories to show only those which are eligible for Express. Make sure you chose to ‘Browse for categories’ from the initial page.
In this article I just fist want to mention what the differences between these three entities are. A lot of my clients get confused between these three formats, which causes misinterpretation of what functionality is available to them. Firstly, an eBay shop: This is part of the eBay marketplace where all of your listings on eBay can be collectively viewed. You can make this look very much like a website (like the guys from creativebay.co.uk) but it is definitely NOT a website. You have 2 ‘marketplaces’ under the eBay umbrella. Core Listings which get a larger proportion of traffic and seemingly cheaper ‘shop’ listings which do not form part of the eBay main search and depend very much on core… Read more »