Tag Archives: eBay

MarketPlace information specific to ebay strategies, shops, listings and more….

Content is key: How to make your eBay listings work

Professional eBay Design

Gone are the days when eBay was just an online auction platform. Although its heritage is still clear, the site is now used to sell all kinds of products in all kinds of ways, and its flexibility has been embraced by everyone from amateur antiques dealers to big-name, high-street retailers.

With a reported 25 million registered sellers providing stern competition, the quality of your listings is absolutely crucial. Chances are there will be other users offering similar or identical products, so you must make sure your adverts are effective.

Fear not, though, we’re here to help. Below are a few top tips to help you on the road to selling success.

Focus on the benefits

It’s normal to find adverts and listings – on eBay and elsewhere – that cover a product’s features in detail. A camera may have 16 megapixels, or a pair of football boots may be made of kangaroo leather; cosmetics are always sold with information on the magical chemicals they contain. But how useful is all of this? What your audience really wants to know is how it affects them.

Instead of getting caught up in the specifications, focus on the benefits. A 16-megapixel camera will give the buyer fantastic quality photographs; a football boot made of kangaroo leather will last longer and be more comfortable; a toothpaste containing ‘Novamin’ will help to ease sensitivity. These are the things your customer needs to know before they click ‘buy’.

Harness the power of pictures

It’s important that visitors to your page can see the items on offer, too – not just read about them – so complement your words with a decent gallery. While it’s best to keep your text descriptions concise, there’s no real limit to the number of pictures you should use; just make sure the quality is high.

As well as showing off the product pictorially, use your gallery to highlight its benefits. You might illustrate an item in use, for example, or have close-ups of important parts. The visitor can then imagine how it’ll benefit them.

You can upload 12 images for free using eBay’s standard ad-maker, or integrate a dedicated gallery for more control and flexibility. We recommend the latter!

Make it yours

Most eBay listings look the same – especially the standard, non-professional ones. If you’re going to stand out, you need to make a little more effort with your design.

With a little care and attention, you’re able to reap all of eBay’s benefits – ease of use, audience security etc. – while still using the power of your own brand. Your store should be presented in a way that makes the most of your products. Ensure useful information easily accessible on every listing, and think carefully about user experience – where will visitors’ attention be?

With the right help, you can replicate the look and feel of your own website.

Keep your content consistent

Run a normal ecommerce website and you’ll more than likely maintain a consistent tone and structure across all of your content. Well, your eBay store should be no different – it’s important that everything matches.

Consistency will help your audience build trust. They’ll start to become familiar with your brand, knowing what to expect when they visit. Providing it’s a positive impression you’re making, they’ll more than likely want to return, too.

If that sounds like hard work, it shouldn’t. Creating descriptions and pages from scratch is by far the more difficult route, and it won’t help your cause. Instead, rely on templates and keep everything uniform across your store. Stick to just changing the parts that need changing.

The customer perspective

Above all, look at and create your listings from the customer’s point of view. You’ve bought things online before – what is it that makes you confident in a product? What is it that makes you choose one seller over another? Take the answers and apply them to your own content. The results should come soon after.

eBay Give Sellers Free Pictures

12freepictures

In the eBay UK Spring 2013 Seller Release eBay announced that from the 1st August 2013 they would be offering all eBay UK sellers up to 12 product photos for any category instead of 1 free gallery picture.
From today sellers can enjoy more photos of their products when listing items. The inclusion of more photographs provides a much better description of your products and allows buyers to make a more informed buying decision. This will make seller’s lives easier by cutting down on returns, questions and disputes as well as improving buyer confidence in the products – ultimately leading to improved sales.
Sellers can now enjoy clearer listings and have more product confidence to purchase.
Remember: A picture is worth a thousand words!

 
Attention Froo! Template Themes Users:
This is a great benefit to Froo! Template Themes users as they will be able to pull all 12 images into the design template simply by applying design to their listings.

FTT

 

 

If you aren’t already a Froo! Template Themes user, click here to get access to over 5,700 templates and get 30 days free with no payment details necessary! Sign up for free here apps.froo.com

ftt_logo

Why use eBay Product Catalogue

Why you should use eBay catalogue.

Listing and shop design has always been high on the list of priorities for eBay sellers, which is why so many opt for a Frooition custom design template. Professional sellers wish to portray a branded image on eBay and a simple text or boiler plate design just doesn’t cut the mustard.

However when listing using eBay catalogue the seller’s design is often pushed down the listing template and buyers may not scroll far enough to see anything more than the page header and catalogue information before making a buying decision.

If buyers don’t see your template they miss out on your branding and more importantly your cross promotions to other items, and yet there are many compelling reasons for using eBay catalogue.

The most important reason in recent times has been the launch of the eBay Value Box and Product Page. Reminiscent of Amazon’s single product page eBay are rolling up listings from all sellers for the same product into a single product in search results. Buyers can also win the Value Box if they are Top Rated Seller, Offer the item on Buy it Now and of course list using eBay’s catalogue.

Another compelling reason to list using eBay catalogue are the listing promotions that eBay run from time to time. Currently on eBay UK if you list MP3 players and GPS systems using eBay catalogue insertion fees are waived and this promotion runs right through to 9th January 2011.

The time savings from listing with eBay catalogue are obvious, rather than having to list the tracks on a CD, or write up a description for a DVD you can simply pull the relevant details in from eBay’s catalogue. This convenience doesn’t stop in media categories, product details are available in many categories ranging from computers to mobile cell phones. If you’re selling in a category that catalogue is available then don’t wait for eBay to mandate use of catalogue or to introduce product pages and the Value Box – get ahead of the game and start listing with eBay catalogue today.

“Frooition have the ability to pull the catalogue data and incorporate it into your listing template design.”

That brings us back to the issue of listing design – eBay’s catalogue information is displayed by default at the top of the listing just beneath the item specifics box. However for Frooition uses there is an elegant solution to brand catalog information. Frooition have the ability to pull the catalogue data and incorporate it into your listing template design. Rather than have it right at the top of the page you can keep key sections of your design highlighted including your header, shop categories to the left, cross promotions to your key items to the right and of course your star product promotion and shop search box to the top left of your Frooition listing template.

Click here to compare a standard eBay product catalogue listing with a Frooition Product catalogue listing

Another key advantage of using eBay catalogue in a Frooition professional listing template is that you can insert your own product images in the normal top center position. This isn’t key for new items as stock images are available from eBay’s catalogue. However if you’re selling used items you can highlight any product defects and include multiple images just as you would for non-catalogue listings.

In summary if eBay catalogue is available for your products it can save time listing, will result in better visibility for both auction style and fixed price listings, can save money when listing promotions are running, for Top Rated Sellers opens up the possibility of winning the value box, and for all sellers will result in greater visibility in Best Match search results as eBay will highlight catalogue based listings at the top of eBay search result product pages.

Even if you don’t use a professional Frooition listing template design you should opt to use eBay catalogue, but with your Frooition design your design investment continues to work for you by incorporating the catalogue information within your main listing template.

eBay Seller Release 10.3

Seller Release: 10.3
Announced: 13th July
Actioned: Q4 September

Today eBay have officially announced Seller Release 10.3. This release will be the last Seller release of the year. Most of the features below do not come into effect until September 2010. There are a lot of features that benefit both sellers and buyers, however they will cause more work for most sellers.

We have highlighted the major changes and useful information below:

PayPal Required for .it and .es.
eBay.it and eBay.es will have PayPal as a mandatory required payment method, bringing it inline with .co.uk and .com.

Item Condition for Vehicles

Listings in vehicle categories will now support the new Item Condition values & functionality (Read Our Blog Post about item Condition). Whilst this will not be mandatory until Q1 2011 it is good practice to apply this to your listings A.S.A.P as it will not only improve your search ranking but you may actually be penalised in search for not including the new item condition functionality.

If the thought of revising each one of your listings one by one is too much trouble why not try Froo! Bulk Revision and alter thousands of listings in bulk and take away the pain!

6 Categories to become an entirely Product Based Experiences

The product based experience (PBE) allows sellers to pull in standard information and stock photos.

You search for a product or type an EAN number/barcode and eBay returns useful information such as description and technical specifications.

Example:
 

The PBE will be fully adopted for the following Categories:

  • Cell Phone,
  • GPS,
  • MP3 Players,
  • Video Games Systems,
  • CDs
  • DVDs

The PBE catalogue information will not be mandatory however your listings will be penalised in search for not using this functionality. The PBE makes the listing process much faster, provides lots of correct information and reduces buyer questions. Frooition will be including this in future releases of the design management tool.

eBay to offer more payment methods

eBay are opening up the accepted payment methods to include Click and Buy as well as integrating merchant credit cards such as NoChex in the eBay checkout.

Changes to shipping to domestic regions

eBay have added more detailed to regional shipping. Sellers can now exclude specific regions from bidding or buying, change prices on a state/region level and alter shipping times. For example you charge a premium to ship to Hawaii or Northern Ireland through the eBay checkout.

Standardisation of Shipping

All shipping services will include a shipping time e.g. (Royal Mail 1st Class 2-3 days). This also applies to Selller’s Standard Rate, eBay are bringing in new levels to replace standard rate which will be:
Economy (6-9 days), Standard (3-5 days) and Overnight (24 hours).

This will affect anyone using GTC or automatic relisting rules/software.