Tag: eBay

MarketPlace information specific to ebay strategies, shops, listings and more….

Let’s Talk BigCommerce Design and eBay Optimisation at Birmingham’s Spring Fair 2022

With more than 50,000 visitors and 2,500 exhibitors from across the trade, the Spring Fair, held at Birmingham’s National Exhibition Center (NEC) between February 6th and 9th, is like Glastonbury for the retail industry. As a business headquartered in the Midlands and serving clients worldwide, Frooition couldn’t be more excited about welcoming so many of “our people” to the city we are very proud to call home. To celebrate the return of the Spring Fair to Birmingham, after a fallow year in 2021, Frooition is delighted to announce that our eCommerce design and optimisation experts will be in attendance at the event and look forward to welcoming all attendees and fellow exhibitors to our exhibition space. eCommerce best practices and… Read more »

Should I use social media to promote my eBay business?

There’s a long and short answer to the question about whether eBay sellers should invest time, effort, and potentially money into promoting their businesses on social media networks like Facebook, Instagram, Twitter, TikTok, and Pinterest. The short answer is: Yes The fact is, you probably already knew this, but in reading this blog, you are looking for something more concrete to build your strategy. So for all you social media procrastinators, here’s the low-down on why you should invest in social to promote your eBay business as a matter of urgency. But before we get into the why and how of social media, let’s burst some social media myths. There’s nothing new about social media If you want to invest… Read more »

7 tips to optimise your eBay listing strategy in 2022

ebay listing optimisation

Optimisation, optimisation, optimisation! It seems that we cannot say the word “optimisation” enough when we talk about eBay these days. But just in case you didn’t get the memo, optimising your eBay listings should be your number one priority in 2022 if you want to stay relevant and continue to enjoy healthy sales on the online marketplace. Regular readers of this blog will know that we’ve been inundated recently with messages from sellers telling us that their eBay sales have fallen off of a cliff. However, as we’ve dug a little deeper, we’ve also discovered many other eBay sellers enjoying a significant spike in their sales. The main difference between these two groups of sellers is their attitude to employing… Read more »

Gravity 360: Introducing 360 Spin Videos for eBay

360 spin videos

At Frooition, we are big believers in the power of video to increase sales conversions. This is because our clients tell us that they typically see an increase of anywhere between 15% and 30% in conversions when they add video to their eBay listings. Video is particularly useful in highly visual categories such as home and garden, and fashion, where a static image might not showcase an item to its maximum potential. Video also helps sellers of more complex items, such as technology, auto parts, musical instruments or anything else that would benefit from a quick visual and audio explanation to demonstrate a product’s features. Sellers can also use video to showcase their product or industry knowledge, highlight their professional… Read more »

Future Gazing with Optiseller’s Ashley Maroney

Optiseller

The word “optimisation” is never very far from our lips here at Frooition. So who better to speak to for the third in our series of Future Gazing articles than Ashley Maroney from Optiseller? Optiseller is a company dedicated to helping online retailers grow sales and improve performance across multiple e-commerce channels, including eBay, Amazon, and Wish.com, as well as their own eCommerce stores. Why online marketplace optimisation will be so important in 2022 “Online selling has just got a lot more competitive in recent years,” says Ashley. “The pandemic has meant that more businesses are focusing more time, effort, and money on their online operations. This means that ‘good enough isn’t good enough on busy online marketplace like eBay… Read more »

Is eBay listening to its sellers’ problems?

eBay’s UK’s general manager, Murray Lambell, will be the first to admit that eBay hasn’t always got everything right during its 22 years in business. However, Lambell insists that the online marketplace listens to its community of sellers and constantly makes improvements. In a recent post to eBay SellerCentre, Lambell highlighted how eBay has helped sellers overcome many challenges throughout 2021 and how the company is committed to making ongoing improvements to the platform in 2022. Lambell said, “As we head into 2022, we know there’s more work for us to do. We really appreciate your business and know that eBay wouldn’t be the success it is without all your hard work.” How has eBay improved the marketplace for sellers… Read more »

Future Gazing with Linnworks’ Simon Lye

Linnworks has an enviable insight across the world of online retail. In reality, few organisations are better placed to foresee the opportunities and threats presented to online retailers in the year ahead. With access to so much online retail insight, we were delighted to sit down with Simon Lye, Linnworks’ Commercial Partner Manager, for the second in our series of future gazing articles for the Frooition blog. These articles, which will be published throughout December, have been written to help us better understand where online retailers should focus their efforts in 2022 and the years ahead. eCommerce Priorities for 2022 According to Simon, driving efficiencies through the implementation of best-in-class retail technology continues to be a priority for 2022. “Retailers… Read more »

Have your eBay sales fallen off a cliff?

eBay sales falling off a cliff

As eBay design and optimisation experts, it is our job to gauge the temperature of the online marketplace and recommend solutions to help our sellers sell more. With 29 million customers using eBay’s UK platform every month, an increase of 5 million on pre-pandemic levels, eBay is “red hot” at the moment. However, not all sellers are enjoying an uptick in sales. Many eBay sellers have been telling us recently, “My eBay sales have fallen off a cliff.” This comment set off alarm bells at Frooition HQ. So what’s going on with eBay? Why have my eBay sales declined? Initially, we thought the pandemic was to blame. As high street stores closed their doors during the lockdown, many only retailers… Read more »

Join Frooition and BigCommerce in Manchester on November 18, 2021

manchester

Frooition and BigCommerce will be exhibiting and speaking at The Great British Expo’s North West Expo event at the Etihad Stadium in Manchester on November 18, 2021. The Frooition team will be joined on their event stand by representatives from BigCommerce and are looking forward to meeting retailers and other business owners to discuss their eCommerce challenges and optimisation strategies. Frooition’s head of marketing, John W. Hayes, will open the event at 10.30 am when he will share insight into optimising and growing your business on eBay and Amazon before launching your own eCommerce store on the BigCommerce platform. Speaking about the event, Hayes said: “It’s exciting to be getting out in the real world again and talking with online… Read more »

Growing Your Business on eBay and Amazon Before Going BIG

Grow Your Business on BigCommerce

Starting a business on eBay or Amazon can be a straightforward process. You have stock, you list it, you sell it, and then it’s just a question of rinse and repeat. However, growing your business on eBay or Amazon is a much more complicated affair. As your business grows, you may experience growing pains. With increased warehouse space, additional staff picking and packing and managing your customer services and support, and ever-larger quantities of stock on order and in transit, those margins that once looked manageable when you were small suddenly start looking wafer-thin. Business growing pains It’s inevitable, as your turnover increases, so do your costs. Unfortunately, as a result of this rather inconvenient equation, there are a lot… Read more »