According to Marketing Metrics, the probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%. When a customer is making a purchase, they are already in the mind set to buy. It is the best time to sell them other products. Increasing average sale this way is what successful online entrepreneurs often refer to as “making all the profits on the back-end.” In 2006, Amazon reported that cross-selling and upselling contributed as much as 35% of their revenue. Both techniques are important to customer experience and maximising sales. The difference between cross selling and up selling Which is right for your business? There is no reason not… Read more »
We have had eBay sellers contacting us, concerned that eBay active content policy changes in 2017, and their listings still contain active content. We want to reassure sellers that their is no need to panic. From spring, active elements will stop working, but listings will remain active and customers will still be able to purchase. Active content changes come into full effect in June. So there is still time to organize an active content free design solution for your listings. Frooition can create listing designs, complete with dynamic cross promotion features, completely active content free. For sellers who don’t have a Frooition design, listing rescue is the fastest way to clear active content from listings.
Facebook messenger had zero bots in February 2016. By November it had over 34,000. We already use bots to get an uber, to book a flight or to check the weather. In China, selling through messaging apps is already massively successful, with brands answering customer questions through conversatons, minimizing the need for searching and return rates. In the West, AI chat bots had a baptism of fire back in 2014 with Microsoft’s Tay. Designed to learn from other’s conversations and speech patterns on Twitter, online troublemakers managed to manipulate it into tweeting racist slurs and hate speech. Microsoft quickly removed the bot, but many criticized their lack of foresight, for not including content filters. Since then, Google, Amazon, and Microsoft… Read more »
In business, proper planning and preparation is often the difference between success and failure. Future proofing your eBay business, avoiding penalties and getting the best ranking for your products requires you to follow eBay policies. Currently, that means having an eBay active content compliant design before June 2017. As an eBay certified provider, we were informed of the planned changes to active content policy before they were announced to the public. We were bound by non disclosure until eBay made the announcement, but from the moment we knew about the planned changes, creating a solution to help sellers move through smoothly was our biggest priority. Ecommerce moves fast. So as ecommerce specialists, we don’t procrastinate. Ebay asked us to help… Read more »
As the way we use the internet changes, so does the online landscape. When people started to shop online, both retail and the way we use the internet changed irreversibly. Many large retailers ignored online shopping. Many of the biggest high street retailers disappeared as a result. The future of retail seemed uncertain and people were fearful. But where there is change, there is always opportunity. Change is Opportunity. Internet retail was a new frontier. People taking their stores online were taking a brave leap. More than any other platform, eBay enabled people to start selling online. Retailers who adapted to change and sold online prospered. A new breed of retailer was rising up in this bold new retail landscape.… Read more »
Gone are the days when eBay was just an online auction platform. Although its heritage is still clear, the site is now used to sell all kinds of products in all kinds of ways, and its flexibility has been embraced by everyone from amateur antiques dealers to big-name, high-street retailers. With a reported 25 million registered sellers providing stern competition, the quality of your listings is absolutely crucial. Chances are there will be other users offering similar or identical products, so you must make sure your adverts are effective. Fear not, though, we’re here to help. Below are a few top tips to help you on the road to selling success. Focus on the benefits It’s normal to find adverts… Read more »
In the eBay UK Spring 2013 Seller Release eBay announced that from the 1st August 2013 they would be offering all eBay UK sellers up to 12 product photos for any category instead of 1 free gallery picture. From today sellers can enjoy more photos of their products when listing items. The inclusion of more photographs provides a much better description of your products and allows buyers to make a more informed buying decision. This will make seller’s lives easier by cutting down on returns, questions and disputes as well as improving buyer confidence in the products – ultimately leading to improved sales. Sellers can now enjoy clearer listings and have more product confidence to purchase. Remember: A picture is… Read more »
Why you should use eBay catalogue. Listing and shop design has always been high on the list of priorities for eBay sellers, which is why so many opt for a Frooition custom design template. Professional sellers wish to portray a branded image on eBay and a simple text or boiler plate design just doesn’t cut the mustard. However when listing using eBay catalogue the seller’s design is often pushed down the listing template and buyers may not scroll far enough to see anything more than the page header and catalogue information before making a buying decision. If buyers don’t see your template they miss out on your branding and more importantly your cross promotions to other items, and yet there… Read more »
Patrick Munden from the eBay UK and Ireland seller team presents a great 6 minute video with some great tips to help sellers increase communication DSR’s.
Seller Release: 10.3 Announced: 13th July Actioned: Q4 September Today eBay have officially announced Seller Release 10.3. This release will be the last Seller release of the year. Most of the features below do not come into effect until September 2010. There are a lot of features that benefit both sellers and buyers, however they will cause more work for most sellers. We have highlighted the major changes and useful information below: PayPal Required for .it and .es. eBay.it and eBay.es will have PayPal as a mandatory required payment method, bringing it inline with .co.uk and .com. Item Condition for Vehicles Listings in vehicle categories will now support the new Item Condition values & functionality (Read Our Blog Post about… Read more »