Tag: eBay

MarketPlace information specific to ebay strategies, shops, listings and more….

How To Leverage Video To Enhance and Promote Your eBay Listings

eBay Video

We talk a lot about how video can optimise your eBay listings here at Frooition. Video will not only improve your eBay listings health score in terms of visibility, but it also acts as an incredible conversion enhancer. This is a fact supported by many of our clients who tell us they have seen a 15 to 30% uplift in conversions when adding video to their eBay listings. Video Has Changed Video used to be expensive and difficult to produce. This fact meant that video was somewhat out of reach of most small business sellers on a platform like eBay. However, as with so many other things in our lives, the smartphone changed everything. Everyone now carries all equipment to… Read more »

The eBay Business Roadshow: Next Stop Norwich

Norwich eBay Roadshow

The eBay Business Roadshow continues its UK tour with a stop in Norwich on Friday, July 1, 2022. The event will be hosted at The Assembly House, Theatre Street. Norwich, NR2 1RQ with registration opening at 9.30 am. Throughout the full-day event, eBay’s leadership team will be joined on stage by representatives from Small Business Britain and local Chambers of Commerce, where they will be sharing the latest in eBay and small business best practices. They will also be showcasing local success stories. Attendees at the event will also be invited to apply for a share of £1 million in grants and support packages from eBay. Meet Frooition As with previous events in Manchester, Newcastle, and Glasgow, Frooition will be in… Read more »

eBay Listing Optimisation as a Customer Services Tool

eBay-Optimisation

Good customer service on eBay starts the moment a buyer searches for your products. Every subsequent touchpoint with that buyer represents an opportunity to win their business or lose out to a competitor.  The good news is, optimised customer service doesn’t have to mean spending more time in conversation with your customers. It simply means ensuring your listings are fully optimised for the conversion from that very first click. Why is Customer Services so Important in 2022? A recent survey conducted by the delivery experience platform Sorted has suggested that shoppers are spending less money online and asking for better service. The survey, which polled 2,000 shoppers in the UK and US, found that 82% of respondents stated that concerns… Read more »

How Can eBay’s Global Shipping Programme Reduce the Pain of Selling to Europe?

Six years after the UK voted to leave the EU, the transition is still causing significant problems for many eBay sellers hoping to sell their products in Europe. While it is unlikely that selling into Europe will ever be as easy as before Brexit, there are solutions that aim to create a smoother experience for buyers and sellers. These solutions include eBay’s Global Shipping Programme. What is eBay’s Global Shipping Programme? eBay’s Global Shipping Programme takes care of all the costs, paperwork, and logistics associated with selling into Europe (and beyond) from the United Kingdom. Sellers in the programme simply list their products as usual. eBay then automatically adds global shipping fees and import duties to listings and manages these… Read more »

The eBay Business Roadshow Visits Newcastle and Glasgow

Frooition will be joining eBay UK on the road as their small business roadshow hits Newcastle on 9th June and Glasgow on 16th June. As with previous events in Sheffield and Salford, the event will be jam-packed full of advice about optimising your eBay listing strategies and scaling your business through eBay advertising, third-party fulfilment services, and funding opportunities. Small Business Best Practices eBay’s leadership team will be joined on stage by representatives from Small Business Britain and local Chambers of Commerce. They will be highlighting the latest in small business best practices and showcasing local success stories. Attendees at the event will also be invited to apply for a share of £1 million in grants and support packages from… Read more »

The Frooition Podcast: Episode 1 – Scaling Your eBay and Amazon Business

Frooition is delighted to announce the inaugural episode of The Frooition Podcast is now available for streaming. In this first episode, we speak with Dave Furness, founder of the eCommerce news site eSeller365, about the challenges small business owners face when scaling their businesses on eBay and Amazon and the opportunities available to them via hosted eCommerce platforms like BigCommerce and Shopify. Where can you stream The Frooition Podcast? The Frooition Podcast is available on the following streaming platforms: Podbean Amazon Music Spotify (coming soon) Apple Podcasts (coming soon) Google Podcasts (coming soon) TuneIn + Alexa (coming soon)

Are Slow Selling Items Damaging Your eBay Search Relevance?

Listing optimisation was a recurring theme at the recent eBay UK Roadshow in Salford, Greater Manchester. Throughout the day, eBay’s leadership team hammered home the importance of expedited shipping, careful use of item specifics, and images to enhance their sellers’ opportunity to be found in eBay search. One question in particular regarding eBay search best-practice really hit home with some sellers. Could slow-selling items be damaging their overall visibility and performance on the online marketplace? The answer was short and to the point: Yes! eBay listings with no sales after 90 days may impact search relevance Any seller with deep inventory will almost certainly have listings that run for 90 days or more without making a sale. According to eBay,… Read more »

How Y2K TikTok Trend is Driving Surge in Vintage Sales on eBay

If the thought of tuning into the TV news fills you with dread, you’re not alone. Let’s face facts; the current news agenda is pretty depressing. From the war in Ukraine to the cost-of-living crisis, the ever-present threat of global warming and the ongoing pandemic, it’s little wonder why people feel nostalgic for simpler times. Gen Z shoppers, in particular, are finding comfort in an age when life was less problematic – the turn of the century. As with so many other things in 2022, social media has influenced this trend. TikTok is leading the charge with content tagged Y2K, clocking up 6.1 billion views. This trend has led to a massive spike in eBay searches for products that were… Read more »

Frooition Rolls into Salford, Greater Manchester, with the eBay UK Roadshow

eBay listing optimisation experts from Frooition will be joining eBay as their first-ever physical regional roadshow and investment programme in the UK arrives in Salford, Greater Manchester, on the 26th and 27th of May. The event, run in partnership with Small Business Britain and the British Chambers of Commerce, will be hosted at the city’s famous Lowry theatre. Speakers at the event will include: Murray Lambell: General Manager, eBay UK Michelle Ovens: Founder of Small Business Britain Ciaran Armstrong: Co-founder of Sustainable Pathways Mark Tomkins: Founder of Aubergine What will you learn? During the two day event, small business experts will share tips on: Starting and scaling on eBay: Hear from experts in the business first-hand about top tips and… Read more »

eBay to Change How Promoted Listings Standard Fees Are Calculated

eBay has contacted its sellers to advise them that the online marketplace is changing how it calculates its Promoted Listings Standard fees. Promoted Listings Standard fees are currently based on the final selling price of an item. However, from June 1, 2022, these fees will be based on the total cost of the sale, including taxes, shipping, and any other applicable fees relating to business and private sales. What will change? Ad Fees will now be calculated once a sale has been completed. The Ad Fees estimates will no longer be available. This is because the new fee structure will be based on variables, including the buyer’s location and shipping costs which are not determined until the final sale has… Read more »