Tag Archives: ebay store design

Make eBay’s active content policy changes work hard for your business.

Active Content Changes Working For eBay Business

As the way we use the internet changes, so does the online landscape. When people started to shop online, both retail and the way we use the internet changed irreversibly.

Many large retailers ignored online shopping. Many of the biggest high street retailers disappeared as a result. The future of retail seemed uncertain and people were fearful. But where there is change, there is always opportunity.

Change is Opportunity.

Internet retail was a new frontier. People taking their stores online were taking a brave leap. More than any other platform, eBay enabled people to start selling online.

Retailers who adapted to change and sold online prospered.

A new breed of retailer was rising up in this bold new retail landscape. Many starting out through eBay. The more dynamic and flexible they were to customer demand and buying trends, the more they grew.

Over the years, eBay has massively evolved and grown. Frooition have been working with eBay as certified designers for over eight years, and we have guided our clients though many policy changes in that time. With changes being made to eBay’s active content policy, here is our advice on how to make this time of transition a profitable one for your eBay business:

Take the opportunity to present a fresh new look to your customers

When you are busy running your own business, graphic design and visual promotion is often the first thing to become neglected. Internet shopping is highly visual. A fresh new look to your store and some new promotional graphics could be just what your business needs to encourage new customers and re-ignite the interest of old ones.

Review your supporting software

If you have been focusing on sales for the past few years and not made any changes to the design or functioning of your store, chances are that you may have out grown it. As sales increase, simplicity of functionality becomes more important. Features such as dynamic categories or drag and drop promotional graphics become invaluable time savers as a store grows.

Optimise for the mobile market

The majority of all online shopping is now done via mobile devices. That is why all Frooition designs are mobile compatible. Its certain that any seller who is not optimized for mobile will be missing out on a lot of sales. If your store is not already optimised for mobile, now is a great time to look at a fully responsive design.

Review your Descriptions

Although pictures and video sell items, removing active content serves as a great reminder that there is no substitute for a good description. When competitors are using the manufacturer’s standard description, a well written piece of individual text in your store could give you the edge.

Be ready to fill gaps in the market

Chances are, some of your competitors will have buried their heads in the sand and not allowed enough time to prepare for how their store will look and function post active content changes. A listing that relies on active content will not show, and so as a seller with an active content compliant store, you should be ready for a possible sudden increase in sales.

EBay is a worldwide market place. Changes to the active content policy will only help to make eBay stores more easily accessible and encourage customers. As with every change, the sellers who acknowledge it early and move to change, will be the ones who prosper.

Frooition Active Content Compliant eBay Design

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eBay announced in the Spring 2016 Seller Release that they are stopping the use of Active Content in eBay Listings.  Active content includes JavaScript, Flash, Form Actions and plug-ins. This active content inhibits purchases on mobile devices and also poses potential security risks.

From Spring 2017 eBay will limit the use of this content in new listings. By Fall 2017 eBay will block and remove new and existing listings. This means that sellers with active content will need to update their listings to become compliant with eBay’s new rules.

As an eBay certified provider of design, we have been hard at work re developing our services to offer the same great functionality on an Active Content Compliant platform.

As of last week, all new Frooition eBay designs will be Active Content Compliant.

We will continue to offer the following great features on listings without any use of Flash, JavaScript, Form Actions or plug-ins:

  • Responsive mobile design
  • Zooming image gallery
  • Product information tabs
  • Dynamic store categories that update across all listings
  • Dynamic, intelligent, cross promotion that offer related items, not random un-related products

We are also developing a service for new Frooition customers where we can strip Active Content from their existing listings and applying the new design on behalf of the seller, saving them weeks of work!

Existing Frooition customers do not need to worry, we will be contacting our customers in due course to arrange their conversions. We will do all the work, including converting existing listings to be Active Content Compliant well ahead of the eBay deadline.

Professional Active Content Compliant Design

Looking for a more professional, Active Content compliant design or a redesign of your existing branding?
Frooition are Certified Providers and have worked closely with eBay to create a fantastic Active Content compliant service that is even used on eBay’s own stores.

Speak to a Frooition design expert today to see what options are available. http://www.frooition.com/