We talk a lot about eBay listing optimisation here at Frooition. The fact is, if you’re not keeping on top of all those listing best practices that eBay regularly shares with everyone via its seller updates, is it any wonder your eBay sales have fallen off of a cliff recently? Promoted listings are another thing that fuels many of our conversations with our sellers. Sure, the subject divides opinion, but if you are not willing to give it a go, you’ll lose sales to those competitors who are eager to invest a little extra in promotion. With these two topics top of mind for many eBay sellers, it’s understandable that we are regularly asked if one strategy is more important… Read more »
Tag: eBay Promoted Listings
Are eBay Promoted Listings a Trick or Treat this Halloween?
eBay Promoted Listings is a promotional strategy that some sellers might be running scared of this Halloween. Many online retailers are asking the eBay optimisation team at Frooition, are Promoted Listings just a trick to increase eBay seller fees or are they a treat that will help them improve their visibility and sell more? This fear has undoubtedly increased since eBay re-branded its Promoted Listings service into two different models in September. As a result, sellers now not only have to decide whether they should engage with the service, but they also have to worry about whether the Standard (Cost per Sale) or Advanced (Cost per Click) model is suitable for their products. In reality, we believe there is nothing… Read more »