Tag: eBay optimisation

It’s been just over a year since I returned to the world of online marketplaces as the head of marketing for Frooition, an eCommerce design and optimisation agency with its roots firmly bedded in the eBay ecosystem. My first day “back in the office” was spent at the eBay Open event in Manchester. After more than a decade away, I was keen to see how the marketplace space had evolved and wasn’t disappointed. I met and was re-introduced throughout the event to some of eBay’s most inspirational sellers. I was reminded that there is often a tremendous entrepreneurial story behind the most successful eBay businesses. In many cases, eBay provided an accessible and sustainable route to creating an income that… Read more »

We recently published a blog post highlighting how eBay listings with zero sales activity over the last 90 days may impact negatively on your entire product catalogue’s visibility in eBay search. We suggested that eBay sellers should therefore stop, optimise and relist any slow-moving items to protect their wider items’ visibility on the online marketplace. We also reported that it might not be a good idea to continuously run listings for some seasonal products (like Easter Eggs) in the hope of the occasional out-of-season sale. The article created quite a stir in the community. Many sellers suggested that such a move would negatively impact their eBay sales history and potentially further damage their visibility. So who was right? Well, it… Read more »