It’s been just over a year since I returned to the world of online marketplaces as the head of marketing for Frooition, an eCommerce design and optimisation agency with its roots firmly bedded in the eBay ecosystem. My first day “back in the office” was spent at the eBay Open event in Manchester. After more than a decade away, I was keen to see how the marketplace space had evolved and wasn’t disappointed. I met and was re-introduced throughout the event to some of eBay’s most inspirational sellers. I was reminded that there is often a tremendous entrepreneurial story behind the most successful eBay businesses. In many cases, eBay provided an accessible and sustainable route to creating an income that… Read more »
Tag: eBay optimisation
Will Relisting Slow Moving eBay Listings Impact My eBay Sales History?
We recently published a blog post highlighting how eBay listings with zero sales activity over the last 90 days may impact negatively on your entire product catalogue’s visibility in eBay search. We suggested that eBay sellers should therefore stop, optimise and relist any slow-moving items to protect their wider items’ visibility on the online marketplace. We also reported that it might not be a good idea to continuously run listings for some seasonal products (like Easter Eggs) in the hope of the occasional out-of-season sale. The article created quite a stir in the community. Many sellers suggested that such a move would negatively impact their eBay sales history and potentially further damage their visibility. So who was right? Well, it… Read more »
eBay Listing Optimisation or Promoted Listings: What’s the Best Strategy for Your Business?
We talk a lot about eBay listing optimisation here at Frooition. The fact is, if you’re not keeping on top of all those listing best practices that eBay regularly shares with everyone via its seller updates, is it any wonder your eBay sales have fallen off of a cliff recently? Promoted listings are another thing that fuels many of our conversations with our sellers. Sure, the subject divides opinion, but if you are not willing to give it a go, you’ll lose sales to those competitors who are eager to invest a little extra in promotion. With these two topics top of mind for many eBay sellers, it’s understandable that we are regularly asked if one strategy is more important… Read more »