Tag: Content Marketing

Content Marketing – The Gift That Keeps on Giving This Holiday Season

I’m going to share a secret with you at the end of this blog post. Hopefully, it will inspire you to invest in a marketing strategy for your eCommerce site that you know you should have been doing for years now but have somehow put it off. For as long as I can remember, I’ve been telling retailers that they should be blogging. A good blog is the perfect content marketing strategy for sharing your wisdom and knowledge with existing and potential customers. It’s a place where you can increase visibility, build reputation, and, let’s not forget why we are all here, sell more. Blogging can also be incredibly cost-effective and reap long-term rewards. Despite my insistence that content marketing… Read more »