Football is coming home this Black Friday and Christmas, according to a recent survey conducted by eBay Ads UK. As major sporting events go, the FIFA World Cup has always been a big draw for retailers hoping to sell everything from televisions to replica football kits, flags, face paints, and gallons and gallons of beer on the back of the tournament. While the 2022 World Cup will go down in history as an unusual (and controversial) event, resulting in many brands taking a more muted approach to the tournament, consumers are still very excited by the action on the pitch. This year’s tournament is being held outside its usual summer schedule for the first time. This change of dates means… Read more »
eBay has shared some practical insights into the 2022 holiday season across various product categories. The advice, which considers how the current economic uncertainty impacts buyers and sellers, focuses on a trend eBay calls “never-before-seen intentionality.” This trend suggests that consumers haven’t stopped shopping but are actively seeking highly personal and valued items to deliver the ideal gift. Highlighting the opportunity on eBay this holiday season, Adam Ireland, VP and GM of eBay US, said, “It’s only on eBay that shoppers can get so personal – so intentional – with their gifting, and that’s what we aim to broadcast on your behalf. To put you in the strongest holiday position possible, we’re going to focus shoppers’ attention on eBay’s endless gifting… Read more »
We might be in the midst of another extreme heatwave this summer, but that doesn’t mean it’s too early to start thinking about Christmas. If the dog days of summer mean anything to online retailers, this time of year should be about getting ready for the peak Q4 Holiday sales season. Getting ready for peak means having all of your marketing strategies lined up and ready to go. For the typical online marketplace seller, this might mean ensuring your listings are fully optimised in terms of eBay listing best practices. For more sophisticated multi-channel online retail businesses, a priority could be ensuring their MarTech stack is fully aligned to manage the opportunity in the most efficient manner possible. Learn More:… Read more »
Optimising your eBay listings for the many different seasonal opportunities should be a priority on your holiday marketing “to-do” list. But who has the time at this time of the year to update their holiday-themed templates for Halloween, Black Friday, Christmas, New Year, and the January Sales? Celebrating the festive season isn’t a problem for many Frooition clients. They enjoy the opportunity to turn on their eBay holiday-themed branding with just a few simple clicks in our software. eBay Seasonal Listing Templates Frooition’s pre-made seasonal templates enable eBay sellers to concentrate on fulfilling orders and keeping their customers happy, knowing that their eBay listings look great and are optimised to match the current selling season. Seasonal eBay listing themes cost… Read more »
Frooition release a Christmas special graphics pack for eBay sellers. Perfect to get buyers in the festive shopping mood! Our 2008 graphics pack is suitable for every Frooition client. Whether your design is light, dark, minimalist or funky, our highly talented designers will choose the best suited graphics and install it all for you within 48 hours of payment. We’ll also revert the graphics back to normal for you whenever you’re ready. For live examples, and to read more details simply visit: http://www.frooition.com/pages/christmas.html!