The way people buy cars and automotive spares and accessories is changing, with online retailers and marketplaces taking an ever-increasingly large market share. Of course, the driving public was already moving towards this online model, but automotive sales saw incredible acceleration during the pandemic like so many other verticals. A recent report published by Frooition’s eCommerce partners, BigCommerce, suggested that prior to the lock-down in 2020, upwards of 32% of car buyers in the US were open to buying a car online. In 2021 that figure had grown to a staggering 61%. While there will be some adjustment to those figures as the world emerges from the pandemic, the genie isn’t about to climb back into the bottle. Online automotive… Read more »
