Tag: Branding

What Can We Learn From Social Media’s E-Commerce Gurus?

e-commerce guru

There was a time when e-commerce was just selling things online. Those were simpler times.   Today, searching #ecommerce on Twitter or Instagram will submerge you into a world of posts about drop shipping, flipping, and social selling. Social media has evolved retail beyond shop keeping. It’s now an aspirational route to financial freedom, and social media it teeming with e-commerce gurus, shouting about how to find the next hot trend and win big.   We’ve all been targeted by the Instagram posts promising a four hour work week or six figure salary selling private label products on Amazon. We have all seen the glamorous lifestyle shots; the cars and exotic locations that social media e-commerce gurus say come from… Read more »

Branding for automotive parts sellers

Branding for automotive parts sellers

Selling auto parts online, you’re operating in a growing but competitive market. Sourcing the right stock, getting it online and ensuring that customers find your auto parts website when they search takes hard work. It’s common for automotive parts sellers to find they’ve become so focused on this journey, that they’ve neglected the importance of their brand. But brand is essential for automotive parts retailers. As an auto parts retailer, here’s why you should take time to develop your brand, and how you should do it. Your Brand Helps Your Team Regardless of whether you are two people or two hundred, your brand is a powerful tool to align individuals towards a mission and a purpose. Your brand communicates who… Read more »

Making the Most of your eBay About Me Page

Lots of eBay sellers don’t even know about their About Me page. Even fewer actually take advantage of it and make sure it is working hard for them. Building a successful eBay profile is about using all the tools eBay makes available. If you’re not using your About me page, you’re missing a trick. What IS an About me page? It’s exactly what it says it says in the tin! A page for you to tell other eBayers about yourself, your business and the things you sell. You can make and edit your About Me page via My eBay. You don’t need any special skills but if you have some coding or design experience, so much the better. Unusually for… Read more »