When you work in eCommerce, it’s sometimes easy to forget that many consumers don’t actually understand what an online marketplace is. You might look at a platform like eBay or Amazon and see a marketplace where millions of private, independent, and big brand sellers can come together and sell their products. But for most buyers, they just see it as a big online store. Let’s think about this for a moment. How often have you heard someone say, “I got it from eBay?” The retailer that picked and packed the product before breaking their necks to get it out of the door in time for next-day delivery barely gets a mention. The reason why eBay and Amazon get so much… Read more »
