Tag: Black Friday

Shopify: 8 Black Friday/Cyber Monday Weekend Stats

Shopify Black Friday

Hot off the heels of BigCommerce’s incredible Black Friday results, Shopify has released data from across the entire Black Friday/Cyber Monday weekend. The Black Friday/Cyber Monday weekend is the highest volume shopping event of the year for Shopify merchants. Globally, more than 52 million consumers purchased from brands powered by Shopify over the 2022 Black Friday/Cyber Monday weekend, representing a 12% increase from the previous year. While Shopify is keen not to use the weekend as a proxy for the whole holiday season, it suggests that it is a moment that showcases the power and impact independent businesses have around the globe. 8 Key Takeaways From Across The Black Friday/Cyber Monday Weekend $3.5 Million Per Minute: Black Friday saw the highest… Read more »

BigCommerce Black Friday GMV Jumps By 31%

BigCommerce Black Friday

Online retailers on the BigCommerce platform enjoyed a 31% increase in Gross Merchandise Volume (GMV) this Black Friday compared to the previous year. This success was bolstered by a 25% increase in total orders and a 4.5% increase in Actual Order Value (AOV). BigCommerce merchants also had many reasons to be thankful this Thanksgiving, with GMV on the holiday jumping by 23% and sales increasing by 22% on 2021 data. With retail stores closed and families busy celebrating the holiday together, much of this growth came from mobile commerce. This incredible growth flies in the face of industry pundits who predicted that online retailers might actually see a decline in sales in 2022. It also highlights the continued importance of… Read more »

Black Friday Sale – Save Up To 50% on Bespoke eBay Design Services

Black Friday Sale

As a certified Gold eBay partner, Frooition offers a full range of bespoke eBay services and design packages to meet the needs of every seller. This year we are offering you our biggest Black Friday discount ever. 50% off – eBay Minimal Theme Package 35% off – eBay Advanced Listing Template Package 40% off – eBay Top Seller Listing Template Package 50% off – eBay Infinity Listing Template Package All packages come with 1 month free Frooition software access. The price also includes applying your new design template to all your existing live eBay listings. Secure your discount now before this offer expires on November 30th 2022! Professional eBay Listing Templates & Dynamic Functionality 90% of traffic on eBay goes… Read more »

Is Football Coming Home This Christmas?

World Cup Christmas Black Friday

Football is coming home this Black Friday and Christmas, according to a recent survey conducted by eBay Ads UK. As major sporting events go, the FIFA World Cup has always been a big draw for retailers hoping to sell everything from televisions to replica football kits, flags, face paints, and gallons and gallons of beer on the back of the tournament. While the 2022 World Cup will go down in history as an unusual (and controversial) event, resulting in many brands taking a more muted approach to the tournament, consumers are still very excited by the action on the pitch. This year’s tournament is being held outside its usual summer schedule for the first time. This change of dates means… Read more »

Black Friday: Old is the New New on eBay

eBay Black Friday

Comedy is the new rock and roll, 50 is the new 30, and according to eBay’s UK boss, Murray Lambell, old is the new new this Black Friday. Speaking with the BBC, Lambell suggested that eBay will prioritise promoting second-hand and pre-loved items over new products this Black Friday. Lambell describes this new strategy, which looks a lot like how eBay used to look, as a move towards more “thoughtful consumption.” A Different Approach to Pre-Christmas Shopping According to Lambell, eBay wants to move away from the “buying for buying’s sake mentality” and focus on more sustainable shopping habits. As well as being kinder to the planet, Lambell also believes this focus on second-hand goods will help people with the… Read more »

Black Friday Email Marketing Campaign Strategies

email marketing black friday

With Black Friday just around the corner, many online retailers will be focused on creating marketing campaigns to help them win a share of what could be a $10bn sales opportunity. As a low-cost, high-return marketing channel, email marketing should play a significant role in this strategy. However, with so many campaigns hitting consumers’ email inboxes In the days before the big day, it will be difficult for campaigns to stand out from the noise. So what does a successful Black Friday email marketing campaign look like? Black Friday Email Marketing Mistakes Marketers often make several “rookie” email marketing mistakes in the run-up to major sales events like Black Friday. These include: Last Minute Campaigns: By the time Black Friday… Read more »

Prime Early Access Sale: Amazon to Give Black Friday a Run For Its Money

If you are an online retailer and think you’ve still got time to start thinking about the Holidays, think again. Amazon has completely torn up the traditional holiday marketing calendar and left online retailers scrambling to catch up. Amazon is planning to take advantage of the news that consumers plan to shop earlier than ever this holiday season by pre-empting the busy Black Friday sales period with a second Amazon Prime event. The online retailer and marketplace has announced it’s Amazon Prime Early Access Sale will run from October 11-12, 2022, some six weeks before the traditional Black Friday sales event. What Will Be On Offer? During the sale, Amazon will promote a list of the Top 100 of the… Read more »

Christmas 2022: Why It’s Never Too Early To Think About The Holidays

We might be in the midst of another extreme heatwave this summer, but that doesn’t mean it’s too early to start thinking about Christmas. If the dog days of summer mean anything to online retailers, this time of year should be about getting ready for the peak Q4 Holiday sales season. Getting ready for peak means having all of your marketing strategies lined up and ready to go. For the typical online marketplace seller, this might mean ensuring your listings are fully optimised in terms of eBay listing best practices. For more sophisticated multi-channel online retail businesses, a priority could be ensuring their MarTech stack is fully aligned to manage the opportunity in the most efficient manner possible. Learn More:… Read more »

How eBay Sellers Manage Their Holiday-Themed Templates

Optimising your eBay listings for the many different seasonal opportunities should be a priority on your holiday marketing “to-do” list. But who has the time at this time of the year to update their holiday-themed templates for Halloween, Black Friday, Christmas, New Year, and the January Sales? Celebrating the festive season isn’t a problem for many Frooition clients. They enjoy the opportunity to turn on their eBay holiday-themed branding with just a few simple clicks in our software. eBay Seasonal Listing Templates Frooition’s pre-made seasonal templates enable eBay sellers to concentrate on fulfilling orders and keeping their customers happy, knowing that their eBay listings look great and are optimised to match the current selling season. Seasonal eBay listing themes cost… Read more »

Has Christmas Come Early for eBay Sellers?

eBay Christmas Shopping

The month of October and Halloween traditionally marks the start of the busy holiday sales season with eBay sellers gearing up for what should be the most wonderful time of the year. But 2021 is no ordinary year (as if you needed reminding). Instead, many online retailers are navigating what could be described as the perfect logistic storm. While every Christmas sales period is frantic, this year there will be absolutely no room for complacency. Primed by panic-buying at the petrol pumps and the sight of empty shelves in supermarkets, consumers already know that the retail industry faces its challenges this year. This news has been amplified by headlines screaming about retailers chartering ships to attempt to circumnavigate the threat… Read more »