Tag: bigcommerce

Future Gazing with BigCommerce’s Robyn Potter

Posted on December 7, 2021 by - Bigcommerce

Future Gazing BigCommerce

As the primary point of contact between Frooition and our partners at BigCommerce, we consider Robyn Potter, an essential team member. She’s the first person we go to discuss strategy, integrations and, as we so often do at Frooition, the challenges of fitting a square peg into a round hole in terms of complex and bespoke eCommerce builds. It’s, therefore, fitting that Potter was the first person we spoke with for the first in a series of interviews looking to the future of eCommerce in 2022. The future of eCommerce “We’ve had an incredible couple of years in eCommerce,” says Potter. “The pandemic has seen traditional bricks and mortar businesses quickly transition to online selling out of sheer necessity, and… Read more »

Join Frooition and BigCommerce in Manchester on November 18, 2021

Posted on November 16, 2021 by - Bigcommerce

manchester

Frooition and BigCommerce will be exhibiting and speaking at The Great British Expo’s North West Expo event at the Etihad Stadium in Manchester on November 18, 2021. The Frooition team will be joined on their event stand by representatives from BigCommerce and are looking forward to meeting retailers and other business owners to discuss their eCommerce challenges and optimisation strategies. Frooition’s head of marketing, John W. Hayes, will open the event at 10.30 am when he will share insight into optimising and growing your business on eBay and Amazon before launching your own eCommerce store on the BigCommerce platform. Speaking about the event, Hayes said: “It’s exciting to be getting out in the real world again and talking with online… Read more »

Growing Your Business on eBay and Amazon Before Going BIG

Posted on November 12, 2021 by - Amazon, Bigcommerce, eBay

Grow Your Business on BigCommerce

Starting a business on eBay or Amazon can be a straightforward process. You have stock, you list it, you sell it, and then it’s just a question of rinse and repeat. However, growing your business on eBay or Amazon is a much more complicated affair. As your business grows, you may experience growing pains. With increased warehouse space, additional staff picking and packing and managing your customer services and support, and ever-larger quantities of stock on order and in transit, those margins that once looked manageable when you were small suddenly start looking wafer-thin. Business growing pains It’s inevitable, as your turnover increases, so do your costs. Unfortunately, as a result of this rather inconvenient equation, there are a lot… Read more »

From the High Street to the West Country — A Retail Entrepreneur’s Journey with BigCommerce and Frooition

Posted on November 2, 2021 by - Bigcommerce, E-commerce, Frooition

Elston&Son

After a long career in retail management and eCommerce, working with major brands, including HMV and Clarks, Dave Elston decided it was time to invest his knowledge and experience into something he could call his own. So, in 2020, he started on a new journey which saw the launch of Elston & Son, a family-run business selling artisan food and drink supplied by local producers in the West Country. We sat down with Dave to discuss the challenges of launching an online food and beverage business. He also shared his experience about how the skills he developed in the corporate world benefited him as an entrepreneur in the SME arena. Finally, he told us why he partnered with BigCommerce and… Read more »

Best Colour Schemes For Ecommerce Websites

Posted on July 8, 2019 (Updated June 12, 2023) by - Bigcommerce, E-commerce, Shopify

best colours for ecommerce website

Colour is one of the most powerful elements of a designer’s toolkit. The best colour schemes for ecommerce websites grab attention, evoke emotion and carry meaning. Colours play a significant role in establishing a strong brand recognition that helps in boosting conversion. 90% of impulsive decisions to buy a product are based on colour alone. So colour is important. But how do designers come up with the right colours to project your brand identity? You can use this article as a guide to start defining a process for choosing the right colour palette for your next brand or website.   Content: What colours say to customers. Choosing colours to work together. Minimal ecommerce website design and the isolation effect.   What… Read more »

Marketing A BigCommerce Store in 2019 – 5 Most Effective Techniques

Posted on June 17, 2019 by - Bigcommerce, Marketing, Retail

marketing for BigCommerce Stores

Marketing a BigCommerce store, it’s always important to keep consistent branding. From your products to your customer service responses. Branding goes far beyond adding your logo to everything. But when marketing a BigCommerce store, it’s easy to get lost in the numbers and forget the importance of making a good first impression. The most important part of your customers’ experience is the first impression, followed by your effort to continue that experience through the course of their buying journey. We are going to go through some marketing trends that are making a real impact in e-commerce. You can test these trends out for yourself – no extra spending needed!   Focus on the new generation   Generation Z were born between… Read more »

Ecommerce plugins: 10 of the best

Posted on July 6, 2016 by - Bigcommerce, E-commerce, Magento, Shopify

It’s never been easier to start an online business. With plenty of ecommerce platforms to choose from, it’s fair to say your foundations have already been laid, regardless of what it is you want to sell. The one you choose will depend on your own needs and preferences, but popular examples include Shopify, Magento 2.0 and BigCommerce. These tools are immensely useful, even in their most basic form, but there are ways to really maximise their potential. For us, the key lies in finding the right plugins and extensions. Thankfully, you needn’t traipse through the thousands available in each respective marketplace – we’ve brought the most useful together in the handy list below. We’ve focused on the three platforms mentioned… Read more »