Welcome to the Frooition Blog

The platform that seems the easiest to launch often becomes your most expensive bottleneck the moment you surpass 5,000 monthly orders. Choosing...

By 2026, the gap between generic storefronts and high-performance engines will widen into a 45% revenue divide. You've likely felt this shift already...

A stunning website is a vanity metric if it can't handle a 10,000-SKU catalogue or sync with Amazon in real-time. You likely understand that driving...

A beautiful website is no longer a competitive advantage; it's the bare minimum for survival in a 2026 retail market where 68% of consumers expect a...

Money only grows on trees if you are growing those trees to sell. If you have green fingers and are looking for a potentially lucrative side hustle or even to grow a full-time business, selling plants online might be a good option. But selling plants online doesn’t come without its [...]

Leading eCommerce platform BigCommerce has announced the launch of a new Click & Collect feature, giving enterprise merchants more options to meet shoppers where they are and provide frictionless shopping experiences. According to BigCommerce, Shoppers increasingly expect flexible fulfilment options, including the growing segment of shoppers who don't want to [...]

BigCommerce has announced that its Multi-Storefront (MSF) service, previously only available for enterprise merchants, is now available as a self-service feature to small and midsize retailers directly within their BigCommerce store. What is the Multi-Storefront (MSF)? The MSF feature allows online retailers to use a single BigCommerce "store" to power [...]

BigCommerce has announced in partnership with Amazon that it has launched the Buy with Prime app for BigCommerce, a new self-service integration for US merchants to easily enable Buy with Prime on their BigCommerce storefront. With shopping benefits that millions of Prime members know and trust, including fast, free shipping, [...]

With the end of the 2022 festive shopping season in sight, online retailers will be turning their attention to optimising their retail businesses for the year ahead. As a certified Gold eBay partner and a Preferred BigCommerce design agency, Frooition offers a full range of bespoke eCommerce design and optimisation [...]

Online retailers on the BigCommerce platform enjoyed a 31% increase in Gross Merchandise Volume (GMV) this Black Friday compared to the previous year. This success was bolstered by a 25% increase in total orders and a 4.5% increase in Actual Order Value (AOV). BigCommerce merchants also had many reasons to [...]

Regular readers of this blog will recall the story of Shaun O'Brien of Direct Plants and how eBay saved his business and changed his life. However, if you are new to this channel, and looking for an inspiring tale of how an entrepreneur pulled himself from the brink of poverty [...]

BigCommerce has announced strategic partnerships with BitPay and CoinPayments, delivering cryptocurrency payment solutions to the eCommerce platform’s merchants. By expanding its cryptocurrency ecosystem, BigCommerce hopes to open up opportunities for its merchants to offer new payment options, broaden their market share, and accelerate international growth. Why should you consider accepting cryptocurrency payments? [...]

We might be in the midst of another extreme heatwave this summer, but that doesn't mean it's too early to start thinking about Christmas. If the dog days of summer mean anything to online retailers, this time of year should be about getting ready for the peak Q4 Holiday sales [...]

Help to Grow: Digital is a UK government-backed scheme that helps eligible small businesses fund the purchase of new software. As part of the initiative, the scheme is able to offer a discount of up to 50% or £5,000 (excluding VAT) towards the cost of buying approved software, including the [...]

BigCommerce has announced that registration is now open for its Make It Big Conference 2022 online event. The two-day event, now in its 5th year, will be streamed online on September 13-14. The conference promises to deliver cutting-edge insight that will shape the future of eCommerce. Attendees are invited to [...]

Frooition is delighted to announce the inaugural episode of The Frooition Podcast is now available for streaming. In this first episode, we speak with Dave Furness, founder of the eCommerce news site eSeller365, about the challenges small business owners face when scaling their businesses on eBay and Amazon and the [...]

If you are looking for a good reason to update or build a new BigCommerce store with the latest mobile responsive functionality, I can give you 179 billion great reasons. A recent report stated that adults in the UK spent a staggering £179bn on eCommerce sales using mobile devices last [...]

Google Shopping (previously known as Google Product Search, Google Products, and Froogle) offers online retailers a compelling opportunity to position their products on the most valuable piece of eCommerce real estate. However, submitting an accurate product feed can be problematic for retailers on the BigCommerce platform selling products with multiple [...]

The way people buy cars and automotive spares and accessories is changing, with online retailers and marketplaces taking an ever-increasingly large market share. Of course, the driving public was already moving towards this online model, but automotive sales saw incredible acceleration during the pandemic like so many other verticals. A [...]

Your business is fraught with risk when you rely 100% on online marketplace sales. Just because you are busy with marketplace sales doesn't mean that your business is in good shape. In many ways, those eBay and Amazon sales are like a diet rich in sugar. They will give you [...]