Tag: Amazon

MarketPlace information specific to Amazon strategies, Zshops, listings and more….

Online Booksellers: France To Introduce Minimum Book Delivery Fee

The French government is set to introduce a new law imposing a €3 minimum delivery fee on online book sales. The law, which covers books costing less than €35, is designed to protect independent online booksellers from competition from large online sellers, including Amazon and Fnac. Existing laws prevent online booksellers from offering free shipping on books. However, until now, retailers like Amazon have largely circumnavigated this law by offering 1-cent delivery. Meanwhile, independent booksellers in France typically charge upwards of €7 for book delivery. Online shoppers cannot avoid the €3 minimum charge by bundling books with other products or participating in customer loyalty programmes. However, online booksellers will still be able to offer 1-cent delivery on orders more than… Read more »

How Online Marketplaces Are Dominating The eCommerce Landscape

As you would expect in any high-tech industry, the eCommerce landscape is a rapidly evolving space. Unfortunately, the speed of change often means that the “next big thing” can be with us one minute and then gone the next. This can make it difficult for online retailers to prioritise where they should invest their efforts. So, if you struggle to understand where items like cryptocurrency payments or an investment in the metaverse sit on your list of priorities, you’re not alone. But what would you say if we told you that the next big thing in eCommerce was something you are already very familiar with? The Future of eCommerce Looks A Lot Like eBay and Amazon With many retailers viewing… Read more »

Why Direct-to-Consumer (D2C) Brands Like Peloton Cannot Ignore Online Marketplaces Like eBay and Amazon

Peloton Interactive Inc, the brand that essentially re-invented the home exercise bike, has announced it will start selling its “bikes” and accessories on Amazon.com. This is a significant move for the company that previously only sold direct-to-consumer via its own eCommerce channels and retail stores. Ironically, for a company that sells stationary bikes, Peloton has been on a bit of a journey in recent years. The company saw incredible growth during the Covid-19 pandemic, with lockdown closing gyms and forcing people to look for alternative exercise options. However, as the world emerged from the pandemic, it has struggled to maintain traction, with media reports highlighting how the company lost more than half of its value in recent months. Peloton’s changing… Read more »

Online Marketplace Sales Worth £282bn To UK Economy

Online marketplaces like eBay and Amazon might be the first step many small businesses take on their online retail journey, but that doesn’t mean the scale of the opportunity isn’t significant. According to a recent report in Internet Retailing, the UK is home to approximately 882,000 businesses selling on online marketplaces, turning over a staggering £282bn a year. That’s the equivalent of 6% of all UK business turnover, and that figure is set to grow. Online Marketplaces: A Growth Industry The report suggests that revenues for companies selling on online marketplaces are growing at a rate of 9.4% a year, compared to just 7.4% growth enjoyed by other online sellers. Much of this growth can be attributed to the global… Read more »

Amazon Investigated Over Suspected Anti-Competitive Practices

The Competition and Markets Authority (CMA) is investigating Amazon to ascertain whether the company has a dominant position in the UK and whether it is abusing that position by giving an unfair advantage to its own retail business or sellers using its services when compared to other third-party sellers on the Amazon UK Marketplace. Does Amazon Offer Its Marketplace Sellers a Level Playing Field? According to a UK government press release, the investigation will focus on three main areas. These are: How Amazon collects and uses third-party seller data, including whether this gives Amazon an unfair advantage in relation to business decisions made by its retail arm. How Amazon sets criteria for allocation of suppliers to be the preferred/first choice… Read more »

The Frooition Podcast: Episode 1 – Scaling Your eBay and Amazon Business

Frooition is delighted to announce the inaugural episode of The Frooition Podcast is now available for streaming. In this first episode, we speak with Dave Furness, founder of the eCommerce news site eSeller365, about the challenges small business owners face when scaling their businesses on eBay and Amazon and the opportunities available to them via hosted eCommerce platforms like BigCommerce and Shopify. Where can you stream The Frooition Podcast? The Frooition Podcast is available on the following streaming platforms: Podbean Amazon Music Spotify (coming soon) Apple Podcasts (coming soon) Google Podcasts (coming soon) TuneIn + Alexa (coming soon)

Why Branding and Design is Essential for eBay and Amazon Sellers

When you work in eCommerce, it’s sometimes easy to forget that many consumers don’t actually understand what an online marketplace is. You might look at a platform like eBay or Amazon and see a marketplace where millions of private, independent, and big brand sellers can come together and sell their products. But for most buyers, they just see it as a big online store. Let’s think about this for a moment. How often have you heard someone say, “I got it from eBay?” The retailer that picked and packed the product before breaking their necks to get it out of the door in time for next-day delivery barely gets a mention. The reason why eBay and Amazon get so much… Read more »

An inconvenient truth for eBay and Amazon sellers

Your business is fraught with risk when you rely 100% on online marketplace sales. Just because you are busy with marketplace sales doesn’t mean that your business is in good shape. In many ways, those eBay and Amazon sales are like a diet rich in sugar. They will give you a short-term energy boost but, in the long run, will potentially leave you feeling empty and prone to a crash. eBay and Amazon Suspension Consider what would happen if a marketplace you were selling on suddenly became unavailable to your business. This isn’t some distant threat. We regularly receive emails from retailers desperate to re-instate their eBay or Amazon account after being temporarily or even permanently being suspended from selling.… Read more »

Amazon Allows US Brands to Target Customers with Themed Email Campaigns

Amazon has long prohibited its sellers from sending promotional email campaigns to their customers acquired on the marketplace. However, according to a recent announcement, that stance is now shifting for a select group of sellers. US sellers that are part of Amazon’s Brand Registry program are now able to send themed promotional email campaigns to customers who have opted to “follow” their brands. Permitted campaign strategies include notifications about new products or promotions. Manage your customer engagement Email campaigns are managed using Amazon’s “Manage Your Customer Engagement” tool which is designed to increase repeat business and help brands build a more robust following on the Amazon platform. Amazon explains: “The Customer Engagement tool empowers brand owners registered in Brand Registry to engage… Read more »

Let’s Talk BigCommerce Design and eBay Optimisation at Birmingham’s Spring Fair 2022

With more than 50,000 visitors and 2,500 exhibitors from across the trade, the Spring Fair, held at Birmingham’s National Exhibition Center (NEC) between February 6th and 9th, is like Glastonbury for the retail industry. As a business headquartered in the Midlands and serving clients worldwide, Frooition couldn’t be more excited about welcoming so many of “our people” to the city we are very proud to call home. To celebrate the return of the Spring Fair to Birmingham, after a fallow year in 2021, Frooition is delighted to announce that our eCommerce design and optimisation experts will be in attendance at the event and look forward to welcoming all attendees and fellow exhibitors to our exhibition space. eCommerce best practices and… Read more »