According to Marketing Metrics, the probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%. When a customer is making a purchase, they are already in the mind set to buy. It is the best time to sell them other products. Increasing average sale this way is what successful online entrepreneurs often refer to as “making all the profits on the back-end.” In 2006, Amazon reported that cross-selling and upselling contributed as much as 35% of their revenue. Both techniques are important to customer experience and maximising sales. The difference between cross selling and up selling Which is right for your business? There is no reason not… Read more »
We have had eBay sellers contacting us, concerned that eBay active content policy changes in 2017, and their listings still contain active content. We want to reassure sellers that their is no need to panic. From spring, active elements will stop working, but listings will remain active and customers will still be able to purchase. Active content changes come into full effect in June. So there is still time to organize an active content free design solution for your listings. Frooition can create listing designs, complete with dynamic cross promotion features, completely active content free. For sellers who don’t have a Frooition design, listing rescue is the fastest way to clear active content from listings.
In business, proper planning and preparation is often the difference between success and failure. Future proofing your eBay business, avoiding penalties and getting the best ranking for your products requires you to follow eBay policies. Currently, that means having an eBay active content compliant design before June 2017. As an eBay certified provider, we were informed of the planned changes to active content policy before they were announced to the public. We were bound by non disclosure until eBay made the announcement, but from the moment we knew about the planned changes, creating a solution to help sellers move through smoothly was our biggest priority. Ecommerce moves fast. So as ecommerce specialists, we don’t procrastinate. Ebay asked us to help… Read more »
As the way we use the internet changes, so does the online landscape. When people started to shop online, both retail and the way we use the internet changed irreversibly. Many large retailers ignored online shopping. Many of the biggest high street retailers disappeared as a result. The future of retail seemed uncertain and people were fearful. But where there is change, there is always opportunity. Change is Opportunity. Internet retail was a new frontier. People taking their stores online were taking a brave leap. More than any other platform, eBay enabled people to start selling online. Retailers who adapted to change and sold online prospered. A new breed of retailer was rising up in this bold new retail landscape.… Read more »