How eBay Sellers Manage Their Holiday-Themed Templates

Optimising your eBay listings for the many different seasonal opportunities should be a priority on your holiday marketing “to-do” list. But who has the time at this time of the year to update their holiday-themed templates for Halloween, Black Friday, Christmas, New Year, and the January Sales? Celebrating the festive season isn’t a problem for many Frooition clients. They enjoy the opportunity to turn on their eBay holiday-themed branding with just a few simple clicks in our software. eBay Seasonal Listing Templates Frooition’s pre-made seasonal templates enable eBay sellers to concentrate on fulfilling orders and keeping their customers happy, knowing that their eBay listings look great and are optimised to match the current selling season. Seasonal eBay listing themes cost… Read more »

Are eBay Promoted Listings a Trick or Treat this Halloween?

eBay Promoted Listings is a promotional strategy that some sellers might be running scared of this Halloween. Many online retailers are asking the eBay optimisation team at Frooition, are Promoted Listings just a trick to increase eBay seller fees or are they a treat that will help them improve their visibility and sell more? This fear has undoubtedly increased since eBay re-branded its Promoted Listings service into two different models in September. As a result, sellers now not only have to decide whether they should engage with the service, but they also have to worry about whether the Standard (Cost per Sale) or Advanced (Cost per Click) model is suitable for their products. In reality, we believe there is nothing… Read more »

eBay promoted listings - trick or treat

Meet Frooition at InternetRetailing EXPO (IRX), Birmingham NEC

Frooition IRX Birmingham NEC

Hot on the heels of September’s eBay Open UK event in Manchester, Frooition is hitting the road again and heading to the Birmingham NEC for InternetRetailing Expo (IRX) on October 13th and 14th. We are particularly excited to be back at the NEC and InternetRetailing EXPO because (a) it’s on our home turf, and (b) we know after the cancellation of last year’s event, this year promises to be incredible. We are especially looking forward to catching up with all those old friends and familiar faces we haven’t seen in a while, as well as meeting new acquaintances. So don’t be shy; swing by our booth and say “Hi.” Meet the Experts Frooition’s eCommerce design and optimisation experts will be… Read more »

Has Christmas Come Early for eBay Sellers?

The month of October and Halloween traditionally marks the start of the busy holiday sales season with eBay sellers gearing up for what should be the most wonderful time of the year. But 2021 is no ordinary year (as if you needed reminding). Instead, many online retailers are navigating what could be described as the perfect logistic storm. While every Christmas sales period is frantic, this year there will be absolutely no room for complacency. Primed by panic-buying at the petrol pumps and the sight of empty shelves in supermarkets, consumers already know that the retail industry faces its challenges this year. This news has been amplified by headlines screaming about retailers chartering ships to attempt to circumnavigate the threat… Read more »

eBay Christmas Shopping

How Direct Plants re-platformed and boosted their multi-channel sales [Webinar 18th Aug]

Frooition are Co-hosting a free webinar with Linnworks, BigCommerce and Direct Plants on the Wed Aug 18th – 3pm BST.  Find out how DirectPlants grew and thrived during the pandemic and find out plenty of tips and tricks to grow your online business. In this webinar BigCommerce, Frooition & Linnworks will be joined by Shaun O’ Brien from Direct Plants to discuss the strategies that have allowed this multi-channel eCommerce retailer to de-risk its approach to multichannel selling and go from strength to strength over the last 2 years. You will find out how Direct Plants: Increased sales 70% during the COVID-19 outbreak Switched their multi-channel tools in just a few hours Leveraged cart level discounts & multibuy options to… Read more »

Dynamic Cross Promotion on eBay, Sell more with Frooition [Guide]

Are you cross selling on eBay to boost sales? As we mentioned in our 10 eBay essentials, cross promotion is a huge part of optimising listings. One of Frooition’s most powerful features is the dynamic cross promotion sections within every eBay product listing template. Dynamic Cross selling on eBay offers alternative products from your eBay account within each eBay listing. The aim is to retain the buyer and encourage them to visit your other items on eBay rather than returning to the core eBay search and stop them from potentially buying with your competition. Successful dynamic cross promotion directly increases sales, boosts conversion rates, improves click-through and increase average order values. A positive side effect of dynamic cross selling is it also boosts brand… Read more »

eBay dynamic cross promotion

eBay Promoted listings via Frooition

Marketing and promotion on eBay

Frooition are delighted to announce the immediate availability of an exciting new advertising service in partnership with eBay. This service, eBay Promoted Listings, is now available to Frooition eBay customers within our eBay-certified Frooition software suite. The Promoted Listings advertising service is a Pay Per Sale service and is the first release in the eBay marketing toolkit that allows eBay sellers to get more views and grow their sales through promoted and enhanced listing visibility. It’s not just about increasing your visibility on a search page, it’s about visibility across the whole shopping journey including Search, View Item, My eBay and Browse pages together with other eBay locations exclusive to Promoted Listings campaigns This new service offers the potential to increase listing views by up to 32% (average based on a… Read more »

How DirectPlants More than Doubled their eBay Sales

Direct Plants are a celebrated, eBay award winning, seller. They have built a hugely successful eBay business over the last 15 years. They reached the pinnacle of what is possible on eBay, the team turned their focus to e-commerce… Their legacy website, running on an old self-hosted platform did not perform anywhere near as well as other channels. For many years the team just accepted this as the limits of what their products could achieve on a website. In 2019 DirectPlants started a conversation with Frooition, who recommended they take a free BigCommerce Trial. After initially being wowed by the functionality on offer they needed help migrating their data and products. Frooition stepped in to help and helped them migrate to a brand… Read more »

Selling Personalised and Customised Products on eBay

In recent years the personalised product and gift market has flourished, online sellers are embracing the buyer demand to add personalised offering to their ranges. There really is an exhaustive list of companies offering personalised giftware, bespoke domestic items, gadgets, garden and homeware, wedding gifts, sporting goods, cushions, bags of all shapes and size, bottle openers, pens, photo frames, t-shirts and numerous other products that can all be further enhanced by adding custom text or graphics. Can I sell customised or personalised products on eBay? Yes! Sellers on eBay now can add personalised text on their eBay product pages. Buyers can add their personalised text on the view item page of the seller’s listings in certain categories, which can then… Read more »

10 eBay Design Essentials to Boost Your eBay Sales

Custom eBay brand design sets you apart from competitors and keeps customers in your eBay listings for longer. Not just exciting visuals, custom eBay listing design can include extra sales features like video in listings, dynamic cross-promotion and software for motors and motor parts sellers. It’s important that your customers know who they are buying from. If you sell great products and give excellent service, then you should brand that experience so that customers can be loyal to you using a proven eBay design for sellers. Professional branding design for eBay sellers makes it clear that you are a serious seller and encourages buyers to trust you. They know that you’re invested in eBay and your company appearance and that they… Read more »

eBay design tips