Is eBay listening to its sellers’ problems?

eBay’s UK’s general manager, Murray Lambell, will be the first to admit that eBay hasn’t always got everything right during its 22 years in business. However, Lambell insists that the online marketplace listens to its community of sellers and constantly makes improvements. In a recent post to eBay SellerCentre, Lambell highlighted how eBay has helped sellers overcome many challenges throughout 2021 and how the company is committed to making ongoing improvements to the platform in 2022. Lambell said, “As we head into 2022, we know there’s more work for us to do. We really appreciate your business and know that eBay wouldn’t be the success it is without all your hard work.” How has eBay improved the marketplace for sellers… Read more »

Why every online retailer should be blogging + 5 tools to get you started

As a content marketer employed by an eCommerce store developer, one of the first places I look when checking out a new retail site is the company blog. Almost every eCommerce site has a blog, but very few are ever properly utilised. This is a real shame because a company blog allows a retailer to share relevant, engaging and unique content with their existing customers and potentially millions of other people using the major search engines to find the products they want to buy. Just in case you didn’t get the memo, Google loves relevant, engaging and unique content. Unfortunately, if you are a retailer selling the same products and using the same product catalogue descriptions as your competitors, relevant,… Read more »

Blogging for retailers

Future Gazing with Linnworks’ Simon Lye

Linnworks has an enviable insight across the world of online retail. In reality, few organisations are better placed to foresee the opportunities and threats presented to online retailers in the year ahead. With access to so much online retail insight, we were delighted to sit down with Simon Lye, Linnworks’ Commercial Partner Manager, for the second in our series of future gazing articles for the Frooition blog. These articles, which will be published throughout December, have been written to help us better understand where online retailers should focus their efforts in 2022 and the years ahead. eCommerce Priorities for 2022 According to Simon, driving efficiencies through the implementation of best-in-class retail technology continues to be a priority for 2022. “Retailers… Read more »

Future Gazing with BigCommerce’s Robyn Potter

As the primary point of contact between Frooition and our partners at BigCommerce, we consider Robyn Potter, an essential team member. She’s the first person we go to discuss strategy, integrations and, as we so often do at Frooition, the challenges of fitting a square peg into a round hole in terms of complex and bespoke eCommerce builds. It’s, therefore, fitting that Potter was the first person we spoke with for the first in a series of interviews looking to the future of eCommerce in 2022. The future of eCommerce “We’ve had an incredible couple of years in eCommerce,” says Potter. “The pandemic has seen traditional bricks and mortar businesses quickly transition to online selling out of sheer necessity, and… Read more »

Future Gazing BigCommerce

Have your eBay sales fallen off a cliff?

eBay sales falling off a cliff

As eBay design and optimisation experts, it is our job to gauge the temperature of the online marketplace and recommend solutions to help our sellers sell more. With 29 million customers using eBay’s UK platform every month, an increase of 5 million on pre-pandemic levels, eBay is “red hot” at the moment. However, not all sellers are enjoying an uptick in sales. Many eBay sellers have been telling us recently, “My eBay sales have fallen off a cliff.” This comment set off alarm bells at Frooition HQ. So what’s going on with eBay? Why have my eBay sales declined? Initially, we thought the pandemic was to blame. As high street stores closed their doors during the lockdown, many only retailers… Read more »

Join Frooition and BigCommerce in Manchester on November 18, 2021

Frooition and BigCommerce will be exhibiting and speaking at The Great British Expo’s North West Expo event at the Etihad Stadium in Manchester on November 18, 2021. The Frooition team will be joined on their event stand by representatives from BigCommerce and are looking forward to meeting retailers and other business owners to discuss their eCommerce challenges and optimisation strategies. Frooition’s head of marketing, John W. Hayes, will open the event at 10.30 am when he will share insight into optimising and growing your business on eBay and Amazon before launching your own eCommerce store on the BigCommerce platform. Speaking about the event, Hayes said: “It’s exciting to be getting out in the real world again and talking with online… Read more »

manchester

Growing Your Business on eBay and Amazon Before Going BIG

Grow Your Business on BigCommerce

Starting a business on eBay or Amazon can be a straightforward process. You have stock, you list it, you sell it, and then it’s just a question of rinse and repeat. However, growing your business on eBay or Amazon is a much more complicated affair. As your business grows, you may experience growing pains. With increased warehouse space, additional staff picking and packing and managing your customer services and support, and ever-larger quantities of stock on order and in transit, those margins that once looked manageable when you were small suddenly start looking wafer-thin. Business growing pains It’s inevitable, as your turnover increases, so do your costs. Unfortunately, as a result of this rather inconvenient equation, there are a lot… Read more »

How to Optimise Your eBay Listings with Video

Here at Frooition, we help eBay sellers drive sales by creating custom designs and optimising listings. One of the easiest ways to increase buyer engagement is to add video to your listings. Our clients tell us that they are seeing anywhere between a 15 and 30% increase in conversions from listings including video. It’s incredibly easy to add video to your eBay listings using Frooition’s listing software. Remember, you don’t have to have videos for all of your products right away. Start by focusing on a handful of your best sellers, and then gradually add more videos as and when you can find the time. Your videos don’t have to be particularly complex or expensive to shoot. You probably already have all the technology you need to film and edit your video… Read more »

eBay optimisation video

Content Marketing – The Gift That Keeps on Giving This Holiday Season

I’m going to share a secret with you at the end of this blog post. Hopefully, it will inspire you to invest in a marketing strategy for your eCommerce site that you know you should have been doing for years now but have somehow put it off. For as long as I can remember, I’ve been telling retailers that they should be blogging. A good blog is the perfect content marketing strategy for sharing your wisdom and knowledge with existing and potential customers. It’s a place where you can increase visibility, build reputation, and, let’s not forget why we are all here, sell more. Blogging can also be incredibly cost-effective and reap long-term rewards. Despite my insistence that content marketing… Read more »

From the High Street to the West Country — A Retail Entrepreneur’s Journey with BigCommerce and Frooition

After a long career in retail management and eCommerce, working with major brands, including HMV and Clarks, Dave Elston decided it was time to invest his knowledge and experience into something he could call his own. So, in 2020, he started on a new journey which saw the launch of Elston & Son, a family-run business selling artisan food and drink supplied by local producers in the West Country. We sat down with Dave to discuss the challenges of launching an online food and beverage business. He also shared his experience about how the skills he developed in the corporate world benefited him as an entrepreneur in the SME arena. Finally, he told us why he partnered with BigCommerce and… Read more »

Elston&Son