Building trust on your ecommerce website

building trust on your ecommerce website

Building trust on your ecommerce website is essential to its success. Here, we share some key points on creating a website that lets customers know that they can buy from you with confidence. Contact information The biggest way to reassure customers that you are a trustworthy business, is to make it immediately clear how they can contact you. Email and phone number should not need to be searched for. Social media and chat functions on the website are also valuable. The more methods you offer customers for contacting you, the better. Making your customer service as easily accessable as your products is a massive part of building trust on your ecommerce website. To be extra customer friendly, put a note… Read more »

Why cross selling is so important – and how so many eBay sellers are getting it wrong.

According to Marketing Metrics, the probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%. When a customer is making a purchase, they are already in the mind set to buy.  It is the best time to sell them other products. Increasing average sale this way is what successful online entrepreneurs often refer to as “making all the profits on the back-end.” In 2006, Amazon reported that cross-selling and upselling contributed as much as 35% of their revenue. Both techniques are important to customer experience and maximising sales. The difference between cross selling and up selling      Which is right for your business? There is no reason not… Read more »

Writing compelling descriptions – even for boring products.

writing compelling descriptions

It is an easy mistake to make, To simply describe a product in the description. But why just describe it, when you can sell it? Talk to your audience Who is your product for? Is it for mountain climbers, parents of young children, or people who own a car? Writing compelling descriptions depends on you knowing your target audience. When you know your target audience, you will know how they like to be spoken to, what makes them laugh and why your product would benefit them. Sell the sizzle Establish what makes your product desirable, then tell people about that. Does it save your customer time or make them look good? Does it solve a problem? Is it faster or… Read more »

Frooition eBay Design For Universal Gadgets

Frooition eBay design for universal gadgets In 2008, Ken Emchebe started selling mobile phone covers on eBay with the username Universal Gadgets. In under four years he managed to build Universal Gadgets to be the first million feedback seller. In 2014, Universal Gadgets had Frooition create them an eBay design. A year later, they topped the UK eBay rich list with monthly sales of £1.5 million. Universal Gadgets have just had their second Frooition design, and we have asked them to share a bit about why they have chosen to return to us for their store design. “We have worked previously with Frooition and from start to finish, the whole experience was fast and friendly. Their online platform can be… Read more »

Things all eBay businesses should do at the start of the year.

Plan marketing Planning your promotions and marketing is probably the single best thing you can do for your business. To help you, here are some free printable planning sheets to help guide you on planning your promotions and marketing for the year ahead.    Address active content issues Active content inhibits purchases on mobile devices and poses security risks. From June 2017 eBay will not allow active content in listings. Active content includes Java script, Flash, form actions and plug-ins. Every eBay business will need to update their listings to be compliant with eBay’s new rules. Frooition can help with this. Look at where you can be more cost efficient Reducing your costs automatically makes you more profitable. If you… Read more »

Books to read for better business in 2017

An entrepreneur needs to be a jack of all trades. Sourcing stock; marketing, handling finances, and dealing with customers. Staying sharp on such a wide range of skills, means constantly building on your own knowledge. Bill Gates may have Warren Buffet on speed dial, but we can’t all have our own personal billionaire business guru. But fortunately for us, any of the world’s top business people do write books to share their knowledge though, and so we have put a list together of a few we consider pretty essential, to help you improve your business in 2017. 1. Why sell tacos in Africa Author: Paul Oberschneider – started with $400 and over 18 years built a portfolio of business worth… Read more »

eBay active content policy changes – June 2017

ebay active content policy changes

We have had eBay sellers contacting us, concerned that eBay active content policy changes in 2017, and their listings still contain active content. We want to reassure sellers that their is no need to panic. From spring, active elements will stop working, but listings will remain active and customers will still be able to purchase. Active content changes come into full effect in June. So there is still time to organize an active content free design solution for your listings. Frooition can create listing designs, complete with dynamic cross promotion features, completely active content free. For sellers who don’t have a Frooition design,  listing rescue is the fastest way to clear active content from listings.

How presentation affects value perception – and how to use it to increase your sales.

Don’t judge a book by its cover. The perfect example of good advice none of us can take. The burger above looks like it would cost more than the average fast food burger served in a polystyrene box. Being wrapped in brown paper and served on a chopping block, the basket for the fries, the slate table. It is all very artisnal looking. None of these elements affect the taste or quality of the burger itself, but they absolutely affect our perception of its value. “There is no truth. There is only perception.” – Gustave Flaubert. When you eat at a Mcdonald’s you are expecting food that is fast, but without any real care put into it. When you eat… Read more »

Burger with meat and French fries in serving basket on dark background

eBay Shop Bot – Customers new online shopping BFF?

ebay robot

Facebook messenger had zero bots in February 2016. By November it had over 34,000. We already use bots to get an uber, to book a flight or to check the weather. In China, selling through messaging apps is already massively successful, with brands answering customer questions through conversatons, minimizing the need for searching and return rates. In the West, AI chat bots had a baptism of fire back in 2014 with Microsoft’s Tay. Designed to learn from other’s conversations and speech patterns on Twitter, online troublemakers managed to manipulate it into tweeting racist slurs and hate speech. Microsoft quickly removed the bot, but many criticized their lack of foresight, for not including content filters. Since then, Google, Amazon, and Microsoft… Read more »

How to set your eBay store to holiday mode

The holiday season is upon us. A busy time for eBay. But once the rush has died down, and the last post has gone, many sellers set eBay store to holiday mode, and relax. If you are contemplating a little eBay down time this holiday season, here is how to switch holiday mode on; 1. Log in to eBay, scroll down slightly,and go to Manage my store on the left of the screen. 2. Go to Holiday settings in the left hand side bar. 3. Opt to turn on holiday settings. 4. If you want to put buy it now items on hold, click hide and block purchase. 5. Select display a return date and enter date in the box.… Read more »

Set eBay store to holiday mode