Amazon Prime Air Drone Delivery Takes To The Skies in California and Texas

Nine years after Jeff Bezos first announced that Amazon would start fulfilling orders by drone, Prime Air has taken to the skies and delivered its first packages. While many people at the time (myself included) dismissed the idea as nothing more than a fantastic piece of PR. It just goes to show that you should never underestimate the determination of a man who turned an online bookstore based in his garage into a business currently valued at $875.5 billion. Amazon Drone Delivery Cautiously Takes Flight According to media reports, in the run-up to Christmas, Amazon dropped its first drone deliveries off in customers’ backyards in Lockeford, California and College Station, Texas. The packages were delivered using Amazon’s hexagonal MK27-2 delivery… Read more »

What’s on Your eCommerce “To-Do” List for 2023?

It would be too easy to start this blog post with phrases like “cost of living crisis”, “industrial action”, and “supply chain crisis”, but here at Frooition, we are great believers in a little bit of optimism going a long way. This is especially true if that optimism is backed-up with a bit of extra focus and a lot of hard work. While many eCommerce businesses are facing challenges in the current economy, now is not the time to sit on your hands and let circumstances weigh you down. Our motto in 2023 is definitely going to be “optimise everything”, – so let’s bring it on. Optimise Everything Optimising everything starts with a good list. Every eCommerce business owner I… Read more »

2023 eCommerce

Amazon Bows to EU Pressure on Marketplace Seller Data and Access to Buy Box and Prime

Amazon EU

The European Commission has announced that commitments made by Amazon, addressing its use of non-public seller data and possible bias relating to access to its Buy Box and Prime programme, are to be made legally binding under EU antitrust rules. According to a recent press release, the Commission found that Amazon’s reliance on marketplace sellers’ non-public business data to calibrate its retail decisions distorted fair competition on its platform and prevented effective competition. It also concluded that Amazon’s rules and criteria for the Buy Box and Prime unduly favour its own retail business and marketplace sellers that use Amazon’s logistics and delivery services. How Did Amazon Comply? In relation to the Commission’s concerns about the online marketplaces use of non-public… Read more »

Amazon Announces Steep Multi-Channel Fulfilment (MCF) Fee Increase

For online retailers selling across multiple channels, including eBay, Amazon, BigCommerce, and Shopify, the opportunity to use a single third-party logistics (3PL) partner like Amazon’s Multi-Channel Fulfilment (MCF) makes perfect sense. At Frooition, we always remind sellers that they don’t make money stuffing envelopes. Because the cost of running a warehouse can be prohibitive, it’s nearly always better to entrust your fulfilment to a third-party operator who can take advantage of economies of scale. 3PL companies, including FBA, Orange Connex, and Huboo, can also help smooth out the challenges of selling across borders and managing returns. Amazon Multi-Channel Fulfilment (MCF) With its massive network of fulfilment centres and the opportunity to ship goods in unbranded packaging, Amazon’s MCF service is… Read more »

Amazon MCF

Save Up To 50% Off eBay, Amazon and eCommerce Design Services Before the End of the Year!

Winter Sale

With the end of the 2022 festive shopping season in sight, online retailers will be turning their attention to optimising their retail businesses for the year ahead. As a certified Gold eBay partner and a Preferred BigCommerce design agency, Frooition offers a full range of bespoke eCommerce design and optimisation services to meet the needs of every seller in 2023. To round out the year, we are offering you our biggest discount ever. Secure your discount now before this expires on December 31st 2022, before prices return to normal in 2023. 50% off – eBay Minimal Theme Package 35% off – eBay Advanced Listing Template Package 40% off – eBay Top Seller Listing Template Package 50% off – eBay Infinity… Read more »

Buyer Groups: Email Marketing Segmentation and Personalisation for eBay Sellers

Even after the big Christmas sales push, the hustle never stops on eBay. Now is the time to put all of your efforts into re-marketing to all those expensively won customers and start generating repeat revenue. But how do you do this on an online marketplace where you don’t own the customer relationship? You cannot use standard email marketing techniques enjoyed by retailers operating their own eCommerce stores. However, you can use eBay’s dedicated email tools to target and engage shoppers with highly personalised messages. eBay Buyer Groups Buyer Groups is a new email marketing service available to eBay sellers in the US, UK, Germany, Australia, France, Italy and Spain. It allows them to segment their buyers and send highly… Read more »

eBay Buyer Groups

The eBay Business Roadshow – Bristol, January 12, 2023


The eBay Business Roadshow will hit the road again in 2023 and kick the New Year off in style, with dates in Bristol, Belfast, and Cardiff. The tour’s first stop will be in Bristol on January 12, 2023, when the full-day event visits the Ashton Gate Stadium (home of Bristol City and the Bristol Bears). Frooition will be in attendance throughout the day to offer advice and support regarding eBay design and optimisation. Why attend the eBay Business Roadshow? The 2022 events have been a particular highlight in the events calendar for the team at Frooition. It’s been great to re-emerge from the lockdown and meet face-to-face with so many inspiring and ambitious eBay sellers. During the full-day event, eBay… Read more »

Podcast: Selling Automotive Spares and Accessories on eBay with Richard Meldner of eSeller365

In episode #5 of the Frooition podcast, we speak with Richard Meldner, co-founder of the eCommerce news and information website eSeller365, about his career in the automotive spares and accessories industry. As well as sharing his best practices for listing and selling on eBay, Richard talks about the new and exciting opportunities in the automotive spares and accessories industry in an ever-changing business landscape. The Frooition Podcast is available on: Apple Podcasts Spotify TuneIn Podbean


Royal Mail Issues Revised Last Posting Dates for Christmas 2022

Royal Mail Strike

The Royal Mail has issued revised last posting dates for Christmas 2022. The revised dates have been brought forward in line with the expected disruption to postal services due to planned strike action organised by the Communication Workers Union (CWU) on 9, 11, 14 and 15 December, 2022. The new last posting dates for Christmas 2022 are: Wednesday, 7 December Royal Mail Bulk Mail Economy Monday, 12 December 2nd Class 2nd Class Signed For Royal Mail 48® Friday, 16 December 1st Class 1st Class Signed For Royal Mail 24® Royal Mail Tracked 48®** Monday, 19 December Royal Mail Tracked 24®** Wednesday, 21 December Special Delivery Guaranteed® ** Royal Mail Tracked 24® and Royal Mail Tracked 48® are not available to… Read more »

eBay Partners with Circular Fashion Company ACS to Make Secondhand Clothing Market More Mainstream

eBay has announced a new partnership with clothing resale, sanitisation and repair experts ACS to expand the online marketplace’s secondhand offering and help reduce waste in the fashion industry. The partnership will help more brands and retailers to create and quickly scale resale offerings while giving eBay UK’s 20 million plus customers more choice in secondhand goods. The first retail partner to launch on ACS’ eBay Shop is Monsoon, with other high-street names set to follow. ACS cleans, sanitises and repairs secondhand items, making them resale ready, as well as arranging the logistics of item listing and delivery. The eBay platform will connect its millions of shoppers worldwide with this stock. The partnership aims to capitalise on the increasing shift… Read more »

secondhand fashion