How To Leverage Video To Enhance and Promote Your eBay Listings

eBay Video

We talk a lot about how video can optimise your eBay listings here at Frooition. Video will not only improve your eBay listings health score in terms of visibility, but it also acts as an incredible conversion enhancer. This is a fact supported by many of our clients who tell us they have seen a 15 to 30% uplift in conversions when adding video to their eBay listings. Video Has Changed Video used to be expensive and difficult to produce. This fact meant that video was somewhat out of reach of most small business sellers on a platform like eBay. However, as with so many other things in our lives, the smartphone changed everything. Everyone now carries all equipment to… Read more »

The eBay Business Roadshow: Next Stop Norwich

The eBay Business Roadshow continues its UK tour with a stop in Norwich on Friday, July 1, 2022. The event will be hosted at The Assembly House, Theatre Street. Norwich, NR2 1RQ with registration opening at 9.30 am. Throughout the full-day event, eBay’s leadership team will be joined on stage by representatives from Small Business Britain and local Chambers of Commerce, where they will be sharing the latest in eBay and small business best practices. They will also be showcasing local success stories. Attendees at the event will also be invited to apply for a share of £1 million in grants and support packages from eBay. Meet Frooition As with previous events in Manchester, Newcastle, and Glasgow, Frooition will be in… Read more »

Norwich eBay Roadshow

eBay Listing Optimisation as a Customer Services Tool


Good customer service on eBay starts the moment a buyer searches for your products. Every subsequent touchpoint with that buyer represents an opportunity to win their business or lose out to a competitor.  The good news is, optimised customer service doesn’t have to mean spending more time in conversation with your customers. It simply means ensuring your listings are fully optimised for the conversion from that very first click. Why is Customer Services so Important in 2022? A recent survey conducted by the delivery experience platform Sorted has suggested that shoppers are spending less money online and asking for better service. The survey, which polled 2,000 shoppers in the UK and US, found that 82% of respondents stated that concerns… Read more »

How Can eBay’s Global Shipping Programme Reduce the Pain of Selling to Europe?

Six years after the UK voted to leave the EU, the transition is still causing significant problems for many eBay sellers hoping to sell their products in Europe. While it is unlikely that selling into Europe will ever be as easy as before Brexit, there are solutions that aim to create a smoother experience for buyers and sellers. These solutions include eBay’s Global Shipping Programme. What is eBay’s Global Shipping Programme? eBay’s Global Shipping Programme takes care of all the costs, paperwork, and logistics associated with selling into Europe (and beyond) from the United Kingdom. Sellers in the programme simply list their products as usual. eBay then automatically adds global shipping fees and import duties to listings and manages these… Read more »

Selling to Germany? Are You Compliant With The German Packaging Act?

eBay has reminded its sellers that they must comply with the new German Packaging Act (VerpackG) from July 1, 2022, if they wish to continue selling into the German market. This is the latest update relating to new environmental laws coming into effect worldwide and follows hot on the heels of the marketplace’s recent ban on selling single-use plastic straws, cutlery, and food and beverage containers to comply with Scottish regulations. The German Packaging Act (VerpackG) The Packaging Act was enacted on January 1, 2019, in an effort to dramatically increase the recycling rates for waste packaging materials created by online retailers. From July 1, 2022, eBay is legally obliged to ensure that its sellers are compliant with the act’s… Read more »

How to Make Networking Events Work For Your Small Business

After two years of remote working and Zoom meetings, many small business owners are relishing the opportunity to get out of the office and network with their fellow entrepreneurs. The team here at Frooition is no different. We’ve very much enjoyed re-connecting with online retailers at the recent eBay Business Roadshow events in Salford, Newcastle, and Glasgow. However, if you’ve not been able to make it to any roadshow events yet, it’s an investment in time that you should consider, and you’ll not regret it. The eBay Business Roadshow will be rolling into: Norwich – July 1, 2022 Leicester – July 14, 2022 Reading – July 28, 2022 Helping eBay Sellers Solve Problems One of the things we’ve really enjoyed… Read more »

Podcast: Email, Social Media, and Content Marketing with Hank Hoffmeier of iContact

The second episode of The Frooition Podcast is now available to stream on Apple Podcasts (iTunes), Spotify, Google Podcasts, YouTube, or wherever you get your podcasts. In this show, Frooition’s John W. Hayes speaks with Hank Hoffmeier from iContact, about the opportunities available to small businesses with retail stores on BigCommerce and Shopify from email marketing, social media marketing, and content marketing. Hank also shares his insight into SEO following iContact’s recent acquisition of

The eBay Business Roadshow Visits Newcastle and Glasgow

Frooition will be joining eBay UK on the road as their small business roadshow hits Newcastle on 9th June and Glasgow on 16th June. As with previous events in Sheffield and Salford, the event will be jam-packed full of advice about optimising your eBay listing strategies and scaling your business through eBay advertising, third-party fulfilment services, and funding opportunities. Small Business Best Practices eBay’s leadership team will be joined on stage by representatives from Small Business Britain and local Chambers of Commerce. They will be highlighting the latest in small business best practices and showcasing local success stories. Attendees at the event will also be invited to apply for a share of £1 million in grants and support packages from… Read more »

The Frooition Podcast: Episode 1 – Scaling Your eBay and Amazon Business

Frooition is delighted to announce the inaugural episode of The Frooition Podcast is now available for streaming. In this first episode, we speak with Dave Furness, founder of the eCommerce news site eSeller365, about the challenges small business owners face when scaling their businesses on eBay and Amazon and the opportunities available to them via hosted eCommerce platforms like BigCommerce and Shopify. Where can you stream The Frooition Podcast? The Frooition Podcast is available on the following streaming platforms: Podbean Amazon Music Spotify (coming soon) Apple Podcasts (coming soon) Google Podcasts (coming soon) TuneIn + Alexa (coming soon)

Are Slow Selling Items Damaging Your eBay Search Relevance?

Listing optimisation was a recurring theme at the recent eBay UK Roadshow in Salford, Greater Manchester. Throughout the day, eBay’s leadership team hammered home the importance of expedited shipping, careful use of item specifics, and images to enhance their sellers’ opportunity to be found in eBay search. One question in particular regarding eBay search best-practice really hit home with some sellers. Could slow-selling items be damaging their overall visibility and performance on the online marketplace? The answer was short and to the point: Yes! eBay listings with no sales after 90 days may impact search relevance Any seller with deep inventory will almost certainly have listings that run for 90 days or more without making a sale. According to eBay,… Read more »