Are eBay Focus Categories Attracting Big Spenders To Your Listings?

eBay has highlighted its commitment to Focus Categories as fundamental to the online marketplace’s long-term growth plan. This pledge will be welcomed by many sellers who have long called for eBay to focus on what they do best, connecting enthusiastic buyers with traders who have access to products that may not be available anywhere else. The Value of Focus Categories By focusing on specific categories, eBay believes they have improved customer experience and satisfaction levels, which then filter across the rest of the marketplace. In a post on eBay’s community boards, Jordan Sweetnam, Senior Vice President for eBay’s Global Markets team, suggested that Focus Categories encourage “enthusiast buyers” to spend more than $3,000 per year on their passions. What Are… Read more »

eBay Announces Collaboration With MTV To Resurrect Pimp My Ride

Hot on the heels of eBay’s collaboration with ITV2’s Love Island this summer, the online marketplace has announced it is working with MTV to resurrect the TV classic motor makeover show Pimp My Ride. The show will return as a six-part series and will be streamed on MTV UK’s YouTube channel before being distributed via Facebook and Twitter. Hosted by the rapper Lady Leshurr, the first episode of the show will air on August 19. The Road to Sustainability Pimp My Ride’s 15-minute mechanical makeovers will demonstrate how old vehicles can be completely renovated and made roadworthy, using eBay to source spare cart parts and accessories. Each episode will focus on the sustainability benefits of extending the life of an… Read more »

Is TikTok Livestream Shopping The New QVC For Gen Z Shoppers? Not Yet!

TikTok’s plans to turn the burgeoning social media platform into a global livestream shopping platform have been potentially derailed, according to a recent report in the Financial Times. The livestream shopping experience was launched in the UK last year after initial success in the Asian markets. However, plans to expand the scheme further into Europe and the United States have been put on hold after UK sales failed to meet expectations. What is Livestream Shopping? Livestream shopping is the social media equivalent of TV shopping channels like QVC, where live presenters demonstrate products, hype special offers, and ultimately sell products hand over fist. So the question is, can TikTok turn the “TV shopping” model on its head and appeal to… Read more »

What Does The New Normal Look Like For Online Retailers?

In the post-pandemic world, eCommerce is still considered a reasonably safe bet. However, as consumers return to “normal” shopping habits and previously unforeseen circumstances, such as the cost-of-living crisis, and ongoing problems with the global supply chain, hit consumers and retailers in the pocket, it’s important to be realistic about the shape and size of the opportunity. Many of our clients saw their businesses grow at unprecedented levels during the nearly two-year cycle of lockdowns and restricted high street shopping. Some believed this trend was the “new normal” and were shocked to see their online sales falling off a cliff when restrictions were relaxed. Ecommerce is Still a Growth Industry The good news is that eCommerce is still a growth… Read more »

Save up to 50% on BigCommerce Subscription Fees with Help to Grow: Digital

Help to Grow: Digital is a UK government-backed scheme that helps eligible small businesses fund the purchase of new software. As part of the initiative, the scheme is able to offer a discount of up to 50% or £5,000 (excluding VAT) towards the cost of buying approved software, including the BigCommerce eCommerce platform. The scheme is available across BigCommerce’s Standard, Plus, and Pro packages and covers 12 months of operation. Is Your Online Retail Business Eligible? To be eligible for the discount on BigCommerce and other approved software, businesses must meet all the following criteria: UK Registered Business: Your business must be registered in the UK at Companies House or be a registered society listed on the Financial Conduct Authority’s… Read more »

BigCommerce Announces Make It Big Conference 2022

BigCommerce has announced that registration is now open for its Make It Big Conference 2022 online event. The two-day event, now in its 5th year, will be streamed online on September 13-14. The conference promises to deliver cutting-edge insight that will shape the future of eCommerce. Attendees are invited to explore the latest retail trends through a series of fireside chats, live podcasts, and Q&A sessions. Registration is free, and the event will also be available on-demand to view later for anyone who cannot make the live sessions. Featured Session Topics Over the two days, featured session topics will include panels, workshops, and interviews about: Cryptocurrency NFTs Web3 Metaverse Omnichannel Headless commerce B2B Reaching Gen Z Guest Speakers The conference… Read more »

Podcast: How eBay Saved My Business with Shaun O’Brien from Direct Plants

The third episode of The Frooition Podcast is now available to stream on Apple Podcasts, Spotify, Google Podcasts, YouTube, or wherever you get your podcasts.  In this episode, Frooition’s John W. Hayes speaks with Shaun O’Brien from Direct Plants about his 17-year journey on eBay and how, with Frooition’s support, the marketplace allowed him to grow the business from the ground up. 

Amazon Investigated Over Suspected Anti-Competitive Practices

The Competition and Markets Authority (CMA) is investigating Amazon to ascertain whether the company has a dominant position in the UK and whether it is abusing that position by giving an unfair advantage to its own retail business or sellers using its services when compared to other third-party sellers on the Amazon UK Marketplace. Does Amazon Offer Its Marketplace Sellers a Level Playing Field? According to a UK government press release, the investigation will focus on three main areas. These are: How Amazon collects and uses third-party seller data, including whether this gives Amazon an unfair advantage in relation to business decisions made by its retail arm. How Amazon sets criteria for allocation of suppliers to be the preferred/first choice… Read more »

On Your Bike: Cycle Sales on eBay

There has never been a better time to get on your bike. Whether you’ve been inspired by the Tour de France and want to take up cycling as a sport, hope to save some money on the daily commute, or just want to get more active, riding a bike has never been more popular. In 2021, it was estimated that 6.5 million people in the UK participated in cycling for sport, leisure, or transport. The popularity of cycling was boosted by reduced traffic levels during the Covid-19 lockdown and the ongoing investment in safe cycling infrastructure to encourage active travel. While the lockdown encouraged more people to start cycling, other aspects of the pandemic had a negative impact on the… Read more »

Why eBay is a Hot Destination This Summer for Pre-Loved Fashion Sellers

If you’re one of the five million people who tune into ITV2’s Love Island, you’ll already know the hottest trend this summer is pre-loved fashion from eBay. Since eBay announced its collaboration with TV’s biggest guilty pleasure, searches on the marketplace for pre-loved fashion have increased by a staggering 700%. Speaking to journalists about the dramatic increase in searches for pre-loved fashion, Jemma Tadd, Head of Fashion, eBay UK, said, “Searches for pre-loved are peaking and conversation around the fashion worn by the Islanders continues to grow. Through this partnership, we of course wanted to get people talking about pre-loved, but more importantly, we wanted to see people thinking and acting differently – and we’re delighted to see that change… Read more »