Video in e-commerce

Face book live, vloggers and branded content on Snapchat are some of the most powerful, fastest growing internet channels. Martha Stewart opened Channel Advisor’s Catalyst 2017 in Nashville last week saying that she can get up to 500,000 people viewing facebook live videos which she creates using just her phone. Consumers and brands can’t get enough of video content. Video is a growing trend, and it is becoming increasingly important in e- commerce. As our internet experience is becoming faster and increasingly mobile, we are wanting information quicker and with less effort. Videos allow us to absorb more information, faster than any other content form. The amount of time users spend watching video online has increased by 38.5% in the… Read more »

How to write a returns policy that converts.

An ecommerce return policy can make or break a sale. It can be the difference between a visitor and a customer for life. One of the biggest contributors to a sale is how you deal with a potential buyer’s questions, especially regarding what you’ll do if they don’t like what they purchased. In a survey by comScore and UPS, 63% of American consumers check the return policy before making a purchase and 48% would shop more with retailers that offer hassle-free returns. These policies can have an even greater impact on international consumers, most notably in Germany where 72% of consumers would give more business to stores with hassle-free returns. A clear returns, refunds, and exchanges policy shows that you… Read more »

returns

Mobile commerce and eBay

mobile commerce

Two thirds of people now own a smart phone. Anyone who owns one will know, they are incredibly addictive devices. We check them around 40 times a day on average. The top uses for them are checking social media, banking, and shopping. As the internet landscape is fast changing into a more mobile one, Google now ranks mobile friendly sites above their non-optimised competition. Fastest growing e-commerce segment The most online shopping in the UK is now done via smart phones and tablets. Ebay Q2 results for 2016 showed that over 50% of eBay sales now involve a mobile device. Mobile commerce is the fastest growing sector of e commerce, with 15% yearly growth. Retail experts credit the increase in… Read more »

Active Content and eBay – debunking the myths

Ebay’s fall seller release in 2016 announced that active content would be taken out of eBay. Seller forums were set alight with questions and speculation. Frooition customers have been supported through the changes, but there has been a wealth of misinformation spread about this topic, and so as eBay official certified partners, we are taking the top myths, and debunking them with the truth. Myth 1: Active content ban means a ban on design Ebay have not said that they want to remove design. Ebay themselves had us create them a listing design for their packaging supplies store. At eBay open in July 2016, Shan Vosseller, eBay’s senior director of product, pointed out that it was still important for sellers… Read more »

ebay active content compliant design

Building trust on your ecommerce website

building trust on your ecommerce website

Building trust on your ecommerce website is essential to its success. Here, we share some key points on creating a website that lets customers know that they can buy from you with confidence. Contact information The biggest way to reassure customers that you are a trustworthy business, is to make it immediately clear how they can contact you. Email and phone number should not need to be searched for. Social media and chat functions on the website are also valuable. The more methods you offer customers for contacting you, the better. Making your customer service as easily accessable as your products is a massive part of building trust on your ecommerce website. To be extra customer friendly, put a note… Read more »

Why cross selling is so important – and how so many eBay sellers are getting it wrong.

According to Marketing Metrics, the probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%. When a customer is making a purchase, they are already in the mind set to buy.  It is the best time to sell them other products. Increasing average sale this way is what successful online entrepreneurs often refer to as “making all the profits on the back-end.” In 2006, Amazon reported that cross-selling and upselling contributed as much as 35% of their revenue. Both techniques are important to customer experience and maximising sales. The difference between cross selling and up selling      Which is right for your business? There is no reason not… Read more »

Writing compelling descriptions – even for boring products.

writing compelling descriptions

It is an easy mistake to make, To simply describe a product in the description. But why just describe it, when you can sell it? Talk to your audience Who is your product for? Is it for mountain climbers, parents of young children, or people who own a car? Writing compelling descriptions depends on you knowing your target audience. When you know your target audience, you will know how they like to be spoken to, what makes them laugh and why your product would benefit them. Sell the sizzle Establish what makes your product desirable, then tell people about that. Does it save your customer time or make them look good? Does it solve a problem? Is it faster or… Read more »

Frooition eBay Design For Universal Gadgets

Frooition eBay design for universal gadgets In 2008, Ken Emchebe started selling mobile phone covers on eBay with the username Universal Gadgets. In under four years he managed to build Universal Gadgets to be the first million feedback seller. In 2014, Universal Gadgets had Frooition create them an eBay design. A year later, they topped the UK eBay rich list with monthly sales of £1.5 million. Universal Gadgets have just had their second Frooition design, and we have asked them to share a bit about why they have chosen to return to us for their store design. “We have worked previously with Frooition and from start to finish, the whole experience was fast and friendly. Their online platform can be… Read more »

Things all eBay businesses should do at the start of the year.

Plan marketing Planning your promotions and marketing is probably the single best thing you can do for your business. To help you, here are some free printable planning sheets to help guide you on planning your promotions and marketing for the year ahead.    Address active content issues Active content inhibits purchases on mobile devices and poses security risks. From June 2017 eBay will not allow active content in listings. Active content includes Java script, Flash, form actions and plug-ins. Every eBay business will need to update their listings to be compliant with eBay’s new rules. Frooition can help with this. Look at where you can be more cost efficient Reducing your costs automatically makes you more profitable. If you… Read more »

Books to read for better business in 2017

An entrepreneur needs to be a jack of all trades. Sourcing stock; marketing, handling finances, and dealing with customers. Staying sharp on such a wide range of skills, means constantly building on your own knowledge. Bill Gates may have Warren Buffet on speed dial, but we can’t all have our own personal billionaire business guru. But fortunately for us, any of the world’s top business people do write books to share their knowledge though, and so we have put a list together of a few we consider pretty essential, to help you improve your business in 2017. 1. Why sell tacos in Africa Author: Paul Oberschneider – started with $400 and over 18 years built a portfolio of business worth… Read more »