DNS Changes and Cname with 123-reg

As a support consultant we advise our customers use the Cname function with their ChannelAdvisor store to improve search engine optimisation. This is an example of a Cnamed Channeladvisor store : Bling Bling Online. As you can see by clicking on the categories how the URLs seem to be coming from the domain name and not a ChannelAdvisor storefront URL. The domain name registrar (who you brought your domain name from) governs the process of the DNS changes and as I come across the different hosts I will post a simple guide on how to cname using that host. My first guide is going to be about 123-reg.co.uk. I always recommend this company as they will also host your emails… Read more »

Blogging for customers!

The buzz word of 2006 was web 2.0. ‘Oh its so Web 2.0’ you might hear at conferences and seminars. My take on web 2.0 is building a community for your buyers based on the product type on offer. Your customers are moving to on-line sales but they need your advice. Truthful, simple advice without the hard sell. First magazines, gossip columns and newspapers caught onto the blog wave, but now product sellers are paving the way to help the customer make the right purchase. Adverts may be boring and invasive at times but Blogs are not, take ‘Innocent smoothies‘ they have a web log that provides an interesting insight to their origins, ethics and the people in the company.… Read more »

Google Analytics to increase your e-commerce performance..

Matt Cutts, A Google employee currently heading up Google’s WebSpam team, has recently posted a good article on Google Analytics, giving you a sample of the depth of information you can access using this free web based service from Google. This data is interesting to look at for sure, but for those of you who run an e-commerce business, knowing your statistics (top keywords, referring URLs, traffic trends, etc) can help you to save time and money. For example, Google Adwords is implemented within Google Analytics, so finding what your top keywords based on your site data, and implementing these into your Google Adwords campaigns in order to increase performance is a much more straight forward process. You could also… Read more »

Frooition Shows Automotive Sector Route Map to eBay Motors Sales Success

eBay and online marketplace specialists Frooition and Yahoo are jointly sponsoring an Internet Advertising Bureau (IAB) conference in London. Entitled Engage for Autos, the event will be held at the Royal Commonwealth Society, London on November 30th 2006. The event will bring together auto manufacturers, retailers and specialist creative agencies to discuss digital marketing, branding and how to increase eBay automotive sales. This half day event will cover the latest IAB Brand Engagement research and customer behaviour insights. Case studies will illustrate how the automotive sellers have successfully increased sales with their own motor sales websites and eBay motors. Auto advertisers are some of the biggest spenders in online, accounting for 13.8% of the whole market spend in the first half… Read more »

Finding the eBay categories that work with express!

If you use the Sell-your-item form on ebay.co.uk (sell.ebay.co.uk/sell) and are an approved Express seller then there should be a checkbox which will filter the categories to show only those which are eligible for Express. Make sure you chose to ‘Browse for categories’ from the initial page.

Selling Product – eBay Shop, Websites and Storefronts.

In this article I just fist want to mention what the differences between these three entities are. A lot of my clients get confused between these three formats, which causes misinterpretation of what functionality is available to them. Firstly, an eBay shop: This is part of the eBay marketplace where all of your listings on eBay can be collectively viewed. You can make this look very much like a website (like the guys from creativebay.co.uk) but it is definitely NOT a website. You have 2 ‘marketplaces’ under the eBay umbrella. Core Listings which get a larger proportion of traffic and seemingly cheaper ‘shop’ listings which do not form part of the eBay main search and depend very much on core… Read more »

Google & Yahoo collaborate in Sitemaps.org

Incase you haven’t yet heard, Google & Yahoo have launched a collaborative site www.sitemaps.org. Sitemaps provide webmasters and content providers to submit new and existing content to search engines. Unified As any webmaster will know, publishing content to multiple search engines can be a somewhat tedious task, so this unified approach will bring a new standard, and a more efficient approach to submitting your website(s), and the search engine industry as a whole. Just because a level playing field has been agreed in the form of www.sitemaps.org, don’t expect to see the exact same result rankings when searching Yahoo or Google, as each of these companies still have their own search algorhythms and ranking criteria. However, submitting content to all… Read more »

Will Google Take Over the World?

Recently Google has made a number of acquisitions that have made headline news. The most obvious recent purchase was the high profile takeover of YouTube for $1.65 Billion in stock. However this merger is just one in a long line of Google purchases. Google’s latest procurement includes the purchase of the WIKI based site JotSpot. JotSpot was founded by the co founders of the former search engine site Excite; one of the first search engine home pages to feature customizable home pages which Google users have come to know and love. The current trend to move towards new web 2.0 technology (such as WIKI technology AJAX and my space type sites) is being vastly adopted by many big players in… Read more »

eBay and Myspace.com

The massive optimisation of myspace of late means that in around 2 days, your myspace account is optimised within google and showing up within search listings! Just search for frooition in google and two myspace accounts will appear where two employees have marked frooition as where they work. That happened in 2 days! What else gets into googles search index in a mere two days? Many sellers are now promoting their auctions through myspace and adding ‘freinds’ from relevent groups of people. The primary age for myspace is between 16 and 34. So if your product hits that age range then a bit of free myspace advertising can’t go a miss can it? Whaaaaat? I hear you say? Well companies… Read more »

eBay Express WE NEED BUYERS!

eBay express is everywhere, on myspace.com, pretty email and literature to exsiting eBayers…..eBay express in the UK is attracting the cream of the sellers. Only one problem is the lack of buyers. The states suffered the same downfall. One seller quoted only 3 sales in about 300 were from the eBay express marketplace. I personally fail to see why. Ebay express is a potentially great marketplace for buyers! Why? -All items must have a returns policy -Sellers must have a 98% or more feedback on eBay -Be genuine business sellers bound by distance selling regulations ( no fakes as well guys!) -Items must be shipped within 3 days (no pre-ordering here) -Payment by credit/debit card is taken by eBays Express… Read more »