Promotions to encourage early Christmas shopping

We may not be ready for carols and mince pies just yet, but lots of people are already thinking about Christmas shopping. According to Yes mail Interactive, 38.1% of people start their Christmas shopping before November. This jumps up to 69.8% of people starting their Christmas shopping before the 1st December. The majority of these early shoppers are women. Early shoppers say that they are motivated to start preparation early because they want to avoid the Christmas rush in stores, and because spreading purchases over months lessens the financial impact of the holiday season. In reality, customers who start shopping early often end up spending more, buying double when they fall victim to holiday impulse spending, or upgrading household and… Read more »

HTTPS on eBay

Back in October 2017, externally hosted content such as CSS, images, or HTML5 that didn’t use HTTPS started to be displayed on eBay with a not secure icon in Google Chrome and many other browsers. In order to retain Google’s secure label and maintain customer confidence, eBay removed non-secure content and put item descriptions with non-secure content 1-click away. In the Autumn 2018 seller update, eBay announced that they will start blocking listings that contain non-secure (HTTP) content from late January 2019. But what is HTTPS? Why is it so much better than HTTP? And why do eBay care about it so much? What is HTTP?   HTTP stands for hypertext transfer protocol. This is the protocol over which data… Read more »

HTTPS

How to set up an eBay store

set up an eBay store

Thousands of e-commerce millionaires have been made on eBay, and it’s still the easiest place for anyone to start an e-commerce business. Most businesses selling on eBay choose to set up an eBay store. Advantages when you set up an eBay store Lower insertion fees Option to create good until cancelled listings Access to marketing and sales tools Monthly allocation of zero insertion fee listings Promotions Ability to use vacation mode Manage auto feedback Increase your branded space on eBay Parts compatibility for motor parts sellers Setting up an eBay store is very simple. First, you must choose what to sell. Then, you simply go to the eBay home page and click on the register link in the top left of… Read more »

How to start an Amazon store

Amazon is an e-commerce superpower, achieving sales revenue of $177.87 million in 2017, and a total of 562,382,292 products in stock as on Jan 10th, 2018. This post is going to show you exactly how to start an Amazon store, how to set up Amazon fulfillment (FBA) and give advice on what to sell on Amazon. Becoming an Amazon seller Fulfillment by Amazon Finding what to sell on Amazon Become an Amazon Seller If you want to start an Amazon store, your first step is to sign up as an Amazon seller. Signing up is a simple process. Just click one of the links below and follow the instructions on the screen. Become a seller on Amazon UK. Become a… Read more »

How to start an Amazon store

eBay Summer Seller Release 2018 – Product based shopping experience

eBay product based shopping experience

The eBay product based shopping experience was introduced earlier this year for a few selected products. It has been very successful, increasing sale speed and getting great feedback from customers. In the eBay summer release 2018 it has been announced that the product based shopping experience is expanding to include more product categories. What is the product based shopping experience? When a customer searches on eBay they are usually presented with a long list of results. It is then the customer’s job to refine this list using the filters provided. Product based search results show buyers a more clearly structured results page, grouping identical items together and making it easier for customers to compare individual listings. For items like an… Read more »

Time saving tools for e-commerce

Running a business alone or with a small team requires constantly juggling tasks. Prioritising the tasks that best use your talents is difficult when all the tasks you have on your plate are vital for keeping your business afloat, and time is at a premium. This is why automation is the savior of every successful e-commerce merchant. But with so many tools to choose from, just finding the right time-saving tools can take up a lot of time in itself. So we’ve done the research for you. We tested (and even made apps of our own!) and this is our list of easy online tools that any seller can register with today and instantly create more time. Focus Social media… Read more »

time saving e-commerce

How To Increase your Sales On Amazon

maximize sales on Amazon

Amazon has 175 million monthly visitors. So there’s plenty of room for every seller to carve a profitable niche for themselves on Amazon. Just listing items on Amazon will naturally get traffic to your listings. Amazon customers are savvy comparison shoppers though, and competition in this marketplace is fierce. So while it’s not too late to become one of Amazon’s big sellers, that doesn’t mean you can skimp on the marketing and optimization. Here are six simple ways to optimize your Amazon store and increase your sales on Amazon. 1. Make strategic purchases A great Amazon business starts with great products. But what makes a great product for Amazon? When browsing potential items, it’s important to always think strategically: If… Read more »

Amazon Store Design from Frooition

“If there’s one reason we have done better than any of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business.” – Jeff Bezos Amazon is a company grown from a relentless focus on innovation to aid the customer and improve their experience. Amazon store design is all about sellers taking ownership of that great experience, and creating their own customer loyalty from it. Selling on the Amazon marketplace, you need to be tuned in with Amazon’s customer obsession. Take advantage of any merchandising tools that come your way to enhance the customer experience for your brand.… Read more »

Amazon store design

How to leverage customer’s marketplace loyalty – and transfer it to your brand

transferring marketplace loyalty

Trust is the biggest obstacle to sales online. Customers only ever buy from businesses and sites they trust. Established marketplaces like eBay and Amazon have grown through their relentless focus on trust. If the item is available on the marketplace they are loyal to, customers will choose to buy there. Any retailer who is not selling on these large marketplaces is almost certainly losing sales to a competitor who is. Having a loyal customer base ready and waiting to buy is a huge advantage to selling on marketplaces. Trust built by a marketplace means loyalty to a marketplace though, and you need customers to be loyal to you as a seller. Trust and loyalty to a marketplace can be leveraged… Read more »

4 Common Mistakes that kill new e-commerce businesses.

Starting your first e-commerce business is a lot like becoming a parent for the first time; you can read all the books, but nothing ever quite prepares you for the reality of it. There’s so much to learn, and you need to learn fast! Because in the early days, without the security of an established customer base, there is not much room for error. But just because your e-commerce business is new doesn’t mean you need to make new to e-commerce mistakes. In this post, we will look at seven of the most common mistakes new e-commerce business owners make, so that you can avoid them. Wasting time with menial tasks If you’re just starting out in e-commerce, chances are… Read more »

Mistakes that kill new e-commerce businesses.