Getting started with SEO for BigCommerce

BigCommerce SEO

BigCommerce SEO Basics Your BigCommerce is your own unique e-commerce area of the internet. It is your responsibility as a merchant to market your site and get customers to visit. Search engine optimization (SEO) is only one part of that marketing mix, but most online shoppers start the buying process by using a search engine, so it’s an important one. If you have a well-optimized site, you’ll rank higher in search results and increase the chance of a potential shopper finding and shopping with you. SEO is important whether you’re just starting to sell online, or have been selling online for years. Optimizing your site should be a continuous process, as search engines are constantly remapping the internet to index… Read more »

Achieving economies of scale in e-commerce

The dream of anyone setting up their own online e-commerce business is that it will grow and grow and, to paraphrase Only Fools and Horses’ Del Boy, “One day we’ll be millionaires”. But growth has some other ‘cushdy’ advantages outside of riches – economies of scale. The idea is a simple one: the bigger you get, the lower the unit price per item you need becomes – be it raw materials, storage, packaging, shipping, premises, overheads and even technology. Suppliers like to shift large numbers of things, not individual ones and so as you grow so you can reap a small discount on unit price as you go. And over time, this can really start to add up. So, how… Read more »

economies of scale e-commerce

2017 Important Holiday Season Dates For E-Commerce

e-commerce holiday dates

During the five day period from Thanksgiving through Cyber Monday in 2016 consumers spent a total of $12.8 billion online in the U.S, according to Adobe Digital Insights. That represents a 15% increase over 2015. Nevertheless, that figure pales compared to the $17.8 billion spent online on China’s 2016 Singles Day on November 11th 2016. Non-traditional shopping dates, pioneered by e-commerce merchants, are increasingly dominating the holiday period for retail. What follows are day-by-day breakdowns of the major e-commerce holiday dates as well as emerging trends. Halloween – 31st October Halloween has been increasingly growing in financial importance year on year and even more so in the UK. In 2016, it was estimated to be worth £466m for the UK… Read more »

Seller Focus – Destination Treasures

Frooition has been creating custom eBay store design for longer than any other design company. We have watched eBay evolve as a platform, and learned so much along the way. This blog was created as a way to share that knowledge with sellers. But we learn just as much from sellers and their stories as they learn from us! Working with thousands of individual sellers from all over the globe, hearing their amazing business stories and helping them to meet their goals is really the biggest privilege for anyone working at Frooition. Being an entrepreneur is not easy. It takes a lot of work and determination, and the stories of our sellers never fail to inspire us. We are proud… Read more »

Promoting your e-commerce for the holidays

e-commerce

Summertime is drawing to a close and the holiday season is just around the corner – also known as the busiest quarter of the retailing year. Starting with Halloween at the end of October, and now incorporating some of the biggest dates in the retail calendar such as singles day and Black Friday, the holiday period is now more important to retail than ever before. This is a period of great opportunity, but also fierce competition. Here’s our advice on promoting your e-commerce store to ensure you get the most from this highly profitable time of year: Sell Everywhere Marketplaces are the central point of e-commerce. Many people now search eBay or Amazon for products before searching Google. A presence on key marketplaces… Read more »

Cassini eBay search engine guide

Cassini is eBay’s internal search engine. Rolled out in 2013, Cassini has been programmed to gather data regarding human search, engagement, and purchasing behavior. When a person visits eBay and searches for “running shoes” the eBay search engine tracks behavior including                           (but not limited to): What is your return policy What is your response time to customer questions Do you have complete product info Do you have quality pictures of your products What is your feedback quality score What are your shipping policies, prices, and delivery times Do you have valuable and accurate product descriptions What prices are you asking for products At what price point are… Read more »

cassini

Rare Wonder Woman Comics (Including Issue #1) To Be Sold On eBay.

Wonder Woman issue 1

Three of the oldest and most historically important Wonder Woman comic books —including issue No. 1- are being auctioned off on eBay. The comics being auctioned (separately) are Wonder Woman No. 1, Sensational Comics No. 1, and All Star Comics No. 8, all featuring some of the earliest representations of Wonder Woman. For this one of a kind, historic auction, Frooition designed a unique custom listing design. The listing design is inspired by the DC comic’s artwork and their iconic depiction of the progressive heroine. The copy of the first issue of Wonder Woman was originally sent to Harper’s Magazine. The magazine was filed away in a cabinet and forgotten, preserving it in pristine condition. The other two comics in the auction were bought from a collector. The comics,… Read more »

Why load speed is crucial to your e-commerce – and ten ways to improve it.

Two-thirds of people now own a smart phone. The average smart phone user checks their phone 40 times a day. As smart phone use spreads and the majority think of the internet as an everyday necessity, our expectation of instant access to information increases, and our patience levels drop. Load speed is only getting more important. Google evaluates your website landing pages to determine your website’s Quality Score and Ad Rank. If your landing page experience is slow, you get a lower Quality Score from Google. Which means your ads will likely rank lower in paid search results, and you’ll have a harder time climbing rank for organic search terms. Slower sites have to bid super high to compete with… Read more »

load speed

Essential e-commerce email campaigns

e-commerce

According to MailChimp, the average e-commerce email open rate is 16.75% and the average e-commerce email click rate is 2.32% as of February 2017. According to Campaign Monitor, email marketing generates 174% more conversions than social media does. Unsurprisingly, email use on mobile is growing rapidly. According to the Campaign Monitor report, 21% opened emails on mobile in 2012. In 2016, just four years later, that number grew to 68%. And email marketing is profitable. Campaign Monitor claims email marketing generated $44 ROI for every dollar spent in 2016, compared to $38 in 2015. On top of that, 320% more revenue is generated with automated emails vs. non-automated emails. 39% more automated journeys created in 2016 than in 2015. Email… Read more »

Managing multichannel eCommerce delivery – Expert guest post from Parcelhub

Retail is a multi channel business and shoppers now have more choice than ever in terms of goods and services than ever before. At present shoppers can buy your goods through your website, your store, perhaps your app, your mobile website, and a dizzying array of marketplaces, from the mighty Amazon and eBay through to niche ones such as Tophatter and OnBuy. This is changing how people shop, and how people actually want to get their hands on what they have bought. According to IMRG, total sales on mobile and tablets now account for 40% of UK e-retail sales – and figures from the IMRG Capgemini Index in 2014 also shows that 25% of e-retail sales are now reserve/buy online… Read more »

e-commerce delivery