BigCommerce Announces Make It Big Conference 2022

BigCommerce has announced that registration is now open for its Make It Big Conference 2022 online event. The two-day event, now in its 5th year, will be streamed online on September 13-14. The conference promises to deliver cutting-edge insight that will shape the future of eCommerce. Attendees are invited to explore the latest retail trends through a series of fireside chats, live podcasts, and Q&A sessions. Registration is free, and the event will also be available on-demand to view later for anyone who cannot make the live sessions. Featured Session Topics Over the two days, featured session topics will include panels, workshops, and interviews about: Cryptocurrency NFTs Web3 Metaverse Omnichannel Headless commerce B2B Reaching Gen Z Guest Speakers The conference… Read more »

Podcast: How eBay Saved My Business with Shaun O’Brien from Direct Plants

The third episode of The Frooition Podcast is now available to stream on Apple Podcasts, Spotify, Google Podcasts, YouTube, or wherever you get your podcasts.  In this episode, Frooition’s John W. Hayes speaks with Shaun O’Brien from Direct Plants about his 17-year journey on eBay and how, with Frooition’s support, the marketplace allowed him to grow the business from the ground up. 

Amazon Investigated Over Suspected Anti-Competitive Practices

The Competition and Markets Authority (CMA) is investigating Amazon to ascertain whether the company has a dominant position in the UK and whether it is abusing that position by giving an unfair advantage to its own retail business or sellers using its services when compared to other third-party sellers on the Amazon UK Marketplace. Does Amazon Offer Its Marketplace Sellers a Level Playing Field? According to a UK government press release, the investigation will focus on three main areas. These are: How Amazon collects and uses third-party seller data, including whether this gives Amazon an unfair advantage in relation to business decisions made by its retail arm. How Amazon sets criteria for allocation of suppliers to be the preferred/first choice… Read more »

On Your Bike: Cycle Sales on eBay

There has never been a better time to get on your bike. Whether you’ve been inspired by the Tour de France and want to take up cycling as a sport, hope to save some money on the daily commute, or just want to get more active, riding a bike has never been more popular. In 2021, it was estimated that 6.5 million people in the UK participated in cycling for sport, leisure, or transport. The popularity of cycling was boosted by reduced traffic levels during the Covid-19 lockdown and the ongoing investment in safe cycling infrastructure to encourage active travel. While the lockdown encouraged more people to start cycling, other aspects of the pandemic had a negative impact on the… Read more »

Why eBay is a Hot Destination This Summer for Pre-Loved Fashion Sellers

If you’re one of the five million people who tune into ITV2’s Love Island, you’ll already know the hottest trend this summer is pre-loved fashion from eBay. Since eBay announced its collaboration with TV’s biggest guilty pleasure, searches on the marketplace for pre-loved fashion have increased by a staggering 700%. Speaking to journalists about the dramatic increase in searches for pre-loved fashion, Jemma Tadd, Head of Fashion, eBay UK, said, “Searches for pre-loved are peaking and conversation around the fashion worn by the Islanders continues to grow. Through this partnership, we of course wanted to get people talking about pre-loved, but more importantly, we wanted to see people thinking and acting differently – and we’re delighted to see that change… Read more »

How To Leverage Video To Enhance and Promote Your eBay Listings

We talk a lot about how video can optimise your eBay listings here at Frooition. Video will not only improve your eBay listings health score in terms of visibility, but it also acts as an incredible conversion enhancer. This is a fact supported by many of our clients who tell us they have seen a 15 to 30% uplift in conversions when adding video to their eBay listings. Video Has Changed Video used to be expensive and difficult to produce. This fact meant that video was somewhat out of reach of most small business sellers on a platform like eBay. However, as with so many other things in our lives, the smartphone changed everything. Everyone now carries all equipment to… Read more »

eBay Video

The eBay Business Roadshow: Next Stop Norwich

Norwich eBay Roadshow

The eBay Business Roadshow continues its UK tour with a stop in Norwich on Friday, July 1, 2022. The event will be hosted at The Assembly House, Theatre Street. Norwich, NR2 1RQ with registration opening at 9.30 am. Throughout the full-day event, eBay’s leadership team will be joined on stage by representatives from Small Business Britain and local Chambers of Commerce, where they will be sharing the latest in eBay and small business best practices. They will also be showcasing local success stories. Attendees at the event will also be invited to apply for a share of £1 million in grants and support packages from eBay. Meet Frooition As with previous events in Manchester, Newcastle, and Glasgow, Frooition will be in… Read more »

eBay Listing Optimisation as a Customer Services Tool

Good customer service on eBay starts the moment a buyer searches for your products. Every subsequent touchpoint with that buyer represents an opportunity to win their business or lose out to a competitor.  The good news is, optimised customer service doesn’t have to mean spending more time in conversation with your customers. It simply means ensuring your listings are fully optimised for the conversion from that very first click. Why is Customer Services so Important in 2022? A recent survey conducted by the delivery experience platform Sorted has suggested that shoppers are spending less money online and asking for better service. The survey, which polled 2,000 shoppers in the UK and US, found that 82% of respondents stated that concerns… Read more »

eBay-Optimisation

How Can eBay’s Global Shipping Programme Reduce the Pain of Selling to Europe?

Six years after the UK voted to leave the EU, the transition is still causing significant problems for many eBay sellers hoping to sell their products in Europe. While it is unlikely that selling into Europe will ever be as easy as before Brexit, there are solutions that aim to create a smoother experience for buyers and sellers. These solutions include eBay’s Global Shipping Programme. What is eBay’s Global Shipping Programme? eBay’s Global Shipping Programme takes care of all the costs, paperwork, and logistics associated with selling into Europe (and beyond) from the United Kingdom. Sellers in the programme simply list their products as usual. eBay then automatically adds global shipping fees and import duties to listings and manages these… Read more »

Selling to Germany? Are You Compliant With The German Packaging Act?

eBay has reminded its sellers that they must comply with the new German Packaging Act (VerpackG) from July 1, 2022, if they wish to continue selling into the German market. This is the latest update relating to new environmental laws coming into effect worldwide and follows hot on the heels of the marketplace’s recent ban on selling single-use plastic straws, cutlery, and food and beverage containers to comply with Scottish regulations. The German Packaging Act (VerpackG) The Packaging Act was enacted on January 1, 2019, in an effort to dramatically increase the recycling rates for waste packaging materials created by online retailers. From July 1, 2022, eBay is legally obliged to ensure that its sellers are compliant with the act’s… Read more »