5 Lessons Every E-Commerce Merchant Can Learn From Amazon

Lesson 1:  Social Proof Sells Over half of people in the U.S now search for a product on Amazon before they use a search engine like Google. One of the main reasons for this is the massive success of Amazon’s on page product reviews and customer questions and answers. Clearly displaying product reviews can answer customer questions and overcome buyer hesitation, significantly improving the conversion rate of a product page. Knowing how precious customer reviews are, Amazon leverages post purchase emails to make sure they get reviews from as many customers as possible. This is something that can also work for other online retailers, building social proof for products and boosting sales. Lesson 2: Own Your Mistakes When Amazon removed… Read more »

Creating Successful Cart Abandonment Strategy

Statistics show that, while numbers can vary between industries, the overall rate of cart abandonment is 73.9%. Reasons for abandonment vary, with distraction, confusion, security, mobile accessibility, and delivery costs being the most common. As many as 75% of people who abandon carts, do so intending to return and complete their purchase later. Both BigCommerce and Shopify stores feature cart recovery functionality. Developing a cart abandonment strategy to use with these tools will help you to save those otherwise lost sales. Stage your mails Most large online retailers will send you an email within an hour of you abandoning a cart. Many customers will abandon just because other things distract them at the time, but will return if reminded. Customers… Read more »

cart abandonment strategy

Why every marketplace seller should have their own e-commerce store.

“Don’t put all your eggs in one basket.” Age old advice we all recognise. But the internet gives so many options for merchants, that deciding exactly where to sell can be overwhelming. Major market places can bring huge exposure to your products, but even businesses that are dominating marketplaces need to establish their own domain online. Here are the reasons why; Control When you sign up to sell on a marketplace, you agree to abide by the rules of the platform. These rules can change at any time, and sellers must adjust to keep selling on that marketplace. When you have your own ecommerce site, you set your own rules. Your contact details can be clearly shown, and with BigCommerce… Read more »

Hidden Active Content

Active content is a broad term which covers any type of non standard text that can be included in item descriptions to provide additional functionality. Examples of active content include Javascript, Flash, plug-ins and form actions which can be used to create features such as cross-promotion modules or video players. Fron June 2017, eBay will limit the use of active content in all new listings across all devices, and it will not appear by default. Later in 2017, eBay plan to remove or block listings with active content. Ebay are encouraging sellers to check if their listings contain active contentby following this check list. They are also sending out emails alerting people to listings which contain active content. Some sellers… Read more »

Preventing Cart Abandonment

cart abandonment

Cart abandonment is when a customer comes to your e-commerce store, puts items into their basket, but never actually makes the payment and completes the sale. So close, yet so far. It’s an incredibly common scenario, and a constant source of frustration for retailers. Statistics show that, while numbers can vary between industries, the typical shopping cart abandonment rate for online retailers varies between 60% and 80%, with an average of 68%. By taking time to establish why people who are interested enough in a product to put it into the cart do not then complete the sale, we can create steps to adjust our e-commerce and see more of those baskets converted into sales. Here are the key areas… Read more »

Handling Complaints Via Social Media

Social media It allows us to reach out to customers all over the world and interact with them in a way never possible previously. For many small businesses, this ability to speak as an industry authority to such a wide audience via social media, to showcase products and build customer loyalty is invaluable. But nothing is always plain sailing. It is inevitable that as the number of satisfied customers increases, so will the number of unsatisfied customers. For many of these unsatisfied customers, social media is the place where they choose to vent. Speak as a human Nothing escalates an angry complaint like corporate blurb or a hollow cut and paste reply. At best it seems dismissive, at worst, passive… Read more »

Handling complaints via social media

BigCommerce VS Shopify

BigCommerce VS Shopify

BigCommerce vs Shopify is a battle of the features between two of the most popular e-commerce platforms. To help guide you towards which solution may be best for you, we have made a brief comparison of the key features of both Shopify and Bigcommerce’s standard packages. Design Design is massively important to e-commerce conversion rates. Both Shopify and BigCommerce give scope for designers and developers to create store fronts and product pages that look attractive and encourage curiosity and desire. Frooition designers can create your perfect store appearance and experience on either platform. When we look at BigCommerce vs Shopify we see that both platforms have a whole host of great features, and which one you decide to go for… Read more »

10 ways to increase your e-commerce conversion rate

Conversion rate is the rate that visitors are turning into buyers. Probably the single most important statistic for any ecommerce business. Here are ten key ways to increase the chances of a visitors to your site turning into  customers- 1. Structure – does the website have an easily understood navigation structure? Test this by asking people who are not familiar with your website to find products and see if they always head to the right place every time. Ask them about your delivery or returns. They should be able to tell you this basic information easily, without foraging around. 2. Mobile – Thinking about mobile users is an important part of this as any user who can’t access the site… Read more »

conversion rate

Why building a mailing list should be your top marketing priority

email marketing

Whether it’s social media, SEO or content marketing, you’ve got a lot of options when it comes to marketing your business online. But when it comes time to have a sales conversation and drive conversions, there’s one channel that continues to outperform the rest: the good old-fashioned email. According to the Direct Marketing Association, email marketing campaigns have an average ROI of $40 per $1 spent. That is a 4,000 percent return on investment. Compare that to the strategy with next highest ROI, search engine optimization, at $22.24 per dollar and you can see how effective email marketing is. If you want to grow your business, you absolutely MUST make building your email list your top marketing priority. It needs… Read more »

7 Questions to ask your eBay designer about active content compliant design.

It is the role of a designer to create something useful and beautiful, within the constraints of the medium they are working with. No matter how wonderful a four colour advert may be, it would be a poor design for a black and white newspaper. Changes to eBay’s active content policy have meant that eBay designers have had to re adjust the specifications they work to. Ebay’s new active content policy does not restrict design. The new policy acts as a guideline to ensure that all design on the eBay platform is high quality, fast loading, mobile compatible and secure. There is no need for sellers to sacrifice any of the design features which help them to brand and personalise… Read more »

eBay active content compliant design