eBay has announced via an email to its business sellers that it is making changes to its Promoted Listings program. The changes reflect how eBay defines a click, reports sales, and charges for your Promoted Listings campaigns. What’s Changing? eBay’s email highlighted the following changes: As we continue working to help make your ads more engaging and helpful for buyers, we will be expanding our definition of a click for Standard and Advanced ads to include interactions with new features and functionality of your ads. In addition to when a buyer clicks through to your listing page, we will now include when a buyer clicks on the heart icon to add an item to their watchlist from a Promoted Listing.… Read more »

eBay Germany has announced that selling on the online marketplace will be free of charge for private sellers as of March 1, 2023. The following announcement (translated by Google) appeared on the online marketplace’s community board: Dear sellers, Selling items on eBay.de will be free for private sellers from March 1, 2023. Private sellers then pay neither a listing fee nor a sales commission when they sell on eBay.de. The change also applies to offers that were already posted on eBay before March 1, 2023, and have not yet been sold. Why are we doing this? We know that fees have been the biggest hurdle for private sellers to sell on eBay. The change in fees not only means an… Read more »

When it comes to eBay optimisation, many online retailers will do well to remember the old English proverb – A penny saved is a penny earned. eBay optimisation isn’t just about creating opportunities to maximise your sales. Your optimisation strategy also has the potential to look after multiple areas of your business that protect and enhance your bottom line. The good news is when you optimise your eBay product listings; you also take care of many of those other eCommerce problems that cost your business money. This includes time spent on resolving customer care issues and the absolute nightmare of dealing with returns. Customers and search engines aren’t so different A good eBay optimisation strategy works on so many levels.… Read more »

eBay has announced that it has acquired 3PM Shield, a provider of advanced AI-based marketplace compliance solutions, to enhance the online marketplace’s monitoring solutions which prevent the sale of counterfeit items, unsafe products, and illegal goods. The announcement is part of eBay’s ongoing commitment to providing sellers and buyers with a safe and trusted platform enabled by technology. The 3PM Shield acquisition enhances eBay’s ability to address suspicious or harmful seller behaviour and the sale of potentially problematic items. A Trusted Sales Environment Speaking to journalists about the acquisition, Zhi Zhou, Chief Risk Officer at eBay, said, “It is a top priority to help ensure that eBay remains a safe and trusted environment for our global community of sellers and… Read more »