The Art of Focusing

Have you ever had so much on that it can feel almost impossible to concentrate? Or have you ever felt as though you haven’t actually accomplished anything after a long day at work? We’ve all had days like this and yet did you know it’s typically our ability to ‘focus’ where the problem lies? “Focussing is our ability to centre our activities on a set interest.” Today’s technology leaves us surrounded by a constant stream of distractions that fight for our attention and interest. A recent study by USA today found that 60% of work distractions come from emails, social networks and mobile phones while the other 40% came from more traditional distractions such as phone calls or conversations with… Read more »

Are you going to Catalyst EU?

 Are you going to Catalyst EU? We’re at Catalyst EU, a leading e-commerce event which covers the latest tips, tricks and trends in the ever-evolving ecommerce market place on the 3rd and 4th of June in London. Catalyst Europe – Park Plaza Westminster Bridge, London, UK, | June 3rd – June 4th 2013. Benefits of attending Catalyst EU: Increase your personal network. Meet like minded entrepreneurs and eBay business owners. Discover the do’s and don’ts of business. Share and learn from different business experiences both good and bad. Exclusive event offers. Meet industry partners for exclusive offers and service promotions. Learn from the best. Learn from some of the industry’s biggest minds and thought leaders in dedicated workshops. Enjoy the… Read more »

FREE eBay Bulk Revision Tool for eBay Motors Parts Compatibility

eBay are updating their Master Vehicle List to further enhance your buying and selling experience on eBay.com motors (US). There are lots of exciting changes to eBay motors; perhaps the best to note is the new introduction of boats to eBay Parts Compatibility. The problem… In order to benefit from this update US sellers will need to revise and update their Motor Part listings with the correct parts and compatibility information. This causes a particular problem for boat part sellers who have 100’s and in some cases 1000’s of listings to revise; costing a considerable amount of time and money. The solution! Frooition, the world’s only eBay Certified Provider that specialises in design have updated their powerful eBay bulk revision… Read more »

Are you going to PeSA 2013?

Are you going to PeSA 2013? We’re at PeSA 2013, the number one eBay and ecommerce exhibition in Australia, are you attending? PeSA 2013 draws together some of the industry’s biggest minds and thought leaders to share their knowledge and expertise to help you meet the challenges of today’s market. Benefits of attending PeSA 2013: Increase your personal network. Meet like minded entrepreneurs and eBay business owners. Discover the do’s and don’ts of business. Share and learn from different business experiences both good and bad. Exclusive event offers Meet industry partners for exclusive offers and service promotions. Learn from the best Learn from some of the industry’s biggest minds and thought leaders in dedicated workshops. Enjoy the opportunity Enjoy the… Read more »

Conferences, a memorable experience

Conferences, a memorable experience Of all the marketing channels available to you conferences are one of the most effective and memorable. As we discovered in part 2 of effective traditional marketing, the more senses you can engage the more memorable the experience becomes; conferences allow businesses to engage all 5 prospect senses and create opportunities for meaningful conversation. Whether attending or exhibiting at a conference, consider the following: Sight – “the desire of the eyes” Sight can overpower the strongest of hearts; ensure every aspect of your business is desirable to the eyes of your prospects. This starts from the way in which you dress at a conference to the way in which you present your product or service on… Read more »

Effective Traditional Marketing

Effective Traditional Marketing As we discovered last week, you should strive to stimulate as many of your prospect senses as possible in order to become memorable and acquire mindshare. “Traditional marketing often engages two or more senses and gives rise to meaningful immediate interaction” Traditional marketing has a place in the marketing plan of today, however, the real questions to ask are, what marketing options are available to you? And, which are going to be most effective? The answer, it depends… If money was no object, the answer would be easy; you’d choose all of them! Sadly, the reality of marketing is that it does cost, and even if you have a larger budget you might still struggle to acquire… Read more »

Traditional marketing has a place

Traditional marketing has a place With social networks and mobilisation taking the marketing world by storm many businesses ask whether the more traditional marketing channels are still worth the time, the short answer? Yes. “The human body has five main senses of engagement, sight, hearing, smell, taste and touch. The more of these senses that are stimulated the more memorable and meaningful the experience becomes, and all businesses want to become memorable.” – Chris Reeves In today’s market businesses strive to stimulate as many of these senses as they can to gain maximum mind share and become memorable, yet the latest ‘buzz’ technology (social media, mobile) only engages a few of our core senses (sight and sound) meaning the experiences… Read more »

eBay.com Seller Release 13.1:: Global Shipping Program

EBay want to make it easier to connect sellers with buyers and they don’t want a little thing like an ocean  to stand in the way! That is why they have introduced the fantastic Global Shipping Program. The global shipping program allows sellers to reach international buyers without the worry of customs, insurance and all the typical paperwork involved with international selling. All the seller needs to do is simply ship the parcel to eBay’s local shipping center and eBay handle the rest. Seller Release 13.1 sees the Global shipping program opened up to more sellers as an optional service that will open many sellers up to millions more buyers! Key Features: Sellers can ship to a local center and… Read more »

eBay.com Seller Release 13.1:: eBay Category Re-classification

In efforts to make eBay easier and more intuitive to buyers eBay are reducing the number of categories available, this will create a simpler buying experience and bring eBay more in-line with traditional eCommerce. To help connect buyers with seller’s products eBay are also increasing the number of categories that support item specifics, this provides an easier browsing experience. Key Features: The number of core eBay categories is being reduced More categories will support item specifics Categories will be more aligned across eBay domains Use the Frooition category feature finder tool to see which categories support which features: http://faq.frooition.com/ebay_categories.php The Frooition software supports the category reclassification and item specifics Don’t forget Frooition have a FREE eBay Category Feature Finder tool… Read more »

eBay.com Seller Release 13.1:: Introduction of Same Day Handling

This Feature applies to eBay.com & eBay.co.uk. EBay are introducing an option to offer same day handling times for sellers that can provide this level of service. Currently sellers may be able to provide same day handling but have to state a minimum of 1 day handling to buyers, this means the buyer receives great customer service but the seller cannot shout about a feature that will put them ahead of the competition. The same day handling time will allow sellers to set a 0 day handling time but also set a cut off time; so any items sold before 3pm will be eligible for same day dispatch, after 3pm it will be next day dispatch. Key Features: EBay will… Read more »