How to start your marketing

How to start your marketing

“Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably” – Chartered Institute of Marketing. At first glance marketing can appear to be a complicated and disheartening subject, but marketing only has to be as complicated as you make it, sure, there are marketing elements which do require specialised experts but […]

Customer Focus Ratio – Make it Personal

Customer Focus Ratio – Make it Personal

Customer Focus Ratio “A young lady arrives home from a date as to which point her flat mate asks, how was it? She replies, he was an opera singer, it was all ‘mememememeeee’…”  If you’re focussing too much on yourself and not enough on your customers, you’re missing sales. Customer Focus Ratio is the ratio […]

PeSA 2013 – One exciting event!

PeSA 2013 – One exciting event!

PeSA 2013 – One exciting event! PeSA is one of the leading eBay and ecommerce exhibitions in Australia, and what an exciting event it was! We had a fantastic time at PeSA 2013 from helping business owners understand how they can grow their businesses with powerful ebay and ecommerce design to drawing the PeSA 2013 […]

The Art of Focusing

The Art of Focusing

Have you ever had so much on that it can feel almost impossible to concentrate? Or have you ever felt as though you haven’t actually accomplished anything after a long day at work? We’ve all had days like this and yet did you know it’s typically our ability to ‘focus’ where the problem lies? “Focussing […]

Are you going to Catalyst EU?

Are you going to Catalyst EU?

 Are you going to Catalyst EU? We’re at Catalyst EU, a leading e-commerce event which covers the latest tips, tricks and trends in the ever-evolving ecommerce market place on the 3rd and 4th of June in London. Catalyst Europe – Park Plaza Westminster Bridge, London, UK, | June 3rd – June 4th 2013. Benefits of […]

Are you going to PeSA 2013?

Are you going to PeSA 2013?

Are you going to PeSA 2013? We’re at PeSA 2013, the number one eBay and ecommerce exhibition in Australia, are you attending? PeSA 2013 draws together some of the industry’s biggest minds and thought leaders to share their knowledge and expertise to help you meet the challenges of today’s market. Benefits of attending PeSA 2013: […]

Conferences, a memorable experience

Conferences, a memorable experience

Conferences, a memorable experience Of all the marketing channels available to you conferences are one of the most effective and memorable. As we discovered in part 2 of effective traditional marketing, the more senses you can engage the more memorable the experience becomes; conferences allow businesses to engage all 5 prospect senses and create opportunities […]