9 Business logo design elements you should include

Business Logo Design

When thinking about business logo design, it is important to remember your logo is the face of your brand. It is often the first thing people see when reading your website, leaflet, business card or van. It is critical to get it right, and when done correctly it immediately creates assertions in the viewer’s mind, think green fields and crops you think of a natural, organic, friendly company. Get it wrong and you look like an amateur business that isn’t the best in the market. There are a number of considerations that you can think about when starting your business logo design, we have outlined what we think about when we are working with a client to produce their business… Read more »

How to Use Social Selling to Reach More Customers for your Shopify store

Social media is no longer just a place to connect with old friends and share pictures of our dinners. It has become a vital platform for brands to learn about their audiences and engage with them. Advertising and customer care  sit side by side, helping existing customers and reaching more relevant potential audience members. As a result, social selling is a massive source of conversions for many brands. In this article, we will discuss 4 effective social selling tips that will help your Shopify store reach more customers. Remember to keep Social Selling social If you want to listen to and have discussions with your customers, then you should be on social media. If you don’t want to hear from customers, then social… Read more »

social selling

E-Commerce Resolutions 2019

e-commerce resolutions 2019

It’s the start of a fresh new year! Time to reflect on the year just gone and plan for the successes of the coming months. You probably have a whole host of personal resolutions revolving around health, fitness, relationships, and self-fulfilment, but let’s take a moment to focus on what you could do to improve your business. Even if you’ve already made personal resolutions, it’s not too late to make some resolutions for your e-commerce business. Below are five easy e-commerce resolutions for 2019 that could change your business and your life:   1. Get competitive with delivery   Amazon are far more impressive as a distribution company than as a retailer, yet they are dominating retail. If their massive… Read more »

Everything Online Brands Should Know About Amazon Prime

Amazon Prime has truly revolutionized the concept and expectation of shipping. Years ago “fast shipping” would have been considered a week or so. Now, thanks to Amazon Prime, consumers expect fast shipping to take just a couple of days. If consumers don’t see fast, free, or low-cost shipping, many of them will actually drop the items that they have in their cart. One report by a shipping and fulfilment software platform provider states that 54% of shoppers abandon their cart due to shipping, and 39% due to no free shipping options. Those numbers may be alarming to retailers that can’t afford to offer good shipping options. Before you start freaking out, remember—you can always offer free 2-day shipping with the… Read more »

Amazon Prime Delivery

What to sell on eBay in 2019

what to sell on eBay

The year is not quite over yet, but eBay expects net revenue between $2.85 billion and $2.89 billion for 2018. Whatever you want to sell on eBay, customers are there. And with eBay’s average visit duration being 50% longer than on Amazon, eBay is the perfect place to cross sell to browsers and increase your average sale value. Competition is fierce, trends change fast, and popular items can quickly fall out of fashion. Having the right stock to sell on eBay is vital to your success as a seller, so we want to give you some tips and processes that we find useful to help you decide on the right things for you to sell on eBay.   Decide who to… Read more »

Advice For Contacting Dropshipping Suppliers On Ali Express

So you’ve decided you’re interested in dropshipping. You’ve done your research, you’re aware of the pitfalls, and you’ve chosen a product niche. Now all you need is to find a supplier. Manufacturers are able to offer you the cheapest price on goods, leaving you greater profit margins. For this reason, when looking for a dropshipping supplier, you should try to work with a manufacturer, if possible.  Unfortunately, manufacturers tend to be some of the least marketing savvy people in e-commerce, and so more difficult to find through search. Most of the suppliers who rank well in search or advertise well are in fact middle men. Most manufacturers will be on Ali Express though. That’s why Ali express is the first… Read more »

contacting dropshipping suppliers on Ali Express

Mistakes To Avoid When You Start Dropshipping

1 – Check Shipping Times BEFORE Choosing Which Countries to Sell To. A lot of beginners see that the seller on Ali Express ships worldwide, and so list the item with worldwide shipping without further thought. This is a huge mistake. Why?  Because the Ali Express supplier is dealing with businesses, not consumers. They can send items to any country, but it may take 20-40 days for an item to arrive. For businesses buying in bulk and making considerable savings, waiting may be an option, but for your customers, it is not. We strongly recommend as a beginner focusing on countries with shorter shipping times of 2-3 weeks, as this will cause less customer support issues.   2 – Make Shipping… Read more »

5 Easy SEO Essentials For Your E-Commerce Site

Search Engine Optimisation (SEO) is one of those things that can often be overlooked during the exhausting process of designing and building a new e-commerce website. It’s completely understandable as it’s challenging enough to create something that looks good and does everything it should – from showcasing your products to checkout and payment. As this is all part of the user experience they are (with good reason) prioritised with time and resource. SEO practices on the other hand (if done well) usually go unnoticed by the user and because of it, can often be dismissed when building a site. This is always to the detriment of the business, because SEO can deliver fantastic return on investment. The good news is… Read more »

SEO

Strategic Discounting For E-Commerce

strategic discounting e-commerce

We are moving into the busiest season of the retail year. Previously known as the holiday season, the period between November and New year is now referred to in retail as discounting season. Customers are bombarded with Black Friday deals and 24-hour flash sales. They’re spoilt for choice and expect an incentive to buy. Many brands feel pushed into offering big discounts at this highly competitive time of year. That’s unavoidable. But relying on discounting long term only creates a race to the bottom in pricing. It costs 5x less to retain customers than acquire new ones. Discounts attract new traffic to your website and will create a spike in one-time e-commerce sales. But constant discounts are not a viable… Read more »

eBay Auto Apply

Automation has to be the number one way to save time in e-commerce. Frooition have built eBay listing software that makes listing with professional design easy, but for sellers who want to streamline their listing process and save as much time as possible, Frooition has created eBay Auto Apply. For professional sellers trading on eBay, custom listing design is important. Adding design to listings places your brand front and centre and gives your listings extra professional features like cross promotion, keeping customers in your listings for longer and increasing your sales. Taking extra minutes to apply the design on each listing can be difficult when time is short though. Frooition’s Auto Apply allows you to list items from any device, automatically applying design… Read more »

eBay Auto Apply