Pre Made Theme Templates or Custom Design? – Choosing What’s Right For Your Brand.

E-commerce is more accessible than ever. Anyone with a smartphone can now market and operate a successful brand online using theme templates. Drop shipping eliminates the investment needed for stock, and easy e-commerce hosting sites like Shopify and BigCommerce offer a free trial of a site that can be set up in sixty seconds. Pre-made theme templates can be downloaded and applied to these sites in minutes. So why would you use a design agency? Well, as surprising as this may be considering the source, not everyone should. A well-built template is the best solution for many sellers. Knowing the right solution for your business is the most important thing. Here are the points we advise you consider when deciding between… Read more »

Shipping Advice For E-Commerce Beginners – Guest Post

Setting up an e-commerce business can be a very exciting prospect. Once you set up your website and are ready to take orders, you need to master one crucial aspect of the business — shipping. Shipping isn’t just transporting the product from the warehouse to the customer. You need to learn how to pack orders and monitor expenses as well. Here are a few shipping tips that every e-commerce entrepreneur must know; Understand how to charge Three common ways of billing include: Free shipping: This reduces shipping cart abandonment and helps in differentiating your brand from the competitors. You have to remember that the shipping is free for the customer, not for you. As an e-commerce company, you have to pay… Read more »

floor scales

ShipStation – New Frooition Partner

Successful e-commerce relies on giving customers good experiences both online and offline. Quality design creates great customer experiences online, great delivery and products secure a great customer experience offline. Your product and website may be gold standard, but if delivery is expensive or slow, customers will go elsewhere. One of the biggest advantages that big high street retailers have in e-commerce is their volume of sales giving them access to lower postage costs. ShipStation levels the playing field, giving small businesses access to the same low shipping costs as big high street retailers. Benefit from discounted drop-off rates with all major couriers – no courier contracts or accounts needed. Businesses can save up to 78% on their delivery costs by… Read more »

Halloween E-Commerce Preparation

Trick or treat, costumes, jack o’ lanterns; Halloween is a fun and exciting time of year. Extra exciting for e-commerce entrepreneurs because Halloween is the start of the holiday sales period. A well thought out Halloween marketing campaign can make for a great start to what’s the busiest period of any retailer’s year. Here are 5 preperation points for growing sales this Halloween. Give Gifts The holiday season is discount season. Discounts can get so commonplace that people are no longer motivated by discount offers. They start to feel like they can find discounts on any store during the holidays. Sometimes gifting an extra product or sample is more of an incentive to buy. A tangible gift, something free that… Read more »

Halloween e-commerce preparation

Building Trust Without Customer Reviews

Building trust without customer reviews

The opinions we find most compelling are always our own. This is true for you, and it’s true for your customers. It’s far easier to give people the information they need to reach their own opinions than it is to convince them to agree with your opinions. High performing e-commerce sites give customers the information they need to make confident buying decisions. In e-commerce, sharing customer reviews is one of the most effective ways to offer information. Retail giant Amazon is probably the best example of the power of customer reviews, and the success that can come from leveraging them well. But customer feedback is not the only way to win buyer confidence. There are several ways you can establish… Read more »

How to win the eBay buy box

What is the eBay buy box? The eBay buy box is part of the new product focused shopping experience on eBay. Not all products are included, but for ones that are, searches will lead to a grouped listing product landing page with a clear overview of buying options. Ebay’s algorithm assesses offers, and the best will be on the front of the product page with “buy now” button. How does the eBay buy box work? The item in the buy box is not random. Ebay has not published steps for sellers wishing to win the buy box, and like eBay’s secret ranking algorithm, the workings of eBay’s buy box algorithm remain a secret sauce. What we do know, is that… Read more »

How to win the eBay buy box

Black Friday e-commerce marketing plan 2018

Black Friday e-commerce marketing plan

This year, Black Friday (November 23, 2018) will kick off a shopping season that will create 30% of total sales revenue for the year. Over a hundred million of us will abandon the comfort of the sofa to drag ourselves out into the cold and brave shopping in the Black Friday sales. Almost one-quarter of all Black Friday retail shoppers are willing to camp out in anticipation of Black Friday, and even more will shop online. Last year Thanksgiving and Black Friday shopping increased to $7.9 billion – a 17.9% increase on the previous year! Mobile spending alone totals over $1 billion in sales on Black Friday. With spending increasing year on year, Black Friday through to Cyber Monday looks… Read more »

Is listing design still relevant with the product based shopping experience?

If you are not yet familiar with eBay’s product-focused shopping experience, it’s when you search for an item on eBay, and rather than seeing a long list of all the individual listings for that particular item, you see an item landing page like the one below, showing a simplified overview of buying options. Only a limited number of categories are currently included in the eBay product based shopping experience, but the list of included categories is expanding. The product-focused shopping experience makes shopping easier and quicker. The buy box enables customers to click to buy the featured offer without going into a listing. This is great news for sellers who get the buy box, but even for the seller lucky… Read more »

eBay app center closing

eBay app center closing

Ebay has announced that they will be closing the eBay app center for ebay.com (US) sellers at the end of September 2018. The good news is Frooition already have an eBay certified solution in place for our apps customers. Froo Apps customers can move their subscriptions over to the eBay certified Froo apps center in seconds – without any break in service. Moving is easy. All you need to do is input your email address, create a password and enter your eBay ID. Click here to move your subscription now. Will I see any difference? The only real difference will be how you access your apps. The eBay Applications tab will be removed soon, so rather than clicking that tab, you… Read more »

Promotions to encourage early Christmas shopping

We may not be ready for carols and mince pies just yet, but lots of people are already thinking about Christmas shopping. According to Yes mail Interactive, 38.1% of people start their Christmas shopping before November. This jumps up to 69.8% of people starting their Christmas shopping before the 1st December. The majority of these early shoppers are women. Early shoppers say that they are motivated to start preparation early because they want to avoid the Christmas rush in stores, and because spreading purchases over months lessens the financial impact of the holiday season. In reality, customers who start shopping early often end up spending more, buying double when they fall victim to holiday impulse spending, or upgrading household and… Read more »