The Importance of Seasonal Changes for your Online Store

Online store buying trends change dramatically with the seasons (and even with the weather). As we head into summer we see buying habits changing, people begin purchasing outdoor sports gear, holiday equipment, spending time and money on home improvements as well as buying their summer wardrobe. You will notice stores on the high street changing their window displays from spring colours (greens and blues) to summer warm colours (reds & oranges). Imagery changes to people enjoying the sun, laughing on the beach wearing sunglasses and having fun. These changes are all in an effort to evoke feelings associated with warmth and good times and to remind you that you need to buy their products to achieve these feelings. Just like… Read more »

eBay Out of Stock Control for Good ‘Til Cancelled Listings

UPDATE: eBay now support this directly in eBay Site Preferences. See: http://pages.ebay.com/help/sell/multiple.html#outofstock for more details We are pleased to announce that the Frooition listing tool now supports the new eBay Out Of Stock Control feature. Historically GTC (Good ’til cancelled) items were removed from eBay when their quantity reached zero, resulting in sellers having to create new items once they had restocked. By using the eBay Out of Stock Control functionality sellers can keep their GTC items alive, even when the quantity reaches zero.  Items that have no quantity, which are therefore unavailable for purchase, are removed from the eBay search results but continue to keep their listing page to advertise themselves to buyers.   This feature is useful when sellers are… Read more »

Happy Easter from Frooition and Froo Apps

Easter is fast approaching; stores have been stocked with eggs since Christmas and sellers are pushing Easter and spring related products. Popular Easter based products include: Chocolate melting equipment Cake & baking supplies Craft supplies Cards Easter eggs and sweets If you are selling Easter related products why not try using a Froo template theme. There are 80 Easter themes to choose from and hundreds more universal templates available. Template Themes has a 30 day free trial and then £2.50 ($4.85US) per month thereafter. Examples include: Find out more about Template Themes

eBay Annoucements: Changes to revisions policy for Fixed Price

eBay.com have today announced that sellers can make certain revisions to fixed price listings even if they have a sale or pending Best Offer. Sellers can now revise: Title Category (primary and secondary) Best Offer status Pictures For items that have made a sale or have a pending best offer. Find out more: http://announcements.ebay.com/2014/04/sellers-updates-to-fixed-price-listings-offer-additional-flexibility/

New Frooition Rakuten Store Design Service

Today, we are proud to announce a new line of design services for Rakuten Marketplaces. We have developed new store design services for Buy.com (US) and Play.com (UK). About the design services: We create a great looking designs based on 1 or 2 column layouts. Your design can be branded as a standalone store or as part of a multi-channel package, meaning you have consistent design on your eBay store, eCommerce store and Rakuten store. Add additional modules to your store for extra functionality and navigation: Shop by brand (includes 6 brand logos) Imaged based category boxes (includes 6) Custom product group page (category landing page) Custom page links Static Deal of the day/week/month box Special offer box A design… Read more »

ChannelAdvisor Catalyst 2014 – 25% discount code

Frooition are proud to be sponsoring and attending the ChannelAdvisor EU Catalyst on the 10th April 2014. As a sponsor the folks at ChannelAdvisor have given us an exclusive 25% off code to entry to the event to share with our clients and followers. Get 25% off ChannelAdvisor Catalyst 2014: Visit http://www.channeladvisor.com/catalyst2014/#UK/Registration and register online. At the checkout enter the Discount Code:25FRO2014  ChannelAdvisor Catalyst EU 2014 Speakers: Catalyst will be hosting keynotes and speeches from: Jo Malone, Founder of the Jo Malone fragrance and cosmetics company Suzanne Miglucci, CMO, ChannelAdvisor Chris Poad, Director of seller services, Amazon Peter Muhlmann, CEO, Trustpilot James Hardy, EMEA Director, Alibaba Murray Lambell, Director cross border trade, eBay Europe Link Walls, VP product management, ChannelAdvisor… Read more »

Frooition will be at CA Catalyst 2014 – London Metropole 10th April

Frooition are attending ChannelAdvisor Catalyst London 10th April. Frooition are supporting the annual Channel Advisor catalyst event at the Hilton London Metropole on the 10th of April 2014. If you are attending stop by at the Frooition stand and say Hi! We will be showcasing our latest designs as well as displaying our newest services and offers. Don’t miss this exclusive opportunity to network and discuss current trends and best practices with leading online executives, analysts, solution providers, top online retailers and other thought leaders If you have not yet registered to attend the event you can register here.   Don’t forget to enter the discount code: 25FRO2014 to receive 25% off the registration fee! Register for Catalyst 2014

Easter Template Themes

Easter is fast approaching and the shops are filling up with chocolate eggs and fluffy bunnies, now is the time to get your Easter related products listed on eBay as well as advertising your spring/summer item. Celebrate Easter in style with our selection of Easter themed listing template themes from Froo Apps: There are more than 60 Easter themed designs to choose from, but don’t forget you can apply different designs to different listings so you have a choice of over 6,000 designs. Sign up now for a 30 day free trial

Preparing for Easter Sales

Easter is fast approaching; for many eBay buyers it marks the time to get outside and improve the garden.  People start washing their cars, going out on bike rides and preparing for their summer holidays. With Easter just around the corner and everyone starting to come out of hibernation now is a great time to think about your stock and updating your store for the new season.  What do you sell that may be relevant to peoples activities at this time of year. If you have Easter products then they need to be front and center of your store now rather than the start of April, people will be buying chocolate eggs, baking accessories, craft items (for making Easter bonnets)… Read more »

Seller Release 14.1 – eBay Seller Update (UK & US)

EBay have released their first seller release of 2014 they have outlined the changes that will be coming to eBay over the next year. The changes are: eBay Seller Standards Holiday Returns Category and item specific updates New site experience Picture standards Update EBay Seller Standards The biggest changes to eBay are all about Seller standards, the idea of the changes are to make it easier for buyers to determine who the best sellers are as well as showing sellers where they can improve. The seller standard changes include: A single combined score Clearer thresholds for the combined score Built in protection against a few buyers affecting a sellers business A new seller dashboard to monitor performance US read more:… Read more »