Essential e-commerce email campaigns

e-commerce

According to MailChimp, the average e-commerce email open rate is 16.75% and the average e-commerce email click rate is 2.32% as of February 2017. According to Campaign Monitor, email marketing generates 174% more conversions than social media does. Unsurprisingly, email use on mobile is growing rapidly. According to the Campaign Monitor report, 21% opened emails on mobile in 2012. In 2016, just four years later, that number grew to 68%. And email marketing is profitable. Campaign Monitor claims email marketing generated $44 ROI for every dollar spent in 2016, compared to $38 in 2015. On top of that, 320% more revenue is generated with automated emails vs. non-automated emails. 39% more automated journeys created in 2016 than in 2015. Email… Read more »

Managing multichannel eCommerce delivery – Expert guest post from Parcelhub

Retail is a multi channel business and shoppers now have more choice than ever in terms of goods and services than ever before. At present shoppers can buy your goods through your website, your store, perhaps your app, your mobile website, and a dizzying array of marketplaces, from the mighty Amazon and eBay through to niche ones such as Tophatter and OnBuy. This is changing how people shop, and how people actually want to get their hands on what they have bought. According to IMRG, total sales on mobile and tablets now account for 40% of UK e-retail sales – and figures from the IMRG Capgemini Index in 2014 also shows that 25% of e-retail sales are now reserve/buy online… Read more »

e-commerce delivery

10 Points to help you prepare your e-commerce for the holidays.

Prepare e-commerce for Christmas

According to Yes mail Interactive, 38.1% of people start their Christmas shopping before November which jumps up to 69.8% of people starting their Christmas shopping before the 1st December. Merchants must act now to get their inventory, processes, and protocols in place if they hope to see good performance come November. Here are ten key actions that retailers can action now to prepare for making the 2017 holiday period their most profitable yet: 1. Curate your lists Clean your marketing lists. Make sure you have the right contact information for all your customers and prospects. Then segment them. Segmenting by gender, location, or category products they purchase from you will help you to target campaigns. Look at ways to market… Read more »

Social Media For Small Businesses

Being a small business in a market dominated by huge brands can at times feel daunting. Big brands have big budgets, and teams of marketing people. But for many small brands, social media has been the marketing weapon capable of bringing down Goliath competition. Here are five key things that all small brands and retailers who make it big on social media do: 1. Know your Customer To save you wasting time and money marketing to people who don’t want your product, first you need to identify your target market. Identifying your target market is probably the most important step in marketing any business. People who grow their business out of a personal passion or hobby have a great advantage… Read more »

social media for e-commerce

What to expect from a fulfilment partner – guest post from James & James e-commerce fulfilment.

Whether or not to outsource your order fulfilment can be a difficult decision if you don’t have any knowledge of the services. So to help out, we’ve come up with a beginner’s guide of what to expect from an order fulfilment partner. Below is a basic, easy to understand introduction to each feature they’ll provide and just how your eCommerce business will benefit. By the end of this article, hopefully you’ll feel confident in your knowledge and ready to decide whether or not outsourced order fulfilment is for you! Order Fulfilment Services ECOMMERCE INTEGRATION eCommerce integration is the first step toward merging your business with your chosen 3PL (third party logistics) partner. An exceptional fulfilment service will offer software that… Read more »

How BigCommerce Stencil has improved e-commerce for merchants

BigCommerce Stencil is the latest e-commerce development platform from BigCommerce. It offers greater versatility, speed and convenience for merchants than BigCommerce’s previous development platform, Blueprint. Stencil uses the “Handlebars” templating language. As a merchant, you may not be using the stencil platform or the handlebars language yourself, but it does improve things for you. Here’s how – With stencil, JavaScript and CSS is minified and combined, reducing file size and web requests. Streamlining the use of JavaScript and web requests makes super-fast e-commerce sites. BigCommerce sites now also feature lazy-loading, which means product images only load as the user scrolls down the page, reducing the initial load time. Handlebars also runs on the store’s server, which means there’s less strain on the… Read more »

BigCommerce Stencil

How to increase sales with user focused e-commerce design

Socrates said, “Know thyself.” We say, “Know thy customers.” And guess what? They don’t think like you do. You know your product and your website inside and out. You knew it when it was just a few sketches on a napkin. You have been using it in every form and iteration it has been through in its entire life-cycle. Your actions, decisions and preferences have been imprinted into everything from inventory to imagery and organisation. However, many of your customers are coming to your site for the very first time. Many of them have a goal in mind and whether that goal is to buy a product, or simply to research, they are using your site because they believe it… Read more »

5 Lessons Every E-Commerce Merchant Can Learn From Amazon

Lesson 1:  Social Proof Sells Over half of people in the U.S now search for a product on Amazon before they use a search engine like Google. One of the main reasons for this is the massive success of Amazon’s on page product reviews and customer questions and answers. Clearly displaying product reviews can answer customer questions and overcome buyer hesitation, significantly improving the conversion rate of a product page. Knowing how precious customer reviews are, Amazon leverages post purchase emails to make sure they get reviews from as many customers as possible. This is something that can also work for other online retailers, building social proof for products and boosting sales. Lesson 2: Own Your Mistakes When Amazon removed… Read more »

Creating Successful Cart Abandonment Strategy

cart abandonment strategy

Statistics show that, while numbers can vary between industries, the overall rate of cart abandonment is 73.9%. Reasons for abandonment vary, with distraction, confusion, security, mobile accessibility, and delivery costs being the most common. As many as 75% of people who abandon carts, do so intending to return and complete their purchase later. Both BigCommerce and Shopify stores feature cart recovery functionality. Developing a cart abandonment strategy to use with these tools will help you to save those otherwise lost sales. Stage your mails Most large online retailers will send you an email within an hour of you abandoning a cart. Many customers will abandon just because other things distract them at the time, but will return if reminded. Customers… Read more »

Why every marketplace seller should have their own e-commerce store.

“Don’t put all your eggs in one basket.” Age old advice we all recognise. But the internet gives so many options for merchants, that deciding exactly where to sell can be overwhelming. Major market places can bring huge exposure to your products, but even businesses that are dominating marketplaces need to establish their own domain online. Here are the reasons why; Control When you sign up to sell on a marketplace, you agree to abide by the rules of the platform. These rules can change at any time, and sellers must adjust to keep selling on that marketplace. When you have your own ecommerce site, you set your own rules. Your contact details can be clearly shown, and with BigCommerce… Read more »