eBay fees decide how much of every sale you actually keep, and they changed again in 2025 and 2026. This guide covers the current eBay fees for sellers on eBay.com and eBay.co.uk: final value fees, per-order fees, listing fees, Store and Shop subscriptions, international fees and Promoted Listings, plus practical ways to keep more of each sale. Every figure is taken from eBay’s own fee pages, checked in October 2026.
Quick answer: eBay fees in 2026
- US (eBay.com): 13.6% of the total sale in most categories, plus $0.30 per order ($10 or less) or $0.40 per order (over $10). Basic Store subscribers and above pay 12.7%.
- UK private sellers (eBay.co.uk): no final value fees for UK-based private sellers, except on vehicles.
- UK business sellers: 10.9% in most categories, plus 30p or 40p per order, a 0.35% regulatory operating fee and 20% VAT on fees.
Want your exact figure? Use our free eBay fee calculator for US sellers or eBay fee calculator UK.
How eBay fees work
eBay charges two main kinds of fee:
- Listing fees (insertion fees): charged when you create a listing, once you’ve used your free monthly allowance. They’re charged whether or not the item sells.
- Final value fees: charged when an item sells, as a percentage of the total amount of the sale plus a fixed per-order fee.
The total amount of the sale includes the item price, any handling charge, the postage or shipping the buyer pays, and any sales tax. So if you charge $10 for shipping on a $100 item, eBay’s percentage applies to $110, plus any tax. Payment processing is included in eBay’s fees, so there’s no separate PayPal or card fee, and fees are deducted from your sales proceeds before you’re paid.
On top of these, you may pay for optional listing upgrades, Promoted Listings, an international fee on overseas sales, or extra fees if your seller performance falls below standard.
eBay fees in the US (eBay.com)
Final value fees
For most categories, sellers without a Store (or with a Starter Store) pay 13.6% of the total sale up to $7,500 per item, then 2.35% on anything above that. eBay raised this from 13.25% in February 2025. Sellers with a Basic Store or above pay 12.7% on the first $2,500, then 2.35%.
| Category (eBay.com) | No Store / Starter Store | Basic Store and above |
|---|---|---|
| Most categories | 13.6% up to $7,500 | 12.7% up to $2,500 |
| Most electronics (cameras, phones, computers, consumer electronics) | 13.6% up to $7,500 | 9.35% up to $2,500 |
| Laptops, desktops, tablets, monitors, printers, game consoles | 13.6% up to $7,500 | 7.35% up to $2,500 |
| Books & Magazines, Movies & TV, Music (not vinyl) | 15.3% up to $7,500 | 15.3% up to $2,500 |
| Trading cards, collectible card games, comics | 13.25% up to $7,500 | 12.35% up to $2,500 |
| Guitars & Basses | 6.7% up to $7,500 | 6.7% up to $2,500 |
| Jewelry (not watches) | 15% if $5,000 or less; 9% above | 13% if $5,000 or less; 7% above |
| Athletic shoes | 8% at $150 or more (no per-order fee); 13.6% below | 7% at $150 or more (no per-order fee); 12.7% below |
The amount above each threshold is charged at 2.35% unless shown otherwise. Our US eBay fee calculator covers more categories and works out the tiers for you.
Per-order fee
eBay adds $0.30 to orders of $10 or less and $0.40 to orders over $10. It’s charged once per order, so a buyer who buys five items in one checkout pays one per-order fee, not five.
Listing fees
Sellers without a Store get 250 free listings a month, then pay $0.35 per listing. Good ‘Til Cancelled listings renew monthly and count toward the allowance each time.
eBay Store subscriptions
| Store | Per month (yearly plan) | Per month (monthly plan) | Free fixed price listings | FVF, most categories |
|---|---|---|---|---|
| Starter | $4.95 | $7.95 | 250 | 13.6% |
| Basic | $21.95 | $27.95 | 1,000 | 12.7% |
| Premium | $59.95 | $74.95 | 10,000 | 12.7% |
| Anchor | $299.95 | $349.95 | 25,000 | 12.7% |
| Enterprise | $2,999.95 | Yearly only | 100,000 | 12.7% |
A Starter Store doesn’t lower your final value fee. In most categories, a Basic Store saves 0.9 percentage points, so it pays for itself at around $2,440 a month in sales. In electronics the saving is much larger. Premium and above pay the same rates as Basic, so only upgrade for the extra listings and tools.
International and performance fees
- International fee: 1.65% of the total sale when the buyer is outside the US, unless you use eBay International Shipping.
- Below Standard: an extra 6% of the total sale, rising to 7% after four months in a row.
- “Item not as described” rate rated Very High: an extra 5% in the affected categories.
- Top Rated Plus: 10% off final value fees on qualifying listings.
US example: a $100 sale
With no shipping charge or sales tax, eBay takes $14.00 in most categories: $13.60 (13.6%) plus the $0.40 per-order fee. With a Basic Store or above, it’s $13.10.
eBay fees in the UK (eBay.co.uk)
Private sellers: free to sell
It’s now free for UK-based private sellers to sell on eBay.co.uk, except in Cars, Motorcycles & Vehicles. There’s no final value fee and no regulatory operating fee when an item sells. Private sellers get 300 free listings a month, then pay 35p per listing, and only pay other fees for optional upgrades or a 3% international fee when they deliver overseas.
Business sellers: final value fees
Business sellers pay a final value fee by category on the total sale, shown here excluding VAT:
| Category (eBay.co.uk business sellers) | Final value fee (excl. VAT) |
|---|---|
| Most categories, e.g. Toys, Collectables, Sporting Goods, Health & Beauty | 10.9% |
| Books, Music, Films & TV, and most Computers, Cameras, Phones and Video Games | 9.9% |
| Laptops, tablets, smartphones, cameras & lenses, TVs, headphones | 6.9% up to £1,000, then 3% |
| Clothes, Shoes & Accessories | 11.9% |
| Home, Furniture & DIY (most) | 11.9% up to £500, then 7.9% |
| Vehicle Parts & Accessories (most) | 9.5% up to £750, then 3% |
| Jewellery & Watches (most) | 14.9% up to £1,000, then 4% |
| Business, Office & Industrial | 12.5% |
On top of the final value fee, business sellers pay:
- A per-order fee of 30p for orders of £10 or less and 40p for orders over £10.
- A regulatory operating fee of 0.35% of the total sale.
- VAT at 20% on eBay’s fees, which VAT-registered businesses can usually reclaim.
- An international fee on overseas sales: 1.05% (Eurozone and Northern Europe), 1.8% (US and Canada) or 2% (elsewhere).
- Listing fees of 30p per listing without a Shop, including each monthly renewal of a Good ‘Til Cancelled listing.
eBay UK Shops
On eBay.co.uk, a Shop subscription doesn’t lower the final value fee. It gives business sellers free listings and cheaper extra listings: a Basic Shop costs £27 a month with 250 free fixed price listings, Featured costs £77 with 1,500, and Anchor costs £437 with unlimited fixed price listings (prices excluding VAT). A Basic Shop pays for itself at around 90 fixed price listings a month.
UK example: a £100 sale
A business seller in most categories pays about £13.98: a £10.90 final value fee, a 40p per-order fee and a 35p regulatory operating fee, plus VAT. If you reclaim the VAT, the cost is £11.65. A UK-based private seller selling to a UK buyer pays nothing. Try your own numbers in our eBay fee calculator UK.
Free Frooition account
Fees are fixed. Order value isn’t.
The per-order fee is charged once per order, so every extra item a buyer adds makes each sale cheaper to process. A free Frooition account helps you sell more to every buyer.
- Show related items on every listing with the Cross Sell Gallery
- Scan every listing for missing item specifics
- See all your eBay messages, from every account, in one inbox
No contract, no payment details and no minimum period.
Promoted Listings and optional upgrades
Promoted Listings are optional, but they’re now one of the biggest costs for many sellers.
- Pay-on-sale campaigns: you choose an ad rate, a percentage of the sale, and only pay if a buyer clicks your promoted listing and buys it, typically within 30 days.
- Cost-per-click campaigns: you pay for clicks on keyword-targeted ads, within a budget you set, whether or not they lead to a sale.
Add your ad rate to your final value fee to see your real cost. In the US, a 5% ad rate on top of 13.6% means eBay takes over 18.6% of the sale. Promote items with healthy margins, and turn off campaigns that don’t pay their way.
Optional listing upgrades, such as a subtitle, Bold or Gallery Plus, carry flat fees that are charged whether or not the item sells. Use them selectively, on listings where extra visibility is worth paying for.
How to reduce your eBay fees
- Know your exact fees before you price. Use a fee calculator for every new product, including shipping, tax and any ad rate.
- Choose the right Store or Shop. In the US, a Basic Store pays for itself at around $2,440 a month in most categories. In the UK, a Basic Shop pays for itself at around 90 fixed price listings a month.
- Earn Top Rated status. Top Rated Plus (US) and Top Rated Premium Service (UK) listings get 10% off final value fees.
- Stay Above Standard. Falling below standard adds 6% of every sale in the US, or 6 percentage points in the UK.
- Reduce returns. Accurate descriptions, complete item specifics and clear photos cut “item not as described” returns, which can bring extra fees as well as lost sales.
- Use eBay’s international shipping programme to avoid the international fee on US overseas sales.
- Price postage accurately. eBay’s fees apply to postage too, so inflated postage costs you more.
- Raise your average order value. One per-order fee covers the whole basket, so multi-buy discounts and cross selling on eBay make each sale cheaper to process.
- Win more organic traffic. Better eBay SEO means less reliance on Promoted Listings.
Free listing check
You can’t cut eBay’s fees. You can sell more.
Listings with missing item specifics drop out of buyers’ filtered searches. Paste any eBay item number to see which item specifics your listing is missing. No account needed.
Make every sale count
You can’t negotiate eBay’s fees, but you can make each listing work harder. A professional, mobile-friendly eBay listing template builds trust, keeps buyers browsing your store and sets clear expectations, which means more sales and fewer returns from the same fees. See how one of your own listings could look in a Frooition design, free and with no obligation: get a free eBay listing preview.
Frequently asked questions
How much are eBay fees in 2026?
On eBay.com, most categories carry a 13.6% final value fee on the total sale plus a per-order fee of $0.30 or $0.40, or 12.7% with a Basic Store or above. On eBay.co.uk, UK-based private sellers pay no final value fees, while business sellers pay 10.9% in most categories plus 30p or 40p per order, a 0.35% regulatory operating fee and VAT.
How much does eBay take from a $100 sale?
In most US categories, eBay takes $14.00 on a $100 sale with no shipping or sales tax: a $13.60 final value fee plus the $0.40 per-order fee. With a Basic Store or above, it’s $13.10.
Is it free to sell on eBay UK?
Yes, for UK-based private sellers, except on vehicles. They pay no final value fee or regulatory operating fee, only fees for more than 300 listings a month, optional upgrades or overseas delivery. Business sellers pay fees on every sale.
Is it cheaper to have an eBay Store?
In the US, yes once you sell enough: a Basic Store lowers the most-categories rate from 13.6% to 12.7% and pays for itself at around $2,440 a month in sales. In the UK, a Shop doesn’t change the final value fee but gives business sellers free listings, so a Basic Shop pays for itself at around 90 listings a month.
Do I pay eBay fees if my item doesn’t sell?
You don’t pay a final value fee, but you may pay a listing fee if you’ve used your free monthly allowance, plus any optional upgrade fees. Those are charged whether or not the item sells.
Does eBay charge fees on shipping?
Yes. eBay’s final value fee is calculated on the total amount of the sale, which includes the shipping or postage the buyer pays, and in the US the sales tax too.
How does eBay’s per-order fee work for multi-item orders?
The per-order fee is charged once per order, not per item. An order is everything a buyer buys from you at checkout with the same shipping method, so encouraging multi-item orders spreads the fee across more sales.
How can I reduce my eBay selling fees?
Choose the right Store or Shop, earn Top Rated status for the 10% final value fee discount, stay Above Standard, keep returns low, price shipping accurately, manage Promoted Listings carefully and encourage multi-item orders.
