Do you know your margin? This week, iwoca a finance specialist give great tips on how to keep your margins healthy. The first call of business for an eBay trader is to know their profit margin. Your margin determines the success of your business but how do you calculate a margin and what size of margin should you be aiming for? First look at your gross margin. This is simply the difference between the cost of goods from your supplier and the price at which you sell the product. It ignores operating costs. Let’s take an example from iwoca picks, a regularly updated selection of trade ideas. Carole is an eBay seller. She takes a small business loan of £2,700… Read more »
Category: Uncategorized
What’s in a name?
What’s in a name? What’s in a name? Put simply… everything! A name shapes and defines as people associate by it, visualise by it, reflect and define by it. So when choosing a name, you are quite literally making or breaking its future success. “A good name should evoke a personal response from your target audience encouraging a desired association to your brand…” – Chris Reeves, Senior Marketing Executive, Frooition But, where to start? For this example, we’ll assume you’re trying to name a new business, the same process can be used for a company rebrand, new product or new service. Start by outlining words that reflect your future product i.e. fun, fresh, unique, strong, when deciding these words consider… Read more »
eBay Seller Release 12.1 :: New Buyer and Seller Protections (Early April) – eBay.com (USA)
In efforts to make eBay a safer and more comfortable buying environment eBay are introducing new buyer and seller protections. (Please note, always refer to your relevant eBay website for the latest accurate information) Key Highlights: Negative or neutral feedback raised against international sellers where goods are caught up in customs or additional customs fees are incurred will qualify for feedback removal In order to make a claim against a seller, buyers must first contact the seller on email before raising the claim in the resolution centre Feedback left by a buyer with an unpaid item recorded for the transaction will automatically be removed where you have specified eBay checkout and eBay approved electronic payment methods Sellers will automatically qualify… Read more »
eBay Seller Release 12.1 – Category and Item Specifics Update – eBay.com (USA)
eBay Seller Release 12.1 :: eBay Category and Item Specific Changes (Early April) Sellers can enjoy increased sales with improved product find and search as more categories are refined on eBay. Customers will be able to find relevant products quicker and easier so Sellers can enjoy increased exposure and those all important words, ‘more sales!’. (Please note, always refer to your relevant eBay website for the latest accurate information) Highlights The following category and item specifics are being introduced / updated: Cameras & Photo Cell Phones Coins Computer & Networking Consumer Electronics Clothing Shoes & Accessories Coins & Paper Money Computers & Networking Consumer Electronics eBay Motors Home & Garden Jewelry & Watches Tickets Toys Other highlights: New maximum fee for standard… Read more »
eBay Seller Release 12.1 – Free Pictures – eBay.com (USA)
Seller Release 12.1 :: www.eBay.com eBay Listing Updates USA (Early July) In efforts to enhance the eBay buying experience eBay have introduced the following product listing enhancements. (Please note, always refer to your relevant eBay website for the latest accurate information) 12 Free Images Per eBay Product Listing (July 2nd) It’s no secret that the more product pictures you have the more confident the prospective buyer, in efforts to increase your sales and enhance the eBay buying experience sellers can now list up to 12 product pictures absolutely free. Excitingly this includes zoom and enlarge capabilities for maximum impact! Highlights, From July 2nd You can now list 12 images with each product listing at no charge There are many advantages… Read more »
Magento GO Web Design, New from Frooition!
Magento GO Web Design, New from Frooition! Magento Go is our new and exciting ecommerce solution which makes it easy for any new business to compete online. This fantastic platform is packed with many brilliant features; best to note is being able to seamlessly integrate with 1000’s of prebuilt extensions which enrich and enhance your store. So whatever your online requirements, you can pretty much guarantee there’s an extension to help increase your business success. What is Magento Go? Magento Go is an online turn-key solution to create scalable and powerful ecommerce websites. Essentially an online platform that makes it easy for anyone to setup an ecommerce website without having to be a html genius. As an eBay Inc… Read more »
Running your plan…
Running Your Plan Running a plan is like taking a night drive home, even though you can only see 50 feet in front of you at times, you know eventually you’ll get there. You may need to adjust your route several times depending on what becomes visible, but sticking fast to your objectives and watching the road you’ll find the quickest and safest route to your destination. Likewise with a plan, unexpected events will happen along the way and you may need to update and deviate perhaps several times but by drawing back to your objectives and holding fast to your plan you will get there. Stay Fuelled – Your Mindset If you want to make the whole journey you… Read more »
Want to increase your eBay Christmas sales by up to a massive 30%?
“Design is perhaps one of the most important aspects of any eBay sellers store and listings” In as little as 3 seconds your prospective buyers decide whether or not they will engage with you and buy your products, so you need to not only have great products but have the image that supports your products in all the right ways. Being seen as a serious trust worthy and reliable seller makes the difference between getting the sale or not… Fortunately, when it comes to great design, you’re not alone… Frooition is the World’s leading eBay design company and with over 78,000 clients they have produced some truly outstanding designs. Their World Leading eBay Designs are proven to enhance visitors buying… Read more »
Increase your eBay sales by optimising your eBay listing titles!
Increase your eBay sales by optimising your eBay listing titles! Choosing the right keywords is crucial for your eBay listing strategy, often making the difference between being found and making the sale and not… When building your eBay product listing titles, consider: Your Professional Look The Relevancy of product keywords Keywords which have sufficient search volumes Ensure you meet eBay guidelines Did you know? If your product titles look strong enough they can even win an audience with prospective buyers over cheaper competitor listings! Look professional… Once your products are found in search results, your product titles are the first point of contact between you and your prospective buyers, so it’s imperative that your listing titles look clean and professional… Read more »
Google Products Reminder
Google products reminder! With the latest Google Products update in full swing, we just wanted to send another reminder on this update and what it means to you and eBay Sellers. Last week, Google updated their product search algorithm to exclude many items including eBay listings which don’t have product identifiers. This means if your eBay products do not have product identifiers, you could lose massive search engine traffic and receive fewer sales! eBay Says “In general, if your item has a UPC, ISBN, or EAN but you don’t include it in your listing, you may significantly reduce the possibility that your listing will appear in external search engine results.” As a seller, what does this mean to you? If… Read more »
