Category: Strategies

What’s in a name?

What’s in a name? What’s in a name? Put simply… everything! A name shapes and defines as people associate by it, visualise by it, reflect and define by it. So when choosing a name, you are quite literally making or breaking its future success. “A good name should evoke a personal response from your target audience encouraging a desired association to your brand…” – Chris Reeves, Senior Marketing Executive, Frooition But, where to start? For this example, we’ll assume you’re trying to name a new business, the same process can be used for a company rebrand, new product or new service. Start by outlining words that reflect your future product i.e. fun, fresh, unique, strong, when deciding these words consider… Read more »

Frooition eBay Design Winner – PeSA 2012

Huge congratulations to Jeremy from www.WatchandGrow.com.au, the winner of our FREE advanced eBay Design competition draw. The competition was very popular with over 100 different entries at our recent PeSA 2012 exhibition, with the eventual winner being drawn on Friday 1st of June. “I am so happy about winning this store. Words actually cannot explain. All I have wanted is to re-platform my current eBay store and listings. This prize is amazing!” – Jeremy Jeremy can look to enjoy all the benefits of a Frooition World Leading Design including: 100% custom design Increased visitor buyer confidence Increased average order values Intuitive navigation with easy product find On average, a massive sales increase of up to 30%! And so much more…… Read more »

People don’t just stop spending, they spend smarter!

People don’t just stop spending, they spend smarter! With last week’s recession news from the Government, we decided to take a look into the recent performance of online ecommerce, and contrary to the main UK economy, online ecommerce has grown massively year on year! According to IMRG UK online shoppers spent £5.8bn in March 2012 which is up 14% compared to the same period last year! There are many possible reasons why online ecommerce is bucking the recession trend and equally as many as to why you should be putting extra effort into your online ecommerce. Why online ecommerce might be bucking the recession trend:. Online perception that prices are cheaper Clients can price compare easily and quickly online Tip:… Read more »

MyMix eBay’s New Fashion Campaign

MyMix is eBay’s new fashion campaign which celebrates women’s individual ‘mix and match’ approach to style. Launching today, their new spring/summer campaign features fourteen major retailers and fashion brands which include Moda in Pelle, L.K. Bennett, Dune, House of Fraser, as well as French Connection who only just recently joined eBay’s fashion outlet in December last year. Interesting to note, most of the 14 top eBay fashion brand stores were designed and installed by Frooition the world’s largest eBay designer. These top brands are enjoying the many benefits of our designs including: 100% custom design Increased buyer confidence Intuitive navigation with easy product find On average, a massive sales increase of up to 30%! And much more… www.frooition.com The MyMix… Read more »

eBay Seller Release 12.1 :: New Buyer and Seller Protections (Early April) – eBay.com (USA)

In efforts to make eBay a safer and more comfortable buying environment eBay are introducing new buyer and seller protections. (Please note, always refer to your relevant eBay website for the latest accurate information) Key Highlights: Negative or neutral feedback raised against international sellers where goods are caught up in customs or additional customs fees are incurred will qualify for feedback removal In order to make a claim against a seller, buyers must first contact the seller on email before raising the claim in the resolution centre Feedback left by a buyer with an unpaid item recorded for the transaction will automatically be removed where you have specified eBay checkout and eBay approved electronic payment methods Sellers will automatically qualify… Read more »

eBay Seller Release 12.1 – eBay Listing Update – eBay.com (USA)

eBay Seller Release 12.1 :: eBay Listing Update :: Seller Auction Duplicate Listings (Late May) To create a fairer and enjoyable eBay market place, eBay are removing duplicate seller auction listings from top search visibility. Essentially, if you’re a seller with 100 identical cups and you list each as an auction listing, only one of your one hundred cups will appear in the top search results at any given time. This will massively enhance the buying experience on eBay and remove the risk of any single seller dominating all auction product search. (Please note, always refer to your relevant eBay website for the latest accurate information) Highlights From May 28th, identical items listed in both auction-style with buy it now… Read more »

eBay Seller Release 12.1 – Category and Item Specifics Update – eBay.com (USA)

eBay Seller Release 12.1 :: eBay Category and Item Specific Changes (Early April) Sellers can enjoy increased sales with improved product find and search as more categories are refined on eBay. Customers will be able to find relevant products quicker and easier so Sellers can enjoy increased exposure and those all important words, ‘more sales!’. (Please note, always refer to your relevant eBay website for the latest accurate information) Highlights The following category and item specifics are being introduced / updated: Cameras & Photo Cell Phones Coins Computer & Networking Consumer Electronics Clothing Shoes & Accessories Coins & Paper Money Computers & Networking Consumer Electronics eBay Motors Home & Garden Jewelry & Watches Tickets Toys Other highlights: New maximum fee for standard… Read more »

eBay Seller Release 12.1 – eBay Search Update – eBay.com (USA)

eBay Seller Release 12.1 :: List Title Product Search Relevancy Product relevancy is key when shopping online, the faster a seller can find what they are looking for the more likely they are to engage and buy your products. So it’s no surprise that eBay have updated product search to increase product relevancy. (Please note, always refer to your relevant eBay website for the latest accurate information) Highlights Product listing titles are now being cross referenced across your whole product listing for search term relevance Listings using item specifics will have increased search visibility Listings using UPC’s, ISBN codes, Brand and manufacturer part numbers will have increased search visibility As a seller, how does this help me? By meeting the… Read more »

eBay Seller Release 12.1 – eBay Shipping Updates – eBay.com (USA)

Seller Release 12.1 :: eBay Shipping Updates (Late May) In efforts to enhance your eBay experience, and more accurately represent buyer expectations eBay are updating Shipping. (Please note, always refer to your relevant eBay website for the latest accurate information) Highlights Buyers who specify same day handling can benefit from increased sales. From June, buyers will see a confidence inspiring notification for same day shipping which will further increase buyer confidence and sales! (in addition you can benefit from an automatic 5 star in your communication DSR’s!) From May 28th, sellers will be able to specify reasons as to why items may require more than 3 days handling time, this will help sellers better meet buyer expectations and potentially raise… Read more »

eBay Seller Release 12.1 – New eBay Return Center – eBay.com (USA)

Seller Release 12.1 :: www.ebay.com New eBay Return Center (Early June) As we well know, returning products can be a real headache and not just for the buyer but also the seller, costing time, energy and money for both parties. To address this, eBay are about to launch their exciting new return center which virtually automates returns! For the moment, this latest eBay development is opt-in only for sellers. (Please note, always refer to your relevant eBay website for the latest accurate information) Key Highlights Return options “3 days” and “7 days” will be removed streamlining return policies  (Early May) Merchandise credit and exchange refund options will also be retired early May New Return Center is opt-in only from May… Read more »