Category: Strategies

Getting started with SEO for BigCommerce

BigCommerce SEO

BigCommerce SEO Basics Your BigCommerce is your own unique e-commerce area of the internet. It is your responsibility as a merchant to market your site and get customers to visit. Search engine optimization (SEO) is only one part of that marketing mix, but most online shoppers start the buying process by using a search engine, so it’s an important one. If you have a well-optimized site, you’ll rank higher in search results and increase the chance of a potential shopper finding and shopping with you. SEO is important whether you’re just starting to sell online, or have been selling online for years. Optimizing your site should be a continuous process, as search engines are constantly remapping the internet to index… Read more »

Achieving economies of scale in e-commerce

economies of scale e-commerce

The dream of anyone setting up their own online e-commerce business is that it will grow and grow and, to paraphrase Only Fools and Horses’ Del Boy, “One day we’ll be millionaires”. But growth has some other ‘cushdy’ advantages outside of riches – economies of scale. The idea is a simple one: the bigger you get, the lower the unit price per item you need becomes – be it raw materials, storage, packaging, shipping, premises, overheads and even technology. Suppliers like to shift large numbers of things, not individual ones and so as you grow so you can reap a small discount on unit price as you go. And over time, this can really start to add up. So, how… Read more »

2017 Important Holiday Season Dates For E-Commerce

e-commerce holiday dates

During the five day period from Thanksgiving through Cyber Monday in 2016 consumers spent a total of $12.8 billion online in the U.S, according to Adobe Digital Insights. That represents a 15% increase over 2015. Nevertheless, that figure pales compared to the $17.8 billion spent online on China’s 2016 Singles Day on November 11th 2016. Non-traditional shopping dates, pioneered by e-commerce merchants, are increasingly dominating the holiday period for retail. What follows are day-by-day breakdowns of the major e-commerce holiday dates as well as emerging trends. Halloween – 31st October Halloween has been increasingly growing in financial importance year on year and even more so in the UK. In 2016, it was estimated to be worth £466m for the UK… Read more »

Managing multichannel eCommerce delivery – Expert guest post from Parcelhub

e-commerce delivery

Retail is a multi channel business and shoppers now have more choice than ever in terms of goods and services than ever before. At present shoppers can buy your goods through your website, your store, perhaps your app, your mobile website, and a dizzying array of marketplaces, from the mighty Amazon and eBay through to niche ones such as Tophatter and OnBuy. This is changing how people shop, and how people actually want to get their hands on what they have bought. According to IMRG, total sales on mobile and tablets now account for 40% of UK e-retail sales – and figures from the IMRG Capgemini Index in 2014 also shows that 25% of e-retail sales are now reserve/buy online… Read more »

10 Points to help you prepare your e-commerce for the holidays.

Prepare e-commerce for Christmas

According to Yes mail Interactive, 38.1% of people start their Christmas shopping before November which jumps up to 69.8% of people starting their Christmas shopping before the 1st December. Merchants must act now to get their inventory, processes, and protocols in place if they hope to see good performance come November. Here are ten key actions that retailers can action now to prepare for making the 2017 holiday period their most profitable yet: 1. Curate your lists Clean your marketing lists. Make sure you have the right contact information for all your customers and prospects. Then segment them. Segmenting by gender, location, or category products they purchase from you will help you to target campaigns. Look at ways to market… Read more »

Creating Successful Cart Abandonment Strategy

cart abandonment strategy

Statistics show that, while numbers can vary between industries, the overall rate of cart abandonment is 73.9%. Reasons for abandonment vary, with distraction, confusion, security, mobile accessibility, and delivery costs being the most common. As many as 75% of people who abandon carts, do so intending to return and complete their purchase later. Both BigCommerce and Shopify stores feature cart recovery functionality. Developing a cart abandonment strategy to use with these tools will help you to save those otherwise lost sales. Stage your mails Most large online retailers will send you an email within an hour of you abandoning a cart. Many customers will abandon just because other things distract them at the time, but will return if reminded. Customers… Read more »

Why cross selling is so important – and how so many eBay sellers are getting it wrong.

According to Marketing Metrics, the probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%. When a customer is making a purchase, they are already in the mind set to buy.  It is the best time to sell them other products. Increasing average sale this way is what successful online entrepreneurs often refer to as “making all the profits on the back-end.” In 2006, Amazon reported that cross-selling and upselling contributed as much as 35% of their revenue. Both techniques are important to customer experience and maximising sales. The difference between cross selling and up selling      Which is right for your business? There is no reason not… Read more »

Content is key: How to make your eBay listings work

Gone are the days when eBay was just an online auction platform. Although its heritage is still clear, the site is now used to sell all kinds of products in all kinds of ways, and its flexibility has been embraced by everyone from amateur antiques dealers to big-name, high-street retailers. With a reported 25 million registered sellers providing stern competition, the quality of your listings is absolutely crucial. Chances are there will be other users offering similar or identical products, so you must make sure your adverts are effective. Fear not, though, we’re here to help. Below are a few top tips to help you on the road to selling success. Focus on the benefits It’s normal to find adverts… Read more »

Part 2 – How to Beat Procrastination

In part one we discovered what procrastination really is, typical procrastination characteristics and signs of when you might be procrastinating. This week we’re going to look at how you can beat it! Find your motivation “Properly motivated you can achieve anything, and that power is in your hands.” The third step to beating procrastination is to get motivated and find a compelling reason as to why. You need a reason, and not just any reason, a real reason that says if you complete this task you are one step to closer to meeting your objective. With the right motivation you can take on almost any project and you can lead it to success. Take a moment to reflect on these… Read more »

Do you know your margin?

Do you know your margin? This week, iwoca a finance specialist give great tips on how to keep your margins healthy. The first call of business for an eBay trader is to know their profit margin. Your margin determines the success of your business but how do you calculate a margin and what size of margin should you be aiming for? First look at your gross margin. This is simply the difference between the cost of goods from your supplier and the price at which you sell the product. It ignores operating costs. Let’s take an example from iwoca picks, a regularly updated selection of trade ideas. Carole is an eBay seller. She takes a small business loan of £2,700… Read more »