Category: Strategies

Advice For Contacting Dropshipping Suppliers On Ali Express

contacting dropshipping suppliers on Ali Express

So you’ve decided you’re interested in dropshipping. You’ve done your research, you’re aware of the pitfalls, and you’ve chosen a product niche. Now all you need is to find a supplier. Manufacturers are able to offer you the cheapest price on goods, leaving you greater profit margins. For this reason, when looking for a dropshipping supplier, you should try to work with a manufacturer, if possible.  Unfortunately, manufacturers tend to be some of the least marketing savvy people in e-commerce, and so more difficult to find through search. Most of the suppliers who rank well in search or advertise well are in fact middle men. Most manufacturers will be on Ali Express though. That’s why Ali express is the first… Read more »

5 Easy SEO Essentials For Your E-Commerce Site

SEO

Search Engine Optimisation (SEO) is one of those things that can often be overlooked during the exhausting process of designing and building a new e-commerce site. It’s completely understandable as it’s challenging enough to create something that looks good and does everything it should – from showcasing your products to checkout and payment. As this is all part of the user experience they are (with good reason) prioritised with time and resource. SEO practices on the other hand (if done well) usually go unnoticed by the user and because of it, can often be dismissed when building a site. This is always to the detriment of the business, because SEO can deliver fantastic return on investment. The good news is… Read more »

Strategic Discounting For E-Commerce

strategic discounting e-commerce

We are moving into the busiest season of the retail year. Previously known as the holiday season, the period between November and New year is now referred to in retail as discounting season. Customers are bombarded with Black Friday deals and 24-hour flash sales. They’re spoilt for choice and expect an incentive to buy. Many brands feel pushed into offering big discounts at this highly competitive time of year. That’s unavoidable. But relying on discounting long term only creates a race to the bottom in pricing. It costs 5x less to retain customers than acquire new ones. Discounts attract new traffic to your website and will create a spike in one-time e-commerce sales. But constant discounts are not a viable… Read more »

Shipping Advice For E-Commerce Beginners – Guest Post

floor scales

Setting up an e-commerce business can be a very exciting prospect. Once you set up your website and are ready to take orders, you need to master one crucial aspect of the business — shipping. Shipping isn’t just transporting the product from the warehouse to the customer. You need to learn how to pack orders and monitor expenses as well. Here are a few shipping tips that every e-commerce entrepreneur must know; Understand how to charge Three common ways of billing include: Free shipping: This reduces shipping cart abandonment and helps in differentiating your brand from the competitors. You have to remember that the shipping is free for the customer, not for you. As an e-commerce company, you have to pay… Read more »

Halloween E-Commerce Preparation

Halloween e-commerce preparation

Trick or treat, costumes, jack o’ lanterns; Halloween is a fun and exciting time of year. Extra exciting for e-commerce entrepreneurs because Halloween is the start of the holiday sales period. A well thought out Halloween marketing campaign can make for a great start to what’s the busiest period of any retailer’s year. Here are 5 preperation points for growing sales this Halloween. Give Gifts The holiday season is discount season. Discounts can get so commonplace that people are no longer motivated by discount offers. They start to feel like they can find discounts on any store during the holidays. Sometimes gifting an extra product or sample is more of an incentive to buy. A tangible gift, something free that… Read more »

Building Trust Without Customer Reviews

Building trust without customer reviews

The opinions we find most compelling are always our own. This is true for you, and it’s true for your customers. It’s far easier to give people the information they need to reach their own opinions than it is to convince them to agree with your opinions. High performing e-commerce sites give customers the information they need to make confident buying decisions. In e-commerce, sharing customer reviews is one of the most effective ways to offer information. Retail giant Amazon is probably the best example of the power of customer reviews, and the success that can come from leveraging them well. But customer feedback is not the only way to win buyer confidence. There are several ways you can establish… Read more »

Black Friday e-commerce marketing plan 2018

Black Friday e-commerce marketing plan

This year, Black Friday (November 23, 2018) will kick off a shopping season that will create 30% of total sales revenue for the year. Over a hundred million of us will abandon the comfort of the sofa to drag ourselves out into the cold and brave shopping in the Black Friday sales. Almost one-quarter of all Black Friday retail shoppers are willing to camp out in anticipation of Black Friday, and even more will shop online. Last year Thanksgiving and Black Friday shopping increased to $7.9 billion – a 17.9% increase on the previous year! Mobile spending alone totals over $1 billion in sales on Black Friday. With spending increasing year on year, Black Friday through to Cyber Monday looks… Read more »

Promotions to encourage early Christmas shopping

We may not be ready for carols and mince pies just yet, but lots of people are already thinking about Christmas shopping. According to Yes mail Interactive, 38.1% of people start their Christmas shopping before November. This jumps up to 69.8% of people starting their Christmas shopping before the 1st December. The majority of these early shoppers are women. Early shoppers say that they are motivated to start preparation early because they want to avoid the Christmas rush in stores, and because spreading purchases over months lessens the financial impact of the holiday season. In reality, customers who start shopping early often end up spending more, buying double when they fall victim to holiday impulse spending, or upgrading household and… Read more »

Preparing your business for Small Business Saturday

Small business Saturday

What is Small Business Saturday? Black Friday and Cyber Monday tend to be dominated by big businesses. Small Business Saturday was introduced by American Express, in an attempt to redress the balance. Initially introduced in the US 7 years ago, an impressive 72 percent of U.S. consumers now know about Small Business Saturday. In 2016, an estimated112 million shoppers showed their support for small businesses on the seventh annual Small Business Saturday, setting a new record for the retail event in the US. Introduced to the UK five years ago, last year’s event in the UK is estimated to have earned smaller businesses an additional £717m of sales, up 15 percent on 2015. This year’s small business Saturday will be… Read more »

Getting started with SEO for BigCommerce

BigCommerce SEO

BigCommerce SEO Basics Your BigCommerce is your own unique e-commerce area of the internet. It is your responsibility as a merchant to market your site and get customers to visit. Search engine optimization (SEO) is only one part of that marketing mix, but most online shoppers start the buying process by using a search engine, so it’s an important one. If you have a well-optimized site, you’ll rank higher in search results and increase the chance of a potential shopper finding and shopping with you. SEO is important whether you’re just starting to sell online, or have been selling online for years. Optimizing your site should be a continuous process, as search engines are constantly remapping the internet to index… Read more »