Category: Strategies

Boost Your eBay Father’s Day Sales with These Effective Strategies 

Posted on May 30, 2023 by - eBay, Strategies

ebay father's day

With Father’s Day just around the corner (June 18th), eBay has launched a dedicated landing page packed full of incredible gift ideas, including tools, sporting goods, personalised gifts, and other must-haves for dad.   To help sellers celebrate the big day, the online marketplace has also shared a short guide to help sellers maximise the visibility of their items leading up to the big day.  4 Tips To Selling More on eBay This Father’s Day  Optimise Delivery for a Smooth Experience Getting gifts on time is crucial for occasions like Father’s Day. eBay recommends fast, tracked delivery options to ensure a seamless delivery experience. This becomes even more important, considering many buyers tend to make last-minute purchases. In such cases, offering… Read more »

10 eBay Design Essentials to Boost Your eBay Sales

Posted on May 14, 2021 (Updated March 25, 2022) by - eBay, eBay Design, Frooition, Strategies

eBay design tips

Custom eBay brand design sets you apart from competitors and keeps customers in your eBay listings for longer. Not just exciting visuals, custom eBay listing design can include extra sales features like video in listings, dynamic cross-promotion and software for motors and motor parts sellers. It’s important that your customers know who they are buying from. If you sell great products and give excellent service, then you should brand that experience so that customers can be loyal to you using a proven eBay design for sellers. Professional branding design for eBay sellers makes it clear that you are a serious seller and encourages buyers to trust you. They know that you’re invested in eBay and your company appearance and that they… Read more »

Omnichannel Inventory Management & the busy holiday shopping season

Posted on October 13, 2020 by - E-commerce, eBay, Omni-channel, Strategies

Santa omnichannel selling

Did you know that nearly 2/3rds of 7-figure ecommerce businesses saw their revenue either increase or stay the same since the global pandemic hit earlier this year?  Customers shifted their consumption almost entirely online when stay at home orders were put in place this spring, which led to an explosion in sales along with supply chain headaches.    Now that consumers have adjusted their shopping habits in response to the pandemic, many ecommerce experts are anticipating a spike in ecommerce sales for the 2020 holiday season.  They also predict this holiday season will start even earlier than usual, and PPC and paid social advertising are expected to go up in Q4 as enterprise retailers need to use up unspent budgets.  … Read more »

Growth Hacking For E-Commerce – Accelerating Sales With Reciprocity

Posted on July 1, 2019 by - Frooition, Marketing, Strategies

Growth hacking for e-commerce

Popularised by business bloggers and keynote speakers, the phrase growth hacking is the perfect mix of snappy enthusiasm and aspiration. Like hustle, it’s a phrase that’s never monotone. There’s a natural energy to it’s quick simplicity. Growth – we all want that. Hacking – getting what we want even faster and with less investment?! Even better! This phrase is music to every entrepreneur’s ears. The promise of their dreams. But going beyond the enthusiastic promise of easy growth, past the bright smiles of influencers and their incredible drop shipping claims, what does growth hacking really entail? Growth hacking is when a company uses ideas, tools, technology and products in intelligent and creative ways to generate more customers or conversions. Often… Read more »

4 Ways To Improve Your Strategy For Cross Selling On eBay

Posted on June 5, 2019 (Updated March 28, 2022) by - eBay, Frooition, Strategies

cross selling on eBay

Traffic is guaranteed on eBay. But converting viewers into customers and increasing order value will always be a challenge. For your business to grow, you should be cross selling on eBay. When done right, cross selling can help customers, shorten the purchase journey, and increase revenue.   What is cross selling and why do you need it on eBay? It’s easy to confuse cross-selling with up-selling. However, they are separate techniques. Up-selling typically involves trading up to a better version of what’s being purchased. Cross selling is selling an additional product to a customer to increase the value of the sale. A perfect example of this would be to think of the phone case or the insurance that they always try… Read more »

Positioning Your Store In A Crowded Market

Posted on May 28, 2019 by - Bigcommerce, Frooition, Marketing, Retail, Shopify, Strategies

crowded market

With more and more brands and retailers selling online, customers are spoilt for choice. If you want them to choose to buy from you, it’s essential to distinguish your business from the competition. Positioning a business in its own unique space can be achieved using a combination of two approaches. A business can differentiate based on: Products they offer The audience they target Overheads of traditional retail would make operating in a small niche unprofitable. However, in the digital era, it’s entirely possible to work with clients around the globe. There are enough customers for even the smallest niche sellers to build a thriving business. It’s just a case of attracting them. Building a brand   A brand is more… Read more »

Facebook Ads For Beginners

Posted on May 20, 2019 by - Frooition, Social Media, Strategies

Facebook Ads

Facebook has 1.39 billion active users. Whoever you sell to, they will be on Facebook. And Facebook offers advertisers a range of tools to target their ads with incredible precision. As a result, typical ROI from Facebook ads is 152%! If you are not yet using Facebook advertising and are unsure how to get started, read on.   Set up Facebook business manager   Firstly, if you don’t already have one, you should create a business page. Secondly, you need to set up your Business Manager account. Business Manager is the section of Facebook that will house your Facebook ad account, business pages, and other tools you’ll need to run your ads. To create your Business Manager account, go to business.facebook.com and… Read more »

How Small Brands Are Dominating In 2019

Posted on April 2, 2019 by - dropshipping, E-commerce, Frooition, Shopify, Social Media, Strategies

small brands

Spend ten minutes scrolling Instagram and you’re sure to come across a dozen new brands, all offering you products that instantly catch your eye. The e-commerce industry has spent the last decade celebrating Amazon’s power in retail. Measuring the potential of a brand by its scale and path to category dominance. The assumption that antiquated high street brands would be attacked by giant e-commerce brands has been taken as fact. But while we were all watching Amazon, an army of small brands was rising up. And now, both old and big brands are fighting against thousands of tiny brands. These tiny brands have low overheads, creative design and supremely efficient customer acquisition tactics. Of course, small brands are nothing new,… Read more »

4 Ways e-commerce is Working its Way onto Facebook and Instagram

Posted on March 26, 2019 by - E-commerce, Social Media, Strategies

Facebook and Instagram

According to a Gen Z report, that generation cite social media as their most influential source for buying decisions. Couple that, with a Meeker report shows 55 percent of users who found a product on social media went on to purchase it later. That makes social media one of the most effective and dominant channels for e-commerce right now. Facebook and Instagram have billions of active users globally and according to the Global Web Index, users spend an average of 142 minutes on social media per day. By capitalising on the opportunity to advertise and sell products on social networks, Facebook and Instagram allow brands to get their products in front of a massive audience where the users already spend a… Read more »

Telling Your E-commerce Brand Story

Posted on February 19, 2019 (Updated February 20, 2019) by - Frooition, Marketing, Retail, Strategies

brand story

If you’re part of a growing e-commerce business, or have grown an e-commerce business from scratch, you’ll be familiar with the challenges of wearing multiple hats, juggling dispatch and customer enquiries whilst trying to attract more customers online. We get accustomed to doing everything as fast as possible. There’s always a new immediate task to be dealt with, and sales is a fire that needs constant stoking. Therefore, marketing is focused on the fastest return on investment. Creativity and branding get pushed aside as a luxury that you never have the time or budget to focus on. Why do you need a brand story? Having worked in content marketing and branding for many years, the one thing I see time… Read more »