Category: Social Media

Facebook Ads For Beginners

Facebook Ads

Facebook has 1.39 billion active users. Whoever you sell to, they will be on Facebook. And Facebook offers advertisers a range of tools to target their ads with incredible precision. As a result, typical ROI from Facebook ads is 152%! If you are not yet using Facebook advertising and are unsure how to get started, read on.   Set up Facebook business manager   Firstly, if you don’t already have one, you should create a business page. Secondly, you need to set up your Business Manager account. Business Manager is the section of Facebook that will house your Facebook ad account, business pages, and other tools you’ll need to run your ads. To create your Business Manager account, go to business.facebook.com and… Read more »

How Small Brands Are Dominating In 2019

small brands

Spend ten minutes scrolling Instagram and you’re sure to come across a dozen new brands, all offering you products that instantly catch your eye. The e-commerce industry has spent the last decade celebrating Amazon’s power in retail. Measuring the potential of a brand by its scale and path to category dominance. The assumption that antiquated high street brands would be attacked by giant e-commerce brands has been taken as fact. But while we were all watching Amazon, an army of small brands was rising up. And now, both old and big brands are fighting against thousands of tiny brands. These tiny brands have low overheads, creative design and supremely efficient customer acquisition tactics. Of course, small brands are nothing new,… Read more »

4 Ways e-commerce is Working its Way onto Facebook and Instagram

Facebook and Instagram

According to a Gen Z report, that generation cite social media as their most influential source for buying decisions. Couple that, with a Meeker report shows 55 percent of users who found a product on social media went on to purchase it later. That makes social media one of the most effective and dominant channels for e-commerce right now. Facebook and Instagram have billions of active users globally and according to the Global Web Index, users spend an average of 142 minutes on social media per day. By capitalising on the opportunity to advertise and sell products on social networks, Facebook and Instagram allow brands to get their products in front of a massive audience where the users already spend a… Read more »

How to create a social media style guide for your brand.

social media style guide

Successfully marketing your brand on social media requires a mix of skills from your company’s founder, employees and often freelancers or agency staff. When many different people contribute to a project, it’s important to create a framework that ensures consistency of quality and brand personality. For social media marketing, that framework is called a social media style guide. In this guide, we’ll show you how to create a social media style guide that helps you maintain a consistent brand voice and on-board new employees or freelancers more quickly. Choose Platforms If you haven’t already chosen social media platforms for your brand, consider which platforms might best help you achieve your goals. If you’re working with a limited budget or a… Read more »

How to Use Video to Increase Sales in E-Commerce

Product Videos

Video traffic is expected to account for 80% of all consumer internet traffic in 2019, and visitors to e-commerce websites are 64-85% more likely to buy  a product after watching a product video explaining how it works. This is because our brains processing visuals 60,000 times faster than text. Using video in your e-commerce provides customers with the information they need to make a confident purchase, without any extra effort on their part. There’s no disputing it; video is the reigning king of the internet – yet it’s still one of the most under-utilised e-commerce strategies. Which means that for e-commerce merchants looking to get But before you put time and money into creating product videos, you need to have… Read more »

Digital Branding Trends For 2019

digital branding

Digital branding relies on consistency. From your product descriptions to your customer service responses, the customer should receive your branded experience. Digital branding goes far beyond sticking your logo on everything. However, in e-commerce it’s easy to get lost in the numbers and forget the importance of making a good first impression. Making a positive first impression is the most important part of creating a good customer journey. Your efforts to continue that experience through the course of their buying journey are important, but will be useless without the hook of that initial good impression. I’m going to take you through some digital branding trends that are currently making real impact. Test them out for yourself. These trends will help… Read more »

How to Use Social Selling to Reach More Customers for your Shopify store

social selling

Social media is no longer just a place to connect with old friends and share pictures of our dinners. It has become a vital platform for brands to learn about their audiences and engage with them. Advertising and customer care  sit side by side, helping existing customers and reaching more relevant potential audience members. As a result, social selling is a massive source of conversions for many brands. In this article, we will discuss 4 effective social selling tips that will help your Shopify store reach more customers. Remember to keep Social Selling social If you want to listen to and have discussions with your customers, then you should be on social media. If you don’t want to hear from customers, then social… Read more »

Promoting your e-commerce for the holidays

e-commerce

Summertime is drawing to a close and the holiday season is just around the corner – also known as the busiest quarter of the retailing year. Starting with Halloween at the end of October, and now incorporating some of the biggest dates in the retail calendar such as singles day and Black Friday, the holiday period is now more important to retail than ever before. This is a period of great opportunity, but also fierce competition. Here’s our advice on promoting your e-commerce store to ensure you get the most from this highly profitable time of year: Sell Everywhere Marketplaces are the central point of e-commerce. Many people now search eBay or Amazon for products before searching Google. A presence on key marketplaces… Read more »

Social Media For Small Businesses

social media for e-commerce

Being a small business in a market dominated by huge brands can at times feel daunting. Big brands have big budgets, and teams of marketing people. But for many small brands, social media has been the marketing weapon capable of bringing down Goliath competition. Here are five key things that all small brands and retailers who make it big on social media do: 1. Know your Customer To save you wasting time and money marketing to people who don’t want your product, first you need to identify your target market. Identifying your target market is probably the most important step in marketing any business. People who grow their business out of a personal passion or hobby have a great advantage… Read more »

The future of social, local and international e-commerce.

ChannelAdvisor held their annual EU Catalyst conference in London this week. At this event they always review the current state of e-commerce as well as looking at the areas of growth for the next year. This year the overriding themes were Local, Social, Mobile and Internationalisation. Ecommerce is changing and the boundaries between online and off line are converging. Retailers are already adopting strategies such as order online, collect in store, but this is just the start of linking up the Internet with the high street. Online/offline mix In the future when you’re purchasing a product it’s highly likely that you’ll research the product online. If it’s an urgent purchase, you’ll then locate a local store for same day collection.… Read more »