Category: Social Media

Digital Branding Trends For 2019

digital branding

Digital branding relies on consistency. From your product descriptions to your customer service responses, the customer should receive your branded experience. Digital branding goes far beyond sticking your logo on everything. However, in e-commerce it’s easy to get lost in the numbers and forget the importance of making a good first impression. Making a positive first impression is the most important part of creating a good customer journey. Your efforts to continue that experience through the course of their buying journey are important, but will be useless without the hook of that initial good impression. I’m going to take you through some digital branding trends that are currently making real impact. Test them out for yourself. These trends will help… Read more »

How to Use Social Selling to Reach More Customers for your Shopify store

social selling

Social media is no longer just a place to connect with old friends and share pictures of our dinners. It has become a vital platform for brands to learn about their audiences and engage with them. Advertising and customer care  sit side by side, helping existing customers and reaching more relevant potential audience members. As a result, social selling is a massive source of conversions for many brands. In this article, we will discuss 4 effective social selling tips that will help your Shopify store reach more customers. Remember to keep Social Selling social If you want to listen to and have discussions with your customers, then you should be on social media. If you don’t want to hear from customers, then social… Read more »

Promoting your e-commerce for the holidays

e-commerce

Summertime is drawing to a close and the holiday season is just around the corner – also known as the busiest quarter of the retailing year. Starting with Halloween at the end of October, and now incorporating some of the biggest dates in the retail calendar such as singles day and Black Friday, the holiday period is now more important to retail than ever before. This is a period of great opportunity, but also fierce competition. Here’s our advice on promoting your e-commerce store to ensure you get the most from this highly profitable time of year: Sell Everywhere Marketplaces are the central point of e-commerce. Many people now search eBay or Amazon for products before searching Google. A presence on key marketplaces… Read more »

Social Media For Small Businesses

social media for e-commerce

Being a small business in a market dominated by huge brands can at times feel daunting. Big brands have big budgets, and teams of marketing people. But for many small brands, social media has been the marketing weapon capable of bringing down Goliath competition. Here are five key things that all small brands and retailers who make it big on social media do: 1. Know your Customer To save you wasting time and money marketing to people who don’t want your product, first you need to identify your target market. Identifying your target market is probably the most important step in marketing any business. People who grow their business out of a personal passion or hobby have a great advantage… Read more »

The future of social, local and international e-commerce.

ChannelAdvisor held their annual EU Catalyst conference in London this week. At this event they always review the current state of e-commerce as well as looking at the areas of growth for the next year. This year the overriding themes were Local, Social, Mobile and Internationalisation. Ecommerce is changing and the boundaries between online and off line are converging. Retailers are already adopting strategies such as order online, collect in store, but this is just the start of linking up the Internet with the high street. Online/offline mix In the future when you’re purchasing a product it’s highly likely that you’ll research the product online. If it’s an urgent purchase, you’ll then locate a local store for same day collection.… Read more »

5 Strategies To Retain Customers and Sell More On eBay

I’ve been working in the eCommerce industry for a number of years now. I’ve trained, run and improved countless businesses on eBay along the way. This article comes more out of frustration than anything else. There are too many “average sellers” out there missing opportunities to improve their business. For me as a buyer, I don’t want to be referred to as “just another sale”. Whether I walk into a brick and mortar store or purchase through your eBay shop or website, I want to be impressed, have an enjoyable experience, and be able to tell my friends and family about how great it was to buy from your business. The internet is saturated with online stores and eBay sellers.… Read more »

Social Media as a Marketing Opportunity

As an eBay seller it’s easy to get caught up in the everyday graft of just keeping your operation running. You might be drowning in brown tape and jiffy bags and making sure you make it to the post office in time, but remember there’s a whole world out there. eBay is a walled garden. It’s busy and has millions of buyers for you. But there’s more to the internet than eBay. You can boost your eBay sales by marketing online. One of the most talked about opportunities is social media marketing. That means sites such as Facebook, Twitter, LinkedIn, MySpace and other activities such as blogging. Twitter has grown phenomenally in the past year or so and is now… Read more »