Category: Shopify

Mistakes To Avoid When You Start Dropshipping

1 – Check Shipping Times BEFORE Choosing Which Countries to Sell To. A lot of beginners see that the seller on Ali Express ships worldwide, and so list the item with worldwide shipping without further thought. This is a huge mistake. Why?  Because the Ali Express supplier is dealing with businesses, not consumers. They can send items to any country, but it may take 20-40 days for an item to arrive. For businesses buying in bulk and making considerable savings, waiting may be an option, but for your customers, it is not. We strongly recommend as a beginner focusing on countries with shorter shipping times of 2-3 weeks, as this will cause less customer support issues.   2 – Make Shipping… Read more »

Pre Made Theme Templates or Custom Design? – Choosing What’s Right For Your Brand.

E-commerce is more accessible than ever. Anyone with a smartphone can now market and operate a successful brand online using theme templates. Drop shipping eliminates the investment needed for stock, and easy e-commerce hosting sites like Shopify and BigCommerce offer a free trial of a site that can be set up in sixty seconds. Pre-made theme templates can be downloaded and applied to these sites in minutes. So why would you use a design agency? Well, as surprising as this may be considering the source, not everyone should. A well-built template is the best solution for many sellers. Knowing the right solution for your business is the most important thing. Here are the points we advise you consider when deciding between… Read more »

Black Friday e-commerce marketing plan 2018

Black Friday e-commerce marketing plan

This year, Black Friday (November 23, 2018) will kick off a shopping season that will create 30% of total sales revenue for the year. Over a hundred million of us will abandon the comfort of the sofa to drag ourselves out into the cold and brave shopping in the Black Friday sales. Almost one-quarter of all Black Friday retail shoppers are willing to camp out in anticipation of Black Friday, and even more will shop online. Last year Thanksgiving and Black Friday shopping increased to $7.9 billion – a 17.9% increase on the previous year! Mobile spending alone totals over $1 billion in sales on Black Friday. With spending increasing year on year, Black Friday through to Cyber Monday looks… Read more »

Beginners Guide to SEO for E-Commerce Sites

SEO for e-commerce

SEO for e-commerce is a vital part of customer acquisition and something that every merchant should have a working understanding of. SEO for e-commerce does not need to be complex or scary. We have broken the following guide down into easy chunks so that by the end of reading you will understand the following: What is SEO? How do search engines work? How you can improve your SEO What is SEO For E-Commerce? SEO simply stands for search engine optimization. Improving your website’s search ranking is called SEO. How do search engines work? Let’s say you have a website and you sell leather jackets. When someone searches on Google or any other search engine, your website will be in the… Read more »

Where is the best place to start an e-commerce business?

best place to start an e-commerce business

Where is the best place to start an e-commerce business – eBay, Amazon, or an online store? At Frooition we work with eBay, Shopify, and BigCommerce. Enhancing the customer experience of marketplace listings, and developing custom standalone stores which have the capability to list to multiple platforms, including Amazon. All of these e-commerce options are proven to grow profitable businesses. But which is the best one for you to start with? We will answer this question by covering the advantages and disadvantages of each platform, whilst running through a step by step plan that you can start straight away! There are 4 main considerations for deciding where is the best place to start an e-commerce business: Goals Level of experience… Read more »

3 Steps to Improving Conversion Online

improving conversion online

Frooition works solely with online retailers, improving conversion online. It’s all we have done for over a decade – and it is a never-ending quest for perfection. There are so many articles online about getting customers to your site with PPC, SEO, and social media, but a poorly optimized page will drive away visitors and waste most of the money you invested in lead generation. Customer conversion may not be as talked about as customer acquisition, but it’s just as important. E-commerce and customer expectations are evolving fast, so the goal posts are always shifting slightly and there is always room to improve both customer experience and conversion online. These three simple points are the most important core basics of… Read more »

New year’s e-commerce resolutions

The start of each new year is a time for reflection on the year that was, as well as a time for planning for the successes of the coming year. You probably have a whole host of personal resolutions revolving around health, fitness, relationships, and self-fulfillment, but let’s take a moment to shed some light on what you could focus on to improve your business. Even if you’ve already made the same, clichéd personal resolutions for yourself (that probably won’t stick past January), it’s not too late to make some resolutions for your e-commerce business. Simple resolutions that really could change your business and your life. Below are five easy resolutions that could help make 2018 your most successful e-commerce year… Read more »

Multi-channel marketplace selling – Which is right for you?

online marketplaces

UPDATE: Frooition have updated their service offering for Multi-Channel Design.  Video of how Multi-channel wins more business. The higher number of customers that see your products, the higher the number of sales you make. The simple science of e-commerce. Only it’s not simple, is it? Cutting through the noise online and making shoppers aware of your products and offers is hard. Marketing is a never-ending task – social media, email, and other channels are of course all important. But one way to instantly guarantee exposure to an increased audience for your products is to showcase them on more marketplaces with a multi-channel sales approach. Selling your products on online multi-channel marketplaces gives you access to customers who often start their… Read more »

7 signs your e-commerce website design needs to change

e-commerce website design

An online store’s appearance, usability, and features should convey trustworthiness and professionalism. How an e-commerce site looks and behaves speaks to its safety and credibility. The essential element of good e-commerce website design is understanding what makes your website enjoyable for a customer to use. The moment your website stops making customers feel good about doing business with you is the moment it is hurting your business. If your e-commerce site is experiencing any of the following seven signs, it may be time to upgrade. 1. Your site is slow The cardinal sin of e-commerce website design has to be slow load time. Customers hate slow loading websites. It has always been this way, but with fast connections now being the… Read more »

Promoting your e-commerce for the holidays

e-commerce

Summertime is drawing to a close and the holiday season is just around the corner – also known as the busiest quarter of the retailing year. Starting with Halloween at the end of October, and now incorporating some of the biggest dates in the retail calendar such as singles day and Black Friday, the holiday period is now more important to retail than ever before. This is a period of great opportunity, but also fierce competition. Here’s our advice on promoting your e-commerce store to ensure you get the most from this highly profitable time of year: Sell Everywhere Marketplaces are the central point of e-commerce. Many people now search eBay or Amazon for products before searching Google. A presence on key marketplaces… Read more »