Category: Shopify

Selling Plants Online – How and Where To Go About It.

Posted on June 26, 2023 by - Bigcommerce, E-commerce, eBay, Frooition, Shopify

Selling Plants Online

Money only grows on trees if you are growing those trees to sell. If you have green fingers and are looking for a potentially lucrative side hustle or even to grow a full-time business, selling plants online might be a good option. But selling plants online doesn’t come without its challenges. In this post, we’ll explore some of the growing pains online sellers will have to overcome if they want to sell plants online. 10 Growing Pains to Consider When Selling Plants Online Inventory: You’ll need to determine the types of plants you want to sell and ensure you have a reliable and diverse inventory. Consider factors like popular plant varieties, seasonal plants, and rare or hard-to-find species. Seasonality and… Read more »

Benefits of Shopify – 20 Reasons To Launch Your eCommerce Store

Posted on June 12, 2023 (Updated July 25, 2023) by - Shopify

Benefits of Shopify

If you want to know more about the many benefits of Shopify, and why it has become a highly popular ecommerce platform, read on. With more than 2 million online retailers selling to 655 million consumers in 175 countries, it’s fair to say that Shopify is a really big deal.  In many ways, Shopify democratised eCommerce by creating a Software-as-a-Service (SaaS) eCommerce platform that businesses of any size can deploy. As such, Shopify is the eCommerce platform of choice for simple side hustles, “mom and pop” shops, and all the way up to major global brands, including Nestle, Kylie Cosmetics, and Rebecca Minkoff.  So why is Shopify so popular with so many different eCommerce brands? How long have you got?… Read more »

Best Colour Schemes For Ecommerce Websites

Posted on July 8, 2019 (Updated June 12, 2023) by - Bigcommerce, E-commerce, Shopify

best colours for ecommerce website

Colour is one of the most powerful elements of a designer’s toolkit. The best colour schemes for ecommerce websites grab attention, evoke emotion and carry meaning. Colours play a significant role in establishing a strong brand recognition that helps in boosting conversion. 90% of impulsive decisions to buy a product are based on colour alone. So colour is important. But how do designers come up with the right colours to project your brand identity? You can use this article as a guide to start defining a process for choosing the right colour palette for your next brand or website.   Content: What colours say to customers. Choosing colours to work together. Minimal ecommerce website design and the isolation effect.   What… Read more »

Positioning Your Store In A Crowded Market

Posted on May 28, 2019 by - Bigcommerce, Frooition, Marketing, Retail, Shopify, Strategies

crowded market

With more and more brands and retailers selling online, customers are spoilt for choice. If you want them to choose to buy from you, it’s essential to distinguish your business from the competition. Positioning a business in its own unique space can be achieved using a combination of two approaches. A business can differentiate based on: Products they offer The audience they target Overheads of traditional retail would make operating in a small niche unprofitable. However, in the digital era, it’s entirely possible to work with clients around the globe. There are enough customers for even the smallest niche sellers to build a thriving business. It’s just a case of attracting them. Building a brand   A brand is more… Read more »

How Small Brands Are Dominating In 2019

Posted on April 2, 2019 by - dropshipping, E-commerce, Frooition, Shopify, Social Media, Strategies

small brands

Spend ten minutes scrolling Instagram and you’re sure to come across a dozen new brands, all offering you products that instantly catch your eye. The e-commerce industry has spent the last decade celebrating Amazon’s power in retail. Measuring the potential of a brand by its scale and path to category dominance. The assumption that antiquated high street brands would be attacked by giant e-commerce brands has been taken as fact. But while we were all watching Amazon, an army of small brands was rising up. And now, both old and big brands are fighting against thousands of tiny brands. These tiny brands have low overheads, creative design and supremely efficient customer acquisition tactics. Of course, small brands are nothing new,… Read more »

Mailchimp VS Klaviyo for Shopify

Posted on March 28, 2019 by - E-commerce, Marketing, Shopify

Mailchimp vs Klaviyo

Mailchimp is separating from Shopify. So, by May 12, any merchants using Mailchimp will need to switch to another mail service. Klaviyo is one of the most popular alternatives to Mailchimp right now. If you’re not familiar with Klaviyo, this post will give you an overview of what it does, and how it compares to Mailchimp.   Who uses Mailchimp or Klaviyo?   Your store is doing well. You have a custom Shopify store design that’s converting like a dream and you’re turning 6 figures in revenue each month. You’re focused on squeezing every last bit of profit from your store. Your product research is doing well, your pixel is trained, and your processes are organised so that you have time… Read more »

Shopify design benefits

Posted on February 4, 2019 (Updated February 5, 2019) by - Shopify

Shopify design benefits

Shopify is the out of the box e-commerce solution that’s spreading like wildfire. Shopify design benefits from a whole host of features for both sellers and their customers. Simple and scalable, Shopify certainly has a lot going for it. But no solution is perfect for every merchant. Here’s a run down of Shopify design’s benefits. Easy set up Shopify is designed to be easy for sellers. For example, registration takes just 60 seconds. The admin interface is clean, user-friendly and intuitive. In addition, all the features are logically structured and easy to navigate. Furthermore, extensive help documentation and video guides can be found on the Shopify site. All you need is a product to sell! Support When you build and… Read more »

10 Things to do before launching your Shopify store.

Posted on January 31, 2019 by - E-commerce, Shopify

Things to do before launching your Shopify store.

You’ve signed up for your Shopify trial, set up social media accounts, chosen a designer, and now you’re just waiting for your store to go live so you can start selling. It’s an exciting time, but it should also be a busy one for you. Here are ten tasks you can handle before launching your Shopify store , to ensure that it has the best chance of success. Put site monitoring in place Before launching your Shopify store it’s important to decide how you’re going to track site traffic and conversions. Your Shopify store will already have some analytics reporting built in, but it’s advantageous to add another tool. Results can sometimes vary slightly, so it’s always good to take an… Read more »

How to write Meta Descriptions for e-commerce

Posted on January 28, 2019 (Updated January 29, 2019) by - Bigcommerce, Frooition, Marketing, Search, Shopify

meta descriptions

You’re working hard to market your company and make sure you appear in search. Writing your descriptions, optimising images, and mastering most of the other elements of effective search engine optimisation (SEO). However, if you’re anything like many of the many e-commerce merchants we speak to, you may be struggling with meta descriptions. Meta descriptions don’t directly effect your SEO. Search engines like Google will simply take a snippet of page text if you don’t set your own meta description. Page click through does affect your search engine ranking though. If no one clicks on the link to your page, search engines will assume it is not a relevant result. More importantly, if people don’t click to visit your site,… Read more »

How to Use Video to Increase Sales in E-Commerce

Posted on January 24, 2019 (Updated May 15, 2019) by - Amazon, Bigcommerce, E-commerce, eBay, Frooition, Shopify, Social Media, Strategies

Product Videos

Video traffic is expected to account for 80% of all consumer internet traffic in 2019, and visitors to e-commerce websites are 64-85% more likely to buy  a product after watching a product video explaining how it works. This is because our brains processing visuals 60,000 times faster than text. Using video in your e-commerce provides customers with the information they need to make a confident purchase, without any extra effort on their part. There’s no disputing it; video is the reigning king of the internet – yet it’s still one of the most under-utilised e-commerce strategies. Which means that for e-commerce merchants looking to get But before you put time and money into creating product videos, you need to have… Read more »