Category: Marketing

7 E-Commerce Niches Growing In 2019

Posted on March 22, 2019 (Updated March 25, 2019) by - E-commerce, Marketing

e-commerce niche

Setting up an online shop is now a painless process. You can sign up for a hosted store on a platform like Shopify or BigCommerce and apply a template design in minutes. Even for  more complex, custom stores, working with an e-commerce design agency, you could go from just an idea to taking sales in as little as six weeks. You just need a product. To get you started with finding something profitable to sell, we’ve listed seven e-commerce niches that we see are growing in 2019. 1. Fashion Rental The fashion industry has a disastrous impact on the environment. In fact, it’s the second largest polluter in the world, just after the oil industry. Consider this in the context… Read more »

How to create a social media style guide for your brand.

Posted on February 25, 2019 by - Frooition, Marketing, Social Media

social media style guide

Successfully marketing your brand on social media requires a mix of skills from your company’s founder, employees and often freelancers or agency staff. When many different people contribute to a project, it’s important to create a framework that ensures consistency of quality and brand personality. For social media marketing, that framework is called a social media style guide. In this guide, we’ll show you how to create a social media style guide that helps you maintain a consistent brand voice and on-board new employees or freelancers more quickly. Choose Platforms If you haven’t already chosen social media platforms for your brand, consider which platforms might best help you achieve your goals. If you’re working with a limited budget or a… Read more »

Telling Your E-commerce Brand Story

Posted on February 19, 2019 (Updated February 20, 2019) by - Frooition, Marketing, Retail, Strategies

brand story

If you’re part of a growing e-commerce business, or have grown an e-commerce business from scratch, you’ll be familiar with the challenges of wearing multiple hats, juggling dispatch and customer enquiries whilst trying to attract more customers online. We get accustomed to doing everything as fast as possible. There’s always a new immediate task to be dealt with, and sales is a fire that needs constant stoking. Therefore, marketing is focused on the fastest return on investment. Creativity and branding get pushed aside as a luxury that you never have the time or budget to focus on. Why do you need a brand story? Having worked in content marketing and branding for many years, the one thing I see time… Read more »

How to write Meta Descriptions for e-commerce

Posted on January 28, 2019 (Updated January 29, 2019) by - Bigcommerce, Frooition, Marketing, Search, Shopify

meta descriptions

You’re working hard to market your company and make sure you appear in search. Writing your descriptions, optimising images, and mastering most of the other elements of effective search engine optimisation (SEO). However, if you’re anything like many of the many e-commerce merchants we speak to, you may be struggling with meta descriptions. Meta descriptions don’t directly effect your SEO. Search engines like Google will simply take a snippet of page text if you don’t set your own meta description. Page click through does affect your search engine ranking though. If no one clicks on the link to your page, search engines will assume it is not a relevant result. More importantly, if people don’t click to visit your site,… Read more »

How to Use Social Selling to Reach More Customers for your Shopify store

Posted on January 10, 2019 by - Marketing, Shopify, Social Media

social selling

Social media is no longer just a place to connect with old friends and share pictures of our dinners. It has become a vital platform for brands to learn about their audiences and engage with them. Advertising and customer care  sit side by side, helping existing customers and reaching more relevant potential audience members. As a result, social selling is a massive source of conversions for many brands. In this article, we will discuss 4 effective social selling tips that will help your Shopify store reach more customers. Remember to keep Social Selling social If you want to listen to and have discussions with your customers, then you should be on social media. If you don’t want to hear from customers, then social… Read more »

5 Easy SEO Essentials For Your E-Commerce Site

Posted on November 27, 2018 (Updated January 11, 2019) by - E-commerce, Marketing, Search, Strategies

SEO

Search Engine Optimisation (SEO) is one of those things that can often be overlooked during the exhausting process of designing and building a new e-commerce website. It’s completely understandable as it’s challenging enough to create something that looks good and does everything it should – from showcasing your products to checkout and payment. As this is all part of the user experience they are (with good reason) prioritised with time and resource. SEO practices on the other hand (if done well) usually go unnoticed by the user and because of it, can often be dismissed when building a site. This is always to the detriment of the business, because SEO can deliver fantastic return on investment. The good news is… Read more »

Strategic Discounting For E-Commerce

Posted on November 20, 2018 by - E-commerce, Marketing, Retail, Strategies

strategic discounting e-commerce

We are moving into the busiest season of the retail year. Previously known as the holiday season, the period between November and New year is now referred to in retail as discounting season. Customers are bombarded with Black Friday deals and 24-hour flash sales. They’re spoilt for choice and expect an incentive to buy. Many brands feel pushed into offering big discounts at this highly competitive time of year. That’s unavoidable. But relying on discounting long term only creates a race to the bottom in pricing. It costs 5x less to retain customers than acquire new ones. Discounts attract new traffic to your website and will create a spike in one-time e-commerce sales. But constant discounts are not a viable… Read more »