Category: Marketing

Telling Your E-commerce Brand Story

brand story

If you’re part of a growing e-commerce business, or have grown an e-commerce business from scratch, you’ll be familiar with the challenges of wearing multiple hats, juggling dispatch and customer enquiries whilst trying to attract more customers online. We get accustomed to doing everything as fast as possible. There’s always a new immediate task to be dealt with, and sales is a fire that needs constant stoking. Therefore, marketing is focused on the fastest return on investment. Creativity and branding get pushed aside as a luxury that you never have the time or budget to focus on. Why do you need a brand story? Having worked in content marketing and branding for many years, the one thing I see time… Read more »

How to write Meta Descriptions for e-commerce

meta descriptions

You’re working hard to market your company and make sure you appear in search. Writing your descriptions, optimising images, and mastering most of the other elements of effective search engine optimisation (SEO). However, if you’re anything like many of the many e-commerce merchants we speak to, you may be struggling with meta descriptions. Meta descriptions don’t directly effect your SEO. Search engines like Google will simply take a snippet of page text if you don’t set your own meta description. Page click through does affect your search engine ranking though. If no one clicks on the link to your page, search engines will assume it is not a relevant result. More importantly, if people don’t click to visit your site,… Read more »

How to Use Social Selling to Reach More Customers for your Shopify store

social selling

Social media is no longer just a place to connect with old friends and share pictures of our dinners. It has become a vital platform for brands to learn about their audiences and engage with them. Advertising and customer care  sit side by side, helping existing customers and reaching more relevant potential audience members. As a result, social selling is a massive source of conversions for many brands. In this article, we will discuss 4 effective social selling tips that will help your Shopify store reach more customers. Remember to keep Social Selling social If you want to listen to and have discussions with your customers, then you should be on social media. If you don’t want to hear from customers, then social… Read more »

5 Easy SEO Essentials For Your E-Commerce Site

SEO

Search Engine Optimisation (SEO) is one of those things that can often be overlooked during the exhausting process of designing and building a new e-commerce website. It’s completely understandable as it’s challenging enough to create something that looks good and does everything it should – from showcasing your products to checkout and payment. As this is all part of the user experience they are (with good reason) prioritised with time and resource. SEO practices on the other hand (if done well) usually go unnoticed by the user and because of it, can often be dismissed when building a site. This is always to the detriment of the business, because SEO can deliver fantastic return on investment. The good news is… Read more »

Strategic Discounting For E-Commerce

strategic discounting e-commerce

We are moving into the busiest season of the retail year. Previously known as the holiday season, the period between November and New year is now referred to in retail as discounting season. Customers are bombarded with Black Friday deals and 24-hour flash sales. They’re spoilt for choice and expect an incentive to buy. Many brands feel pushed into offering big discounts at this highly competitive time of year. That’s unavoidable. But relying on discounting long term only creates a race to the bottom in pricing. It costs 5x less to retain customers than acquire new ones. Discounts attract new traffic to your website and will create a spike in one-time e-commerce sales. But constant discounts are not a viable… Read more »

Halloween email subject lines

Halloween email subject lines

Brands know that Halloween is a billion dollar holiday and inboxes are about to be flooded with “No tricks just treats” Halloween email subjects, so you’re going to need an eye-catching subject line to make sure your Halloween email gets opened. Halloween is a time for celebration and a great opportunity to get creative with your emails. Whether you aim to get a little spooky or just be playful, Halloween is a time when you can really have extra fun. Use emojis, get creative with GIFs and fonts, and create emails to excite customers. To help you, we have created a list of 25 example Halloween email subject lines for your inspiration; Boo-tiful offers ending soon! Scream with excitement – Killer… Read more »