Category: Marketing

5 Easy SEO Essentials For Your E-Commerce Site

SEO

Search Engine Optimisation (SEO) is one of those things that can often be overlooked during the exhausting process of designing and building a new e-commerce site. It’s completely understandable as it’s challenging enough to create something that looks good and does everything it should – from showcasing your products to checkout and payment. As this is all part of the user experience they are (with good reason) prioritised with time and resource. SEO practices on the other hand (if done well) usually go unnoticed by the user and because of it, can often be dismissed when building a site. This is always to the detriment of the business, because SEO can deliver fantastic return on investment. The good news is… Read more »

Strategic Discounting For E-Commerce

strategic discounting e-commerce

We are moving into the busiest season of the retail year. Previously known as the holiday season, the period between November and New year is now referred to in retail as discounting season. Customers are bombarded with Black Friday deals and 24-hour flash sales. They’re spoilt for choice and expect an incentive to buy. Many brands feel pushed into offering big discounts at this highly competitive time of year. That’s unavoidable. But relying on discounting long term only creates a race to the bottom in pricing. It costs 5x less to retain customers than acquire new ones. Discounts attract new traffic to your website and will create a spike in one-time e-commerce sales. But constant discounts are not a viable… Read more »

Halloween email subject lines

Halloween email subject lines

Brands know that Halloween is a billion dollar holiday and inboxes are about to be flooded with “No tricks just treats” Halloween email subjects, so you’re going to need an eye-catching subject line to make sure your Halloween email gets opened. Halloween is a time for celebration and a great opportunity to get creative with your emails. Whether you aim to get a little spooky or just be playful, Halloween is a time when you can really have extra fun. Use emojis, get creative with GIFs and fonts, and create emails to excite customers. To help you, we have created a list of 25 example Halloween email subject lines for your inspiration; Boo-tiful offers ending soon! Scream with excitement – Killer… Read more »