Category: Marketing

Halloween email subject lines

Posted on September 14, 2023 by - Frooition, Marketing

Halloween email subject lines

Brands know that Halloween is a billion dollar holiday and inboxes are about to be flooded with “No tricks just treats” Halloween email subjects, so you’re going to need an eye-catching subject line to make sure your Halloween email gets opened. Halloween is a time for celebration and a great opportunity to get creative with your emails. Whether you aim to get a little spooky or just be playful, Halloween is a time when you can really have extra fun. Use emojis, get creative with GIFs and fonts, and create emails to excite customers. To help you, we have created a list of 25 example Halloween email subject lines for your inspiration; Boo-tiful offers ending soon! Scream with excitement – Killer… Read more »

Why every online retailer should be blogging + 5 tools to get you started

Posted on December 9, 2021 by - Marketing

Blogging for retailers

As a content marketer employed by an eCommerce store developer, one of the first places I look when checking out a new retail site is the company blog. Almost every eCommerce site has a blog, but very few are ever properly utilised. This is a real shame because a company blog allows a retailer to share relevant, engaging and unique content with their existing customers and potentially millions of other people using the major search engines to find the products they want to buy. Just in case you didn’t get the memo, Google loves relevant, engaging and unique content. Unfortunately, if you are a retailer selling the same products and using the same product catalogue descriptions as your competitors, relevant,… Read more »

Content Marketing – The Gift That Keeps on Giving This Holiday Season

Posted on November 4, 2021 by - Marketing

I’m going to share a secret with you at the end of this blog post. Hopefully, it will inspire you to invest in a marketing strategy for your eCommerce site that you know you should have been doing for years now but have somehow put it off. For as long as I can remember, I’ve been telling retailers that they should be blogging. A good blog is the perfect content marketing strategy for sharing your wisdom and knowledge with existing and potential customers. It’s a place where you can increase visibility, build reputation, and, let’s not forget why we are all here, sell more. Blogging can also be incredibly cost-effective and reap long-term rewards. Despite my insistence that content marketing… Read more »

Growth Hacking For E-Commerce – Accelerating Sales With Reciprocity

Posted on July 1, 2019 by - Frooition, Marketing, Strategies

Growth hacking for e-commerce

Popularised by business bloggers and keynote speakers, the phrase growth hacking is the perfect mix of snappy enthusiasm and aspiration. Like hustle, it’s a phrase that’s never monotone. There’s a natural energy to it’s quick simplicity. Growth – we all want that. Hacking – getting what we want even faster and with less investment?! Even better! This phrase is music to every entrepreneur’s ears. The promise of their dreams. But going beyond the enthusiastic promise of easy growth, past the bright smiles of influencers and their incredible drop shipping claims, what does growth hacking really entail? Growth hacking is when a company uses ideas, tools, technology and products in intelligent and creative ways to generate more customers or conversions. Often… Read more »

4 Emails To Improve Your E-Commerce Turnover

Posted on June 24, 2019 by - E-commerce, Frooition, Marketing

4 emails that will improve your e-commerce turnover

Email is one of the highest converting forms of e-commerce marketing. Every e-commerce business should be sending regular mails. If you haven’t already got one, you should make building your mailing list a priority. Following that, you should start to build your e-commerce email campaigns. To get you ready, we will take you through the four top performing types of e-commerce emails and how they can work for your e-commerce business.   1. Order confirmation   Order confirmations acknowledge a customer’s purchase.   Why is this email type important?   This type of email is automatic with Shopify and BigCommerce stores. Merchants often overlook the potential for it, seeing it as just a delivery email, a common courtesy. But, everyone… Read more »

Marketing A BigCommerce Store in 2019 – 5 Most Effective Techniques

Posted on June 17, 2019 by - Bigcommerce, Marketing, Retail

marketing for BigCommerce Stores

Marketing a BigCommerce store, it’s always important to keep consistent branding. From your products to your customer service responses. Branding goes far beyond adding your logo to everything. But when marketing a BigCommerce store, it’s easy to get lost in the numbers and forget the importance of making a good first impression. The most important part of your customers’ experience is the first impression, followed by your effort to continue that experience through the course of their buying journey. We are going to go through some marketing trends that are making a real impact in e-commerce. You can test these trends out for yourself – no extra spending needed!   Focus on the new generation   Generation Z were born between… Read more »

Positioning Your Store In A Crowded Market

Posted on May 28, 2019 by - Bigcommerce, Frooition, Marketing, Retail, Shopify, Strategies

crowded market

With more and more brands and retailers selling online, customers are spoilt for choice. If you want them to choose to buy from you, it’s essential to distinguish your business from the competition. Positioning a business in its own unique space can be achieved using a combination of two approaches. A business can differentiate based on: Products they offer The audience they target Overheads of traditional retail would make operating in a small niche unprofitable. However, in the digital era, it’s entirely possible to work with clients around the globe. There are enough customers for even the smallest niche sellers to build a thriving business. It’s just a case of attracting them. Building a brand   A brand is more… Read more »

Finding Your Brand’s Tone Of Voice: Speaking to attract your tribe

Posted on May 23, 2019 by - Frooition, Marketing

One of the hallmarks of a great brand is a confident and distinctive tone of voice. These brands know exactly who their customers are and speak to them in a way that’s natural and engaging. Tone of voice is the result of the choices a brand makes about the language, style and messages it shares. People will make decisions about your brand based on the tone it communicates with. It’s important because it can draw your audience closer or alienate them completely. We live in the age of personalization. And customers have limitless choices. They will choose brands that fit their lifestyles and values. For brands, this means finding the right way to approach customers, the right tone of voice.… Read more »

Mailchimp VS Klaviyo for Shopify

Posted on March 28, 2019 by - E-commerce, Marketing, Shopify

Mailchimp vs Klaviyo

Mailchimp is separating from Shopify. So, by May 12, any merchants using Mailchimp will need to switch to another mail service. Klaviyo is one of the most popular alternatives to Mailchimp right now. If you’re not familiar with Klaviyo, this post will give you an overview of what it does, and how it compares to Mailchimp.   Who uses Mailchimp or Klaviyo?   Your store is doing well. You have a custom Shopify store design that’s converting like a dream and you’re turning 6 figures in revenue each month. You’re focused on squeezing every last bit of profit from your store. Your product research is doing well, your pixel is trained, and your processes are organised so that you have time… Read more »

Branding for automotive parts sellers

Posted on March 26, 2019 (Updated April 1, 2019) by - E-commerce, Marketing, motors

Branding for automotive parts sellers

Selling auto parts online, you’re operating in a growing but competitive market. Sourcing the right stock, getting it online and ensuring that customers find your auto parts website when they search takes hard work. It’s common for automotive parts sellers to find they’ve become so focused on this journey, that they’ve neglected the importance of their brand. But brand is essential for automotive parts retailers. As an auto parts retailer, here’s why you should take time to develop your brand, and how you should do it. Your Brand Helps Your Team Regardless of whether you are two people or two hundred, your brand is a powerful tool to align individuals towards a mission and a purpose. Your brand communicates who… Read more »