Category: Google Commerce

Running your plan…

Posted on January 10, 2012 (Updated April 1, 2016) by - E-commerce, eBay, eBay Design, Frooition, Google Commerce, Other, Retail, Strategies, Uncategorized

Running Your Plan Running a plan is like taking a night drive home, even though you can only see 50 feet in front of you at times, you know eventually you’ll get there. You may need to adjust your route several times depending on what becomes visible, but sticking fast to your objectives and watching the road you’ll find the quickest and safest route to your destination. Likewise with a plan, unexpected events will happen along the way and you may need to update and deviate perhaps several times but by drawing back to your objectives and holding fast to your plan you will get there. Stay Fuelled – Your Mindset If you want to make the whole journey you… Read more »

Social Media as a Marketing Opportunity

Posted on June 8, 2010 (Updated January 21, 2019) by - E-commerce, eBay, Google Commerce, Other, Retail, Search, Social Media

As an eBay seller it’s easy to get caught up in the everyday graft of just keeping your operation running. You might be drowning in brown tape and jiffy bags and making sure you make it to the post office in time, but remember there’s a whole world out there. eBay is a walled garden. It’s busy and has millions of buyers for you. But there’s more to the internet than eBay. You can boost your eBay sales by marketing online. One of the most talked about opportunities is social media marketing. That means sites such as Facebook, Twitter, LinkedIn, MySpace and other activities such as blogging. Twitter has grown phenomenally in the past year or so and is now… Read more »

Google Analytics v2.0 – more function, less hassle..

Posted on May 9, 2007 (Updated May 12, 2016) by - Google Commerce

OK, so it looks like Google are to roll out some new features and functionality to their superb Google Analytics package (free of charge for all you folks that haven’t currently implemented this with your CA Stores or stand-alone Websites). Over the next several weeks Google are set to migrate all accounts to the new interface, so worry not if your account looks no different. OK, so onto the features.. Customizable Dashboard so one of the major features – in my eyes anyway – is the option to customize your dashboard (with drag & drop functionality). Every time I use G.A, I find myself viewing the same key data reports, no matter what the site, and even though it’s not… Read more »

Google Analytics to increase your e-commerce performance..

Posted on January 12, 2007 (Updated May 25, 2011) by - Google Commerce, Search

Matt Cutts, A Google employee currently heading up Google’s WebSpam team, has recently posted a good article on Google Analytics, giving you a sample of the depth of information you can access using this free web based service from Google. This data is interesting to look at for sure, but for those of you who run an e-commerce business, knowing your statistics (top keywords, referring URLs, traffic trends, etc) can help you to save time and money. For example, Google Adwords is implemented within Google Analytics, so finding what your top keywords based on your site data, and implementing these into your Google Adwords campaigns in order to increase performance is a much more straight forward process. You could also… Read more »

Will Google Take Over the World?

Posted on November 1, 2006 (Updated May 25, 2011) by - Google Commerce

Recently Google has made a number of acquisitions that have made headline news. The most obvious recent purchase was the high profile takeover of YouTube for $1.65 Billion in stock. However this merger is just one in a long line of Google purchases. Google’s latest procurement includes the purchase of the WIKI based site JotSpot. JotSpot was founded by the co founders of the former search engine site Excite; one of the first search engine home pages to feature customizable home pages which Google users have come to know and love. The current trend to move towards new web 2.0 technology (such as WIKI technology AJAX and my space type sites) is being vastly adopted by many big players in… Read more »