Category: Frooition

7 signs your e-commerce website design needs to change

e-commerce website design

An e-commerce website’s appearance, usability, and features should shout trustworthiness and professionalism. How an e-commerce website looks and works indicates its safety and credibility to potential customers. Therefore, the essential rule of good e-commerce website design is understanding what makes your website enjoyable for a customer to use. The day your website stops making customers feel good about doing business with you, it starts hurting your business. If your e-commerce site is experiencing any of the following 7 signs, it’s probably time to upgrade. 1. Your site is slow The cardinal sin of e-commerce website design has to be slow load time. Customers hate slow loading websites. It has always been this way, but with fast connections now being the norm… Read more »

Cross-selling in eBay listings

cross selling in eBay

Some of the biggest retailers of all time owe much of their growth to cross-selling. Cross-selling can help companies nurture and maximize relationships with current customers, increasing profits and efficiency. From the sweeties at the supermarket checkout, to the plant pots in Ikea displayed with a plant sold separately ready placed inside, cross-selling is every retailer’s favorite profit-boosting trick. McDonald’s have built an empire from cross-selling. They never fail to ask if you would like fries or a drink with your burger. Online, Amazon has leveraged the power of cross-selling to help them become one of the largest retailers of all time. Both the “Frequently Bought Together” and “Customers Who Bought This Item Also Bought” sections on Amazon product pages… Read more »

eBay Links Policy 2017

eBay links policy

eBay links policy   From October 2017, eBay links policy states that sellers are no longer allowed to share contact information in item descriptions, images or eBay Shops. Ebay sellers now need to remove contact information from both active and new listings. This includes information included in images such as phone number, email, or even a store physical address. Ebay messaging tools, such as My Messages or Best Offer, make it easy to communicate with customers and create a clear record of interaction in case of disputes. Fraud on eBay is very low, but scams still happen, and eBay want to stop them completely. Most fraudulent eBay sales happen because a customer has been convinced to take the sale off eBay. When… Read more »

Getting started with SEO for BigCommerce

BigCommerce SEO

BigCommerce SEO Basics Your BigCommerce is your own unique e-commerce area of the internet. It is your responsibility as a merchant to market your site and get customers to visit. Search engine optimization (SEO) is only one part of that marketing mix, but most online shoppers start the buying process by using a search engine, so it’s an important one. If you have a well-optimized site, you’ll rank higher in search results and increase the chance of a potential shopper finding and shopping with you. SEO is important whether you’re just starting to sell online, or have been selling online for years. Optimizing your site should be a continuous process, as search engines are constantly remapping the internet to index… Read more »

2017 Important Holiday Season Dates For E-Commerce

e-commerce holiday dates

During the five day period from Thanksgiving through Cyber Monday in 2016 consumers spent a total of $12.8 billion online in the U.S, according to Adobe Digital Insights. That represents a 15% increase over 2015. Nevertheless, that figure pales compared to the $17.8 billion spent online on China’s 2016 Singles Day on November 11th 2016. Non-traditional shopping dates, pioneered by e-commerce merchants, are increasingly dominating the holiday period for retail. What follows are day-by-day breakdowns of the major e-commerce holiday dates as well as emerging trends. Halloween – 31st October Halloween has been increasingly growing in financial importance year on year and even more so in the UK. In 2016, it was estimated to be worth £466m for the UK… Read more »

Seller Stories – Destination Treasures

Frooition has been creating custom eBay store design for longer than any other design company. We have watched eBay evolve as a platform, and learned so much along the way. This blog was created as a way to share that knowledge with sellers. But we learn just as much from sellers and their stories as they learn from us! Working with thousands of individual sellers from all over the globe, hearing their amazing business stories and helping them to meet their goals is really the biggest privilege for anyone working at Frooition. Being an entrepreneur is not easy. It takes a lot of work and determination, and the stories of our sellers never fail to inspire us. We are proud… Read more »

Promoting your e-commerce for the holidays

e-commerce

Summertime is drawing to a close and the holiday season is just around the corner – also known as the busiest quarter of the retailing year. Starting with Halloween at the end of October, and now incorporating some of the biggest dates in the retail calendar such as singles day and Black Friday, the holiday period is now more important to retail than ever before. This is a period of great opportunity, but also fierce competition. Here’s our advice on promoting your e-commerce store to ensure you get the most from this highly profitable time of year: Sell Everywhere Marketplaces are the central point of e-commerce. Many people now search eBay or Amazon for products before searching Google. A presence on key marketplaces… Read more »

Cassini eBay search engine guide

cassini

Cassini is eBay’s internal search engine. Every time a customer searches on eBay, Cassini learns about how people search, engage, and purchase on eBay. To clarify, when a person searches on eBay, Cassini doesn’t just look at the search term and matching listings, it looks at the history of the individual searching too. Cassini looks for patterns in the customer’s past buying behaviour to establish what is most likely to inspire them to buy. As a result, it’s able to score listings based on how well they meet individuals buying preferences. Scoring factors to see how listings meet individual preferences include: Returns policy Response time to customer questions product info Product pictures Feedback quality score Shipping policies, prices, and delivery… Read more »

Rare Wonder Woman Comics (Including Issue #1) To Be Sold On eBay.

Wonder Woman issue 1

Three of the oldest and most historically important Wonder Woman comic books —including issue No. 1- are being auctioned off on eBay. The comics being auctioned (separately) are Wonder Woman No. 1, Sensational Comics No. 1, and All Star Comics No. 8, all featuring some of the earliest representations of Wonder Woman. For this one of a kind, historic auction, Frooition designed a unique custom listing design. The listing design is inspired by the DC comic’s artwork and their iconic depiction of the progressive heroine. The copy of the first issue of Wonder Woman was originally sent to Harper’s Magazine. The magazine was filed away in a cabinet and forgotten, preserving it in pristine condition. The other two comics in the auction were bought from a collector. The comics,… Read more »

Why load speed is crucial to your e-commerce – and ten ways to improve it.

load speed

Two-thirds of people now own a smart phone. The average smart phone user checks their phone 40 times a day. As smart phone use spreads and the majority think of the internet as an everyday necessity, our expectation of instant access to information increases, and our patience levels drop. Load speed is only getting more important. Google evaluates your website landing pages to determine your website’s Quality Score and Ad Rank. If your landing page experience is slow, you get a lower Quality Score from Google. Which means your ads will likely rank lower in paid search results, and you’ll have a harder time climbing rank for organic search terms. Slower sites have to bid super high to compete with… Read more »