Category: Frooition

Boost Your eBay Sales in 2 Easy Steps Using Item Specifics

Posted on September 3, 2019 (Updated March 28, 2022) by - Frooition

Boost your eBay sales

Want to increase your eBay sales? Well of course, who wouldn’t. Well, the first step is getting your items seen by more buyers. It is possible to boost this through sponsored listings and paying for additional listing features. However, there is an effortless, free, and effective way to achieve this: it’s just a matter of adding the right item specifics in the right place on eBay. How to boost sales on eBay in 2 steps: Tip #1: use product catalogue The first (and easiest) tip is to match your product to the items catalogue entry on eBay. If you can find your product line in the eBay catalogue, you should always use this. EBay will transfer the product details directly… Read more »

eCommerce Analytics (why is it so important?)

Posted on August 29, 2019 (Updated September 3, 2019) by - Frooition

Having access to a comprehensive suite to monitor any eCommerce analytics is business-critical. Trying to run any website without a good view of your analytics is like trying to ride a bike blindfolded. When it comes to an e-commerce website without analytics; it’s like trying to ride a bike blindfolded, down the middle of a motorway, while setting fire to your wallet… With today’s free offerings from Google, there is absolutely no excuse for not adding Google Analytics to your eCommerce store. You should include Google Analytics in any eCommerce website project you undertake (…we do). Need to setup Google Analytics on your BigCommerce Store? Follow this guide and get it done in less time than it takes to make… Read more »

The 10 Dos and Don’ts for Your Online Web Store

Posted on July 24, 2019 by - Frooition

Building an online store is easier said than done. There are so many factors to take into consideration that sometimes it can be overwhelming. But, like anything in life, it’s important to mind the details if you want to have any success. And, no matter how experienced you are with online retail, there’s always something you could do better. That’s why we’ve created this list of the top 10 Dos and Don’ts for your online store.   Whether you’re an ecommerce newbie or a chiseled veteran, you’re sure to find some golden words of wisdom in this list. (And, read through the whole list for a Bonus tip at the end.) Here are the top 10 Dos and Don’ts when… Read more »

Growth Hacking For E-Commerce – Accelerating Sales With Reciprocity

Posted on July 1, 2019 by - Frooition, Marketing, Strategies

Growth hacking for e-commerce

Popularised by business bloggers and keynote speakers, the phrase growth hacking is the perfect mix of snappy enthusiasm and aspiration. Like hustle, it’s a phrase that’s never monotone. There’s a natural energy to it’s quick simplicity. Growth – we all want that. Hacking – getting what we want even faster and with less investment?! Even better! This phrase is music to every entrepreneur’s ears. The promise of their dreams. But going beyond the enthusiastic promise of easy growth, past the bright smiles of influencers and their incredible drop shipping claims, what does growth hacking really entail? Growth hacking is when a company uses ideas, tools, technology and products in intelligent and creative ways to generate more customers or conversions. Often… Read more »

Top 4 Best Ecommerce Website designs [2019]

Posted on June 27, 2019 by - Frooition

Our Best Ecommerce Website Designs in 2019: As we cross the half way point of the year we decided to compile our list of the Best Ecommerce Website designs we have completed this year. We have rated the designs based on the UX (look and feel) of the site but also the UI and features of the site that make these sites unique. 1.Direct Plants Direct Plants are a valued Frooition customer who were having issues with the speed of their existing store. The store was on a legacy self hosted platform. The site was taking in excess of 30 seconds to load and was being penalised in search as well as discouraging buyers. Direct Plants contacted Andy at Frooition… Read more »

4 Emails To Improve Your E-Commerce Turnover

Posted on June 24, 2019 by - E-commerce, Frooition, Marketing

4 emails that will improve your e-commerce turnover

Email is one of the highest converting forms of e-commerce marketing. Every e-commerce business should be sending regular mails. If you haven’t already got one, you should make building your mailing list a priority. Following that, you should start to build your e-commerce email campaigns. To get you ready, we will take you through the four top performing types of e-commerce emails and how they can work for your e-commerce business.   1. Order confirmation   Order confirmations acknowledge a customer’s purchase.   Why is this email type important?   This type of email is automatic with Shopify and BigCommerce stores. Merchants often overlook the potential for it, seeing it as just a delivery email, a common courtesy. But, everyone… Read more »

TheMarket: The brand new marketplace you should know about

Posted on June 23, 2019 by - Frooition

The Market

Launching soon, TheMarket is set to excite New Zealand shoppers with a beautifully curated lifestyle Marketplace.  Backed by New Zealand’s largest retail group The Warehouse, TheMarket will leverage off the well-established customer database of 3.5 million. The Experience. The extensive, content-rich e-commerce platform will offer curated lifestyle & brands, and in-season range.  During the first 6 months from launch, all sellers on The Market will be offered a free, weighted share of traffic which will drive discoverability of their products.  Sellers can create their own store fronts on the platform to create a fully-branded, engaging experience for their customers. “TheMarket is a large, content-rich e-commerce marketplace platform offering merchants a broad reach to New Zealanders.  We focus on curated lifestyle products & brands… Read more »

4 Ways To Improve Your Strategy For Cross Selling On eBay

Posted on June 5, 2019 (Updated March 28, 2022) by - eBay, Frooition, Strategies

cross selling on eBay

Traffic is guaranteed on eBay. But converting viewers into customers and increasing order value will always be a challenge. For your business to grow, you should be cross selling on eBay. When done right, cross selling can help customers, shorten the purchase journey, and increase revenue.   What is cross selling and why do you need it on eBay? It’s easy to confuse cross-selling with up-selling. However, they are separate techniques. Up-selling typically involves trading up to a better version of what’s being purchased. Cross selling is selling an additional product to a customer to increase the value of the sale. A perfect example of this would be to think of the phone case or the insurance that they always try… Read more »

Positioning Your Store In A Crowded Market

Posted on May 28, 2019 by - Bigcommerce, Frooition, Marketing, Retail, Shopify, Strategies

crowded market

With more and more brands and retailers selling online, customers are spoilt for choice. If you want them to choose to buy from you, it’s essential to distinguish your business from the competition. Positioning a business in its own unique space can be achieved using a combination of two approaches. A business can differentiate based on: Products they offer The audience they target Overheads of traditional retail would make operating in a small niche unprofitable. However, in the digital era, it’s entirely possible to work with clients around the globe. There are enough customers for even the smallest niche sellers to build a thriving business. It’s just a case of attracting them. Building a brand   A brand is more… Read more »

Finding Your Brand’s Tone Of Voice: Speaking to attract your tribe

Posted on May 23, 2019 by - Frooition, Marketing

One of the hallmarks of a great brand is a confident and distinctive tone of voice. These brands know exactly who their customers are and speak to them in a way that’s natural and engaging. Tone of voice is the result of the choices a brand makes about the language, style and messages it shares. People will make decisions about your brand based on the tone it communicates with. It’s important because it can draw your audience closer or alienate them completely. We live in the age of personalization. And customers have limitless choices. They will choose brands that fit their lifestyles and values. For brands, this means finding the right way to approach customers, the right tone of voice.… Read more »