Category: Frooition

eBay to Change How Promoted Listings Standard Fees Are Calculated

Posted on May 4, 2022 by - eBay, Frooition

eBay has contacted its sellers to advise them that the online marketplace is changing how it calculates its Promoted Listings Standard fees. Promoted Listings Standard fees are currently based on the final selling price of an item. However, from June 1, 2022, these fees will be based on the total cost of the sale, including taxes, shipping, and any other applicable fees relating to business and private sales. What will change? Ad Fees will now be calculated once a sale has been completed. The Ad Fees estimates will no longer be available. This is because the new fee structure will be based on variables, including the buyer’s location and shipping costs which are not determined until the final sale has… Read more »

Amazon Allows US Brands to Target Customers with Themed Email Campaigns

Posted on February 18, 2022 by - Amazon, Frooition

Amazon has long prohibited its sellers from sending promotional email campaigns to their customers acquired on the marketplace. However, according to a recent announcement, that stance is now shifting for a select group of sellers. US sellers that are part of Amazon’s Brand Registry program are now able to send themed promotional email campaigns to customers who have opted to “follow” their brands. Permitted campaign strategies include notifications about new products or promotions. Manage your customer engagement Email campaigns are managed using Amazon’s “Manage Your Customer Engagement” tool which is designed to increase repeat business and help brands build a more robust following on the Amazon platform. Amazon explains: “The Customer Engagement tool empowers brand owners registered in Brand Registry to engage… Read more »

Let’s Talk BigCommerce Design and eBay Optimisation at Birmingham’s Spring Fair 2022

Posted on January 19, 2022 by - Bigcommerce, eBay, Frooition

With more than 50,000 visitors and 2,500 exhibitors from across the trade, the Spring Fair, held at Birmingham’s National Exhibition Center (NEC) between February 6th and 9th, is like Glastonbury for the retail industry. As a business headquartered in the Midlands and serving clients worldwide, Frooition couldn’t be more excited about welcoming so many of “our people” to the city we are very proud to call home. To celebrate the return of the Spring Fair to Birmingham, after a fallow year in 2021, Frooition is delighted to announce that our eCommerce design and optimisation experts will be in attendance at the event and look forward to welcoming all attendees and fellow exhibitors to our exhibition space. eCommerce best practices and… Read more »

7 tips to optimise your eBay listing strategy in 2022

Posted on December 23, 2021 by - eBay, Frooition, Seller Releases

ebay listing optimisation

Optimisation, optimisation, optimisation! It seems that we cannot say the word “optimisation” enough when we talk about eBay these days. But just in case you didn’t get the memo, optimising your eBay listings should be your number one priority in 2022 if you want to stay relevant and continue to enjoy healthy sales on the online marketplace. Regular readers of this blog will know that we’ve been inundated recently with messages from sellers telling us that their eBay sales have fallen off of a cliff. However, as we’ve dug a little deeper, we’ve also discovered many other eBay sellers enjoying a significant spike in their sales. The main difference between these two groups of sellers is their attitude to employing… Read more »

From the High Street to the West Country — A Retail Entrepreneur’s Journey with BigCommerce and Frooition

Posted on November 2, 2021 by - Bigcommerce, E-commerce, Frooition

Elston&Son

After a long career in retail management and eCommerce, working with major brands, including HMV and Clarks, Dave Elston decided it was time to invest his knowledge and experience into something he could call his own. So, in 2020, he started on a new journey which saw the launch of Elston & Son, a family-run business selling artisan food and drink supplied by local producers in the West Country. We sat down with Dave to discuss the challenges of launching an online food and beverage business. He also shared his experience about how the skills he developed in the corporate world benefited him as an entrepreneur in the SME arena. Finally, he told us why he partnered with BigCommerce and… Read more »

How Direct Plants re-platformed and boosted their multi-channel sales [Webinar 18th Aug]

Posted on August 4, 2021 by - Frooition

Frooition are Co-hosting a free webinar with Linnworks, BigCommerce and Direct Plants on the Wed Aug 18th – 3pm BST.  Find out how DirectPlants grew and thrived during the pandemic and find out plenty of tips and tricks to grow your online business. In this webinar BigCommerce, Frooition & Linnworks will be joined by Shaun O’ Brien from Direct Plants to discuss the strategies that have allowed this multi-channel eCommerce retailer to de-risk its approach to multichannel selling and go from strength to strength over the last 2 years. You will find out how Direct Plants: Increased sales 70% during the COVID-19 outbreak Switched their multi-channel tools in just a few hours Leveraged cart level discounts & multibuy options to… Read more »

Dynamic Cross Promotion on eBay, Sell more with Frooition [Guide]

Posted on July 7, 2021 by - eBay, eBay Design, Frooition

eBay dynamic cross promotion

Are you cross selling on eBay to boost sales? As we mentioned in our 10 eBay essentials, cross promotion is a huge part of optimising listings. One of Frooition’s most powerful features is the dynamic cross promotion sections within every eBay product listing template. Dynamic Cross selling on eBay offers alternative products from your eBay account within each eBay listing. The aim is to retain the buyer and encourage them to visit your other items on eBay rather than returning to the core eBay search and stop them from potentially buying with your competition. Successful dynamic cross promotion directly increases sales, boosts conversion rates, improves click-through and increase average order values. A positive side effect of dynamic cross selling is it also boosts brand… Read more »

eBay Promoted listings via Frooition

Posted on June 24, 2021 (Updated March 28, 2022) by - Frooition

Marketing and promotion on eBay

Frooition are delighted to announce the immediate availability of an exciting new advertising service in partnership with eBay. This service, eBay Promoted Listings, is now available to Frooition eBay customers within our eBay-certified Frooition software suite. The Promoted Listings advertising service is a Pay Per Sale service and is the first release in the eBay marketing toolkit that allows eBay sellers to get more views and grow their sales through promoted and enhanced listing visibility. It’s not just about increasing your visibility on a search page, it’s about visibility across the whole shopping journey including Search, View Item, My eBay and Browse pages together with other eBay locations exclusive to Promoted Listings campaigns This new service offers the potential to increase listing views by up to 32% (average based on a… Read more »

Selling Personalised and Customised Products on eBay

Posted on May 24, 2021 (Updated July 12, 2023) by - eBay, Frooition

eBay personalised product

In recent years the personalised product and gift market has flourished, online sellers are embracing the buyer demand to add personalised offering to their ranges. Selling personalised and customised products online on eBay has always been a great option and now it has become easier than ever. There really is an exhaustive list of companies selling personalised gifts, custom products, bespoke domestic items, phones, gadgets, garden and homeware, wedding gifts, sporting goods, cushions, bags of all shapes and size, bottle openers, pens, photo frames, t-shirts, trainers, stickers, decals and numerous other products that can all be further enhanced by adding custom text, graphics or decorations. Can I sell customised or personalised products on eBay? Yes! Selling  personalised and customised products… Read more »

10 eBay Design Essentials to Boost Your eBay Sales

Posted on May 14, 2021 (Updated March 25, 2022) by - eBay, eBay Design, Frooition, Strategies

eBay design tips

Custom eBay brand design sets you apart from competitors and keeps customers in your eBay listings for longer. Not just exciting visuals, custom eBay listing design can include extra sales features like video in listings, dynamic cross-promotion and software for motors and motor parts sellers. It’s important that your customers know who they are buying from. If you sell great products and give excellent service, then you should brand that experience so that customers can be loyal to you using a proven eBay design for sellers. Professional branding design for eBay sellers makes it clear that you are a serious seller and encourages buyers to trust you. They know that you’re invested in eBay and your company appearance and that they… Read more »