Category: Frooition

Podcast: The Secret Diary of a Side Hustle: How I Find Great Products to Sell on eBay and Amazon

Posted on October 11, 2022 by - Frooition

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Like many other eBay and Amazon sellers, Vanessa McDowell’s online business can best be described as a side hustle. But what make’s Vanessa’s story so fascinating is her adoption of sophisticated sales tools. She’s also unafraid of the kind of hustle small and large sellers need to commit to stay relevant and sell more online. In this episode, Vanessa explains how she built her side hustle business around her existing family and work commitments and how she researches markets to reduce the risk when buying stock. She also shares her experience sourcing stock from China and how FBA changed her life as a seller.

eBay UK Seller Update – September 2022

Posted on September 28, 2022 by - Frooition

eBay UK’s September 2022 Seller Update delivers new features and tools designed to help sellers run their businesses, solidify their brands, and build connections with buyers to encourage repeat purchases. The online marketplace has also updated its guidance for sellers in Great Britain and Northern Ireland regarding compliance with safety, health, and environmental regulations now that the UK has left the European Union. Adding Video to Your Storefront and Listings eBay sellers can now create a more engaging experience for their buyers by adding video to their eBay storefront and eBay listings. eBay has highlighted how sellers should use video across two different areas: Storefront: eBay suggests that it is often the story behind a business that makes the sale.… Read more »

eBay Beats Depop and Vinted For Pre-Loved Fashion Bargains

Posted on September 16, 2022 by - eBay, Frooition

eBay is the cheapest online marketplace to buy pre-loved fashion in the UK, according to research by the discount retail site VoucherCodes.co.uk. The study analysed pricing data for 20 popular fashion brands, including Dior, Nike, and YEEZY, across eBay, Depop, and Vinted. The research found that pricing across the three marketplaces varied dramatically, with eBay typically featuring the lowest prices for pre-loved fashions. Lowest Prices for Pre-Loved Fashion The analysis showed that 12 out of 20 researched items were priced significantly lower on eBay than Depop and Vinted. Only five items were cheaper on Depop and three on Vinted. Highlighting the price differences across the various online marketplaces, the study showed a pair of Nike Air Jordan 1’s were priced… Read more »

Pretty Little Thing Launches Pre-Loved Fast Fashion Marketplace App

Posted on September 1, 2022 by - Frooition

Fast fashion brand, Pretty Little Thing, has launched a marketplace app enabling users to buy and sell second-hand clothing. The PLT marketplace joins an already crowded market, including fashion-specific brands like Depop and Vinted, along with traditional online marketplaces like eBay, which are rapidly rediscovering their love for pre-loved items. eBay and PLT are clearly targeting a similar audience, with both brands investing heavily in promotions linked to the reality TV series Love Island. eBay sponsored the last reality show series, providing contestants with pre-loved fashions, and recently announced a collaboration with the Islander Tasha Ghouri. Meanwhile, PLT has just announced a six-figure deal with Tasha’s fellow Islander, Indiyah Polack, to represent the fashion retailer as a brand ambassador. Sustainable… Read more »

The eBay Business Roadshow Hits The Beach at Southend on Sea

Posted on August 30, 2022 by - Frooition

The eBay Business Roadshow is heading to Southend on Sea on September 8, 2022. What better way to end the summer than a quick trip to the seaside to catch up with eBay best practices and network with eBay executives and fellow sellers? The eBay design and optimisation experts at Frooition will also be on hand to discuss how you can position your eBay business for success in the busy Q4 sales period. The roadshow will be hosted at Southend on Sea’s Park Inn by Radisson Palace, located on the resort’s Western Esplanade, overlooking the beautiful River Thames and just 300 metres from the famous Southend Pier. What Will eBay Sellers Learn? As with previous eBay Business Roadshow events, eBay… Read more »

Christmas 2022: Why It’s Never Too Early To Think About The Holidays

Posted on August 15, 2022 by - Frooition

We might be in the midst of another extreme heatwave this summer, but that doesn’t mean it’s too early to start thinking about Christmas. If the dog days of summer mean anything to online retailers, this time of year should be about getting ready for the peak Q4 Holiday sales season. Getting ready for peak means having all of your marketing strategies lined up and ready to go. For the typical online marketplace seller, this might mean ensuring your listings are fully optimised in terms of eBay listing best practices. For more sophisticated multi-channel online retail businesses, a priority could be ensuring their MarTech stack is fully aligned to manage the opportunity in the most efficient manner possible. Learn More:… Read more »

eBay Collaborates With Love Island’s Tasha Ghouri To Promote Non-Fast Fashion

Posted on August 11, 2022 by - eBay, Frooition

eBay UK is “coupling up” with Love Island’s Tasha Ghouri in what is described as the first non-fast fashion brand partnership to come out of the cult TV series. The collaboration is part of eBay’s continued commitment to change how consumers shop for clothes. eBay currently sells a piece of pre-loved fashion every second. The online marketplace originally partnered with the ITV2 reality TV show to dress its contestants in pre-loved fashion for the summer show. The brand ambassador partnership with Tasha Ghouri is the latest in a long line of high-profile collaborations promoting the circular economy, including the recently announced partnership with MTV to resurrect the motor makeover show Pimp My Ride. Pre-Loved Fashion Style Icon eBay highlights the… Read more »

Is TikTok Livestream Shopping The New QVC For Gen Z Shoppers? Not Yet!

Posted on July 29, 2022 by - Frooition

TikTok’s plans to turn the burgeoning social media platform into a global livestream shopping platform have been potentially derailed, according to a recent report in the Financial Times. The livestream shopping experience was launched in the UK last year after initial success in the Asian markets. However, plans to expand the scheme further into Europe and the United States have been put on hold after UK sales failed to meet expectations. What is Livestream Shopping? Livestream shopping is the social media equivalent of TV shopping channels like QVC, where live presenters demonstrate products, hype special offers, and ultimately sell products hand over fist. So the question is, can TikTok turn the “TV shopping” model on its head and appeal to… Read more »

What Does The New Normal Look Like For Online Retailers?

Posted on July 28, 2022 by - Frooition

In the post-pandemic world, eCommerce is still considered a reasonably safe bet. However, as consumers return to “normal” shopping habits and previously unforeseen circumstances, such as the cost-of-living crisis, and ongoing problems with the global supply chain, hit consumers and retailers in the pocket, it’s important to be realistic about the shape and size of the opportunity. Many of our clients saw their businesses grow at unprecedented levels during the nearly two-year cycle of lockdowns and restricted high street shopping. Some believed this trend was the “new normal” and were shocked to see their online sales falling off a cliff when restrictions were relaxed. Ecommerce is Still a Growth Industry The good news is that eCommerce is still a growth… Read more »

Save up to 50% on BigCommerce Subscription Fees with Help to Grow: Digital

Posted on July 27, 2022 by - Frooition

Help to Grow: Digital is a UK government-backed scheme that helps eligible small businesses fund the purchase of new software. As part of the initiative, the scheme is able to offer a discount of up to 50% or £5,000 (excluding VAT) towards the cost of buying approved software, including the BigCommerce eCommerce platform. The scheme is available across BigCommerce’s Standard, Plus, and Pro packages and covers 12 months of operation. Is Your Online Retail Business Eligible? To be eligible for the discount on BigCommerce and other approved software, businesses must meet all the following criteria: UK Registered Business: Your business must be registered in the UK at Companies House or be a registered society listed on the Financial Conduct Authority’s… Read more »