Category: Frooition

Let’s Talk BigCommerce Design and eBay Optimisation at Birmingham’s Spring Fair 2022

With more than 50,000 visitors and 2,500 exhibitors from across the trade, the Spring Fair, held at Birmingham’s National Exhibition Center (NEC) between February 6th and 9th, is like Glastonbury for the retail industry. As a business headquartered in the Midlands and serving clients worldwide, Frooition couldn’t be more excited about welcoming so many of “our people” to the city we are very proud to call home. To celebrate the return of the Spring Fair to Birmingham, after a fallow year in 2021, Frooition is delighted to announce that our eCommerce design and optimisation experts will be in attendance at the event and look forward to welcoming all attendees and fellow exhibitors to our exhibition space. eCommerce best practices and… Read more »

7 tips to optimise your eBay listing strategy in 2022

ebay listing optimisation

Optimisation, optimisation, optimisation! It seems that we cannot say the word “optimisation” enough when we talk about eBay these days. But just in case you didn’t get the memo, optimising your eBay listings should be your number one priority in 2022 if you want to stay relevant and continue to enjoy healthy sales on the online marketplace. Regular readers of this blog will know that we’ve been inundated recently with messages from sellers telling us that their eBay sales have fallen off of a cliff. However, as we’ve dug a little deeper, we’ve also discovered many other eBay sellers enjoying a significant spike in their sales. The main difference between these two groups of sellers is their attitude to employing… Read more »

From the High Street to the West Country — A Retail Entrepreneur’s Journey with BigCommerce and Frooition

Elston&Son

After a long career in retail management and eCommerce, working with major brands, including HMV and Clarks, Dave Elston decided it was time to invest his knowledge and experience into something he could call his own. So, in 2020, he started on a new journey which saw the launch of Elston & Son, a family-run business selling artisan food and drink supplied by local producers in the West Country. We sat down with Dave to discuss the challenges of launching an online food and beverage business. He also shared his experience about how the skills he developed in the corporate world benefited him as an entrepreneur in the SME arena. Finally, he told us why he partnered with BigCommerce and… Read more »

How Direct Plants re-platformed and boosted their multi-channel sales [Webinar 18th Aug]

Frooition are Co-hosting a free webinar with Linnworks, BigCommerce and Direct Plants on the Wed Aug 18th – 3pm BST.  Find out how DirectPlants grew and thrived during the pandemic and find out plenty of tips and tricks to grow your online business. In this webinar BigCommerce, Frooition & Linnworks will be joined by Shaun O’ Brien from Direct Plants to discuss the strategies that have allowed this multi-channel eCommerce retailer to de-risk its approach to multichannel selling and go from strength to strength over the last 2 years. You will find out how Direct Plants: Increased sales 70% during the COVID-19 outbreak Switched their multi-channel tools in just a few hours Leveraged cart level discounts & multibuy options to… Read more »

Dynamic Cross Promotion on eBay, Sell more with Frooition [Guide]

eBay dynamic cross promotion

Are you cross selling on eBay to boost sales? As we mentioned in our 10 eBay essentials, cross promotion is a huge part of optimising listings. One of Frooition’s most powerful features is the dynamic cross promotion sections within every eBay product listing template. Dynamic Cross selling on eBay offers alternative products from your eBay account within each eBay listing. The aim is to retain the buyer and encourage them to visit your other items on eBay rather than returning to the core eBay search and stop them from potentially buying with your competition. Successful dynamic cross promotion directly increases sales, boosts conversion rates, improves click-through and increase average order values. A positive side effect of dynamic cross selling is it also boosts brand… Read more »

eBay Promoted listings via Frooition

Marketing and promotion on eBay

Frooition are delighted to announce the immediate availability of an exciting new advertising service in partnership with eBay. This service, eBay Promoted Listings, is now available to Frooition eBay customers within our eBay-certified Frooition software suite. The Promoted Listings advertising service is a Pay Per Sale service and is the first release in the eBay marketing toolkit that allows eBay sellers to get more views and grow their sales through promoted and enhanced listing visibility. It’s not just about increasing your visibility on a search page, it’s about visibility across the whole shopping journey including Search, View Item, My eBay and Browse pages together with other eBay locations exclusive to Promoted Listings campaigns This new service offers the potential to increase listing views by up to 32% (average based on a… Read more »

Selling Personalised and Customised Products on eBay

In recent years the personalised product and gift market has flourished, online sellers are embracing the buyer demand to add personalised offering to their ranges. There really is an exhaustive list of companies offering personalised giftware, bespoke domestic items, gadgets, garden and homeware, wedding gifts, sporting goods, cushions, bags of all shapes and size, bottle openers, pens, photo frames, t-shirts and numerous other products that can all be further enhanced by adding custom text or graphics. Can I sell customised or personalised products on eBay? Yes! Sellers on eBay now can add personalised text on their eBay product pages. Buyers can add their personalised text on the view item page of the seller’s listings in certain categories, which can then… Read more »

10 eBay Design Essentials to Boost Your eBay Sales

eBay design tips

Custom eBay brand design sets you apart from competitors and keeps customers in your eBay listings for longer. Not just exciting visuals, custom eBay listing design can include extra sales features like video in listings, dynamic cross-promotion and software for motors and motor parts sellers. It’s important that your customers know who they are buying from. If you sell great products and give excellent service, then you should brand that experience so that customers can be loyal to you using a proven eBay design for sellers. Professional branding design for eBay sellers makes it clear that you are a serious seller and encourages buyers to trust you. They know that you’re invested in eBay and your company appearance and that they… Read more »

Why You Should Have Your Brand on Amazon as well as eBay

Why sell on Amazon

Once considered an auction house for bedroom sellers, eBay is now a reliable multi-channel marketplace that allows blue-chip sellers to offer their branded products to a huge audience. Adding to Amazon’s marketplace lets you increase the level of exposure your products get and reach a much bigger audience. There are many differences between the two platforms when it comes to selling, there are some real benefits when it comes to expanding. Why should you start selling on Amazon? To expand your reach: In 2020, between 350 to 450 million buyers visited Amazon.co.uk every month. And this amounts to double the number of global active users on eBay. It’s where most of your customers start their search: 63% of shoppers start… Read more »

How to optimise your eBay listings in 2020 – [eBay SEO]

eBay SEO guy

What is eBay SEO? We know search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search. For websites there are well documented best practices to improve your search engine ranking, from relevant page titles, sitemaps, meta tagging, just to name a few, all of which you can complete for free. Did you know, with marketplaces such as eBay, there are several steps that every seller can complete to improve their product ranking? That’s right eBay SEO! eBay is 25 years old this year and its search systems have seen many evolutions within that time. Back at the start it was simple, you put as many keywords as you could… Read more »