Category: Frooition

How Can eBay’s Global Shipping Programme Reduce the Pain of Selling to Europe?

Six years after the UK voted to leave the EU, the transition is still causing significant problems for many eBay sellers hoping to sell their products in Europe. While it is unlikely that selling into Europe will ever be as easy as before Brexit, there are solutions that aim to create a smoother experience for buyers and sellers. These solutions include eBay’s Global Shipping Programme. What is eBay’s Global Shipping Programme? eBay’s Global Shipping Programme takes care of all the costs, paperwork, and logistics associated with selling into Europe (and beyond) from the United Kingdom. Sellers in the programme simply list their products as usual. eBay then automatically adds global shipping fees and import duties to listings and manages these… Read more »

How to Make Networking Events Work For Your Small Business

After two years of remote working and Zoom meetings, many small business owners are relishing the opportunity to get out of the office and network with their fellow entrepreneurs. The team here at Frooition is no different. We’ve very much enjoyed re-connecting with online retailers at the recent eBay Business Roadshow events in Salford, Newcastle, and Glasgow. However, if you’ve not been able to make it to any roadshow events yet, it’s an investment in time that you should consider, and you’ll not regret it. The eBay Business Roadshow will be rolling into: Norwich – July 1, 2022 Leicester – July 14, 2022 Reading – July 28, 2022 Helping eBay Sellers Solve Problems One of the things we’ve really enjoyed… Read more »

Podcast: Email, Social Media, and Content Marketing with Hank Hoffmeier of iContact

The second episode of The Frooition Podcast is now available to stream on Apple Podcasts (iTunes), Spotify, Google Podcasts, YouTube, or wherever you get your podcasts. In this show, Frooition’s John W. Hayes speaks with Hank Hoffmeier from iContact, about the opportunities available to small businesses with retail stores on BigCommerce and Shopify from email marketing, social media marketing, and content marketing. Hank also shares his insight into SEO following iContact’s recent acquisition of Moz.com.

The Frooition Podcast: Episode 1 – Scaling Your eBay and Amazon Business

Frooition is delighted to announce the inaugural episode of The Frooition Podcast is now available for streaming. In this first episode, we speak with Dave Furness, founder of the eCommerce news site eSeller365, about the challenges small business owners face when scaling their businesses on eBay and Amazon and the opportunities available to them via hosted eCommerce platforms like BigCommerce and Shopify. Where can you stream The Frooition Podcast? The Frooition Podcast is available on the following streaming platforms: Podbean Amazon Music Spotify (coming soon) Apple Podcasts (coming soon) Google Podcasts (coming soon) TuneIn + Alexa (coming soon)

Are Slow Selling Items Damaging Your eBay Search Relevance?

Listing optimisation was a recurring theme at the recent eBay UK Roadshow in Salford, Greater Manchester. Throughout the day, eBay’s leadership team hammered home the importance of expedited shipping, careful use of item specifics, and images to enhance their sellers’ opportunity to be found in eBay search. One question in particular regarding eBay search best-practice really hit home with some sellers. Could slow-selling items be damaging their overall visibility and performance on the online marketplace? The answer was short and to the point: Yes! eBay listings with no sales after 90 days may impact search relevance Any seller with deep inventory will almost certainly have listings that run for 90 days or more without making a sale. According to eBay,… Read more »

How Y2K TikTok Trend is Driving Surge in Vintage Sales on eBay

If the thought of tuning into the TV news fills you with dread, you’re not alone. Let’s face facts; the current news agenda is pretty depressing. From the war in Ukraine to the cost-of-living crisis, the ever-present threat of global warming and the ongoing pandemic, it’s little wonder why people feel nostalgic for simpler times. Gen Z shoppers, in particular, are finding comfort in an age when life was less problematic – the turn of the century. As with so many other things in 2022, social media has influenced this trend. TikTok is leading the charge with content tagged Y2K, clocking up 6.1 billion views. This trend has led to a massive spike in eBay searches for products that were… Read more »

Is This The End of Free Online Returns?

Fashion retailer Zara last week announced it was joining a growing number of companies to start charging for online returns. The company now charges £1.95 to return items bought online, with the money taken from the customer’s refund. Zara is following in the footsteps of other large retail brands, including Next and Uniqlo, charging for returns. Returns have long been an issue for fashion retailers, with customers often buying multiple garments and keeping just one. In a recent media report, the online retail giant BooHoo blamed the high number of returns in part for its 94% decline in profits. Online returns are particularly problematic for fashion retailers due to the high costs and time scales of returning items to stock.… Read more »

179 Billion Reasons to Build a Mobile Responsive BigCommerce Store

If you are looking for a good reason to update or build a new BigCommerce store with the latest mobile responsive functionality, I can give you 179 billion great reasons. A recent report stated that adults in the UK spent a staggering £179bn on eCommerce sales using mobile devices last year. In what will be seen as another significant blow to brick-and-mortar retail, much of this spending occurred when consumers were out shopping. As a result, mobile now accounts for more than 50% of all eCommerce sales. What are people buying on their smartphones? Every product category is enjoying growth in mobile eCommerce. Fashion is seeing huge gains with £30bn spent on new threads. Health and beauty is also seeing… Read more »

eBay to Change How Promoted Listings Standard Fees Are Calculated

eBay has contacted its sellers to advise them that the online marketplace is changing how it calculates its Promoted Listings Standard fees. Promoted Listings Standard fees are currently based on the final selling price of an item. However, from June 1, 2022, these fees will be based on the total cost of the sale, including taxes, shipping, and any other applicable fees relating to business and private sales. What will change? Ad Fees will now be calculated once a sale has been completed. The Ad Fees estimates will no longer be available. This is because the new fee structure will be based on variables, including the buyer’s location and shipping costs which are not determined until the final sale has… Read more »

Amazon Allows US Brands to Target Customers with Themed Email Campaigns

Amazon has long prohibited its sellers from sending promotional email campaigns to their customers acquired on the marketplace. However, according to a recent announcement, that stance is now shifting for a select group of sellers. US sellers that are part of Amazon’s Brand Registry program are now able to send themed promotional email campaigns to customers who have opted to “follow” their brands. Permitted campaign strategies include notifications about new products or promotions. Manage your customer engagement Email campaigns are managed using Amazon’s “Manage Your Customer Engagement” tool which is designed to increase repeat business and help brands build a more robust following on the Amazon platform. Amazon explains: “The Customer Engagement tool empowers brand owners registered in Brand Registry to engage… Read more »