Category: Frooition

Writing compelling descriptions – even for boring products.

writing compelling descriptions

It is an easy mistake to make, To simply describe a product in the description. But why just describe it, when you can sell it? Talk to your audience Who is your product for? Is it for mountain climbers, parents of young children, or people who own a car? Writing compelling descriptions depends on you knowing your target audience. When you know your target audience, you will know how they like to be spoken to, what makes them laugh and why your product would benefit them. Sell the sizzle Establish what makes your product desirable, then tell people about that. Does it save your customer time or make them look good? Does it solve a problem? Is it faster or… Read more »

Frooition eBay Design For Universal Gadgets

Frooition eBay design for universal gadgets In 2008, Ken Emchebe started selling mobile phone covers on eBay with the username Universal Gadgets. In under four years he managed to build Universal Gadgets to be the first million feedback seller. In 2014, Universal Gadgets had Frooition create them an eBay design. A year later, they topped the UK eBay rich list with monthly sales of £1.5 million. Universal Gadgets have just had their second Frooition design, and we have asked them to share a bit about why they have chosen to return to us for their store design. “We have worked previously with Frooition and from start to finish, the whole experience was fast and friendly. Their online platform can be… Read more »

Things all eBay businesses should do at the start of the year.

Plan marketing Planning your promotions and marketing is probably the single best thing you can do for your business. To help you, here are some free printable planning sheets to help guide you on planning your promotions and marketing for the year ahead.    Address active content issues Active content inhibits purchases on mobile devices and poses security risks. From June 2017 eBay will not allow active content in listings. Active content includes Java script, Flash, form actions and plug-ins. Every eBay business will need to update their listings to be compliant with eBay’s new rules. Frooition can help with this. Look at where you can be more cost efficient Reducing your costs automatically makes you more profitable. If you… Read more »

Books to read for better business in 2017

An entrepreneur needs to be a jack of all trades. Sourcing stock; marketing, handling finances, and dealing with customers. Staying sharp on such a wide range of skills, means constantly building on your own knowledge. Bill Gates may have Warren Buffet on speed dial, but we can’t all have our own personal billionaire business guru. But fortunately for us, any of the world’s top business people do write books to share their knowledge though, and so we have put a list together of a few we consider pretty essential, to help you improve your business in 2017. 1. Why sell tacos in Africa Author: Paul Oberschneider – started with $400 and over 18 years built a portfolio of business worth… Read more »

How presentation affects value perception – and how to use it to increase your sales.

Burger with meat and French fries in serving basket on dark background

Don’t judge a book by its cover. The perfect example of good advice none of us can take. The burger above looks like it would cost more than the average fast food burger served in a polystyrene box. Being wrapped in brown paper and served on a chopping block, the basket for the fries, the slate table. It is all very artisnal looking. None of these elements affect the taste or quality of the burger itself, but they absolutely affect our perception of its value. “There is no truth. There is only perception.” – Gustave Flaubert. When you eat at a Mcdonald’s you are expecting food that is fast, but without any real care put into it. When you eat… Read more »

eBay Shop Bot – Customers new online shopping BFF?

ebay robot

Facebook messenger had zero bots in February 2016. By November it had over 34,000. We already use bots to get an uber, to book a flight or to check the weather. In China, selling through messaging apps is already massively successful. Brands answer customer questions through conversations, minimising the need for searching and reducing return rates. In the West, AI chat bots had a baptism of fire back in 2014 with Microsoft’s Tay. Designed to learn from other’s conversations and speech patterns on Twitter, online troublemakers managed to manipulate it into tweeting racist slurs and hate speech. Microsoft quickly removed the bot, but many criticised their lack of foresight, for not including content filters. Since then, Google, Amazon, and Microsoft… Read more »

How to set your eBay store to holiday mode

Set eBay store to holiday mode

UPDATE: Using the Frooition eBay Listing Tool you can add custom boxes to your store and listings or even apply a Holiday template across all of your listings with one click! The holiday season is upon us. A busy time for eBay. But once the rush has died down, and the last post has gone, many sellers set eBay store to holiday mode, and relax. If you are contemplating a little eBay down time this holiday season, here is how to switch holiday mode on; 1. Log in to eBay, scroll down slightly,and go to Manage my store on the left of the screen. 2. Go to Holiday settings in the left hand side bar. 3. Opt to turn on… Read more »

The active content design solution chosen by eBay.

eBay Active Content Compliant design

In business, proper planning and preparation is often the difference between success and failure. Future proofing your eBay business, avoiding penalties and getting the best ranking for your products requires you to follow eBay policies. Currently, that means having an eBay active content compliant design before June 2017. As an eBay certified provider, we were informed of the planned changes to active content policy before they were announced to the public. We were bound by non disclosure until eBay made the announcement, but from the moment we knew about the planned changes, creating a solution to help sellers move through smoothly was our biggest priority. Ecommerce moves fast. So as ecommerce specialists, we don’t procrastinate. Ebay asked us to help… Read more »

10 Stats that prove Black Friday is kind of a big deal.

Black friday sales

Black Friday is the day after thanksgiving in the US. In recent years, UK retailers have been following their American friends and holding black Friday sales. Retail folk lore says that black Friday is the day retailers go out of the red and into the black. The spending is always epic. Some retailers such as Amazon have already started their Black Friday sales this year, over a week early, in an effort to draw more customers in. $4.45 billion was spent in the US on black Friday 2015. 74.2 million shoppers purchased. In the UK, £2 bilion was spent in 24 hours. 34% of black Friday purchases in 2015 were mobile. Electronics are always hot items on black Friday, and… Read more »

How hard coded categories kill eBay businesses

eBay active content

With the pending removal of active content from eBay in June 2017, sellers are removing content from their listings. Many are having their stores redesigned, so that their store is not just attractive, but also eBay active content policy compliant. Built with cross selling features that comply with the new eBay active content policy. But eBay design is more than skin deep. How listings look to the eye is just the start. Though many of these eBay stores may look attractive and be free from active content, for stores with hard coded solutions, this is just a honeymoon period. If you fail to plan, you plan to fail. A good eBay store should be easy to navigate and access for… Read more »