Category: Frooition

BigCommerce VS Shopify

BigCommerce VS Shopify

BigCommerce vs Shopify is a battle of the features between two of the most popular e-commerce platforms. To help guide you towards which solution may be best for you, we have made a brief comparison of the key features of both Shopify and Bigcommerce’s standard packages. Design Design is massively important to e-commerce conversion rates. Both Shopify and BigCommerce give scope for designers and developers to create store fronts and product pages that look attractive and encourage curiosity and desire. Frooition designers can create your perfect store appearance and experience on either platform. When we look at BigCommerce vs Shopify we see that both platforms have a whole host of great features, and which one you decide to go for… Read more »

10 ways to increase your e-commerce conversion rate

conversion rate

Conversion rate is the rate that visitors are turning into buyers. Probably the single most important statistic for any ecommerce business. Here are ten key ways to increase the chances of a visitors to your site turning into  customers- 1. Structure – does the website have an easily understood navigation structure? Test this by asking people who are not familiar with your website to find products and see if they always head to the right place every time. Ask them about your delivery or returns. They should be able to tell you this basic information easily, without foraging around. 2. Mobile – Thinking about mobile users is an important part of this as any user who can’t access the site… Read more »

Why building a mailing list should be your top marketing priority

email marketing

Whether it’s social media, SEO or content marketing, you’ve got a lot of options when it comes to marketing your business online. But when it comes time to have a sales conversation and drive conversions, there’s one channel that continues to outperform the rest: the good old-fashioned email. According to the Direct Marketing Association, email marketing campaigns have an average ROI of $40 per $1 spent. That is a 4,000 percent return on investment. Compare that to the strategy with next highest ROI, search engine optimization, at $22.24 per dollar and you can see how effective email marketing is. If you want to grow your business, you absolutely MUST make building your email list your top marketing priority. It needs… Read more »

7 Questions to ask your eBay designer about active content compliant design.

eBay active content compliant design

It is the role of a designer to create something useful and beautiful, within the constraints of the medium they are working with. No matter how wonderful a four colour advert may be, it would be a poor design for a black and white newspaper. Changes to eBay’s active content policy have meant that eBay designers have had to re adjust the specifications they work to. Ebay’s new active content policy does not restrict design. The new policy acts as a guideline to ensure that all design on the eBay platform is high quality, fast loading, mobile compatible and secure. There is no need for sellers to sacrifice any of the design features which help them to brand and personalise… Read more »

Video in e-commerce

Face book live, vloggers and branded content on Snapchat are some of the most powerful, fastest growing internet channels. Martha Stewart opened Channel Advisor’s Catalyst 2017 in Nashville last week saying that she can get up to 500,000 people viewing facebook live videos which she shoots from her phone. Consumers and brands can’t get enough of video content. Video in e-commerce is also a growing trend, and it’s becoming increasingly important. Our internet experience is getting faster and becoming increasingly mobile. We want information quicker and with less effort. Videos allow us to absorb more information, faster than any other content form. In the past two years, time spent watching video online has increased by 38.5%. Video increases time on… Read more »

How to write a returns policy that converts.

returns

An e-commerce returns policy can make or break a sale. It can be the difference between a visitor and a customer for life. One of the biggest contributors to a sale is how you deal with a potential buyer’s questions, especially regarding what you’ll do if they don’t like what they purchased. In a survey by comScore and UPS, 63% of American consumers check the return policy before making a purchase and 48% would shop more with retailers that offer hassle-free returns. These policies can have an even greater impact on international consumers, most notably in Germany where 72% of consumers would give more business to stores with hassle-free returns. A clear returns, refunds, and exchanges policy shows that you… Read more »

Mobile commerce and eBay

mobile commerce

Two thirds of people now own a smart phone. Anyone who owns knows how incredibly addictive they are. We check them around 40 times a day on average. The top uses for them are checking social media, banking, and shopping. As the internet landscape is fast changing into a more mobile one, Google now ranks mobile friendly sites above their non-optimised competition. Fastest growing e-commerce segment The most online shopping in the UK is done via smart phones and tablets. Ebay Q2 results for 2016 showed that over 50% of eBay sales now involve a mobile device. Mobile commerce is the fastest growing sector of e commerce, with 15% yearly growth. Retail experts credit the increase in mobile commerce to… Read more »

Active Content and eBay – debunking the myths

ebay active content compliant design

Ebay’s fall seller release in 2016 announced that active content would be taken out of eBay. Seller forums were set alight with questions and speculation. Frooition customers have been supported through the changes, but there has been a wealth of misinformation spread about this topic, and so as eBay official certified partners, we are taking the top myths, and debunking them with the truth. Myth 1: Active content ban means a ban on design Ebay have not said that they want to remove design. Ebay themselves had us create them a listing design for their packaging supplies store. At eBay open in July 2016, Shan Vosseller, eBay’s senior director of product, pointed out that it was still important for sellers… Read more »

Building trust on your ecommerce website

building trust on your ecommerce website

Building trust on your e-commerce website is essential to its success. Here, we share some key points on creating a website that lets customers know that they can buy from you with confidence. Contact information The biggest way to reassure customers that you are a trustworthy business, is to make it immediately clear how they can contact you. Email and phone number should not need to be searched for. Social media and chat functions on the website are also valuable. The more methods you offer customers for contacting you, the better. Making your customer service as easily accessible as your products is a massive part of building trust on your e-commerce website. To be extra customer friendly, put a note… Read more »

Why cross selling is so important – and how so many eBay sellers are getting it wrong.

According to Marketing Metrics, the probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%. When a customer is making a purchase, they are already in the mind set to buy.  It is the best time to sell them other products. Increasing average sale this way is what successful online entrepreneurs often refer to as “making all the profits on the back-end.” In 2006, Amazon reported that cross-selling and upselling contributed as much as 35% of their revenue. Both techniques are important to customer experience and maximising sales. The difference between cross selling and up selling      Which is right for your business? There is no reason not… Read more »