Category: Frooition

The 10 Dos and Don’ts for Your Online Web Store

Building an online store is easier said than done. There are so many factors to take into consideration that sometimes it can be overwhelming. But, like anything in life, it’s important to mind the details if you want to have any success. And, no matter how experienced you are with online retail, there’s always something you could do better. That’s why we’ve created this list of the top 10 Dos and Don’ts for your online store.   Whether you’re an ecommerce newbie or a chiseled veteran, you’re sure to find some golden words of wisdom in this list. (And, read through the whole list for a Bonus tip at the end.) Here are the top 10 Dos and Don’ts when… Read more »

Best Colour Schemes For Ecommerce Websites

best colour schemes for ecommerce websites

Colour is one of the most powerful elements of a designer’s toolkit. The best colour schemes for ecommerce websites grab attention, evoke emotion and carry meaning. Colours play a significant role in establishing a strong brand recognition that helps in boosting conversion. 90% of impulsive decisions to buy a product are based on colour alone. So colour is important. But how do designers come up with the right colours to project your brand identity? You can use this article as a guide to start defining a process for choosing the right colour palette for your next brand or website.   Content: What colours say to customers. Choosing colours to work together. Minimal ecommerce website design and the isolation effect.   What… Read more »

Growth Hacking For E-Commerce – Accelerating Sales With Reciprocity

Growth hacking for e-commerce

Popularised by business bloggers and keynote speakers, the phrase growth hacking is the perfect mix of snappy enthusiasm and aspiration. Like hustle, it’s a phrase that’s never monotone. There’s a natural energy to it’s quick simplicity. Growth – we all want that. Hacking – getting what we want even faster and with less investment?! Even better! This phrase is music to every entrepreneur’s ears. The promise of their dreams. But going beyond the enthusiastic promise of easy growth, past the bright smiles of influencers and their incredible drop shipping claims, what does growth hacking really entail? Growth hacking is when a company uses ideas, tools, technology and products in intelligent and creative ways to generate more customers or conversions. Often… Read more »

Top 4 Best Ecommerce Website designs [2019]

Our Best Ecommerce Website Designs in 2019: As we cross the half way point of the year we decided to compile our list of the Best Ecommerce Website designs we have completed this year. We have rated the designs based on the UX (look and feel) of the site but also the UI and features of the site that make these sites unique. 1.Direct Plants Direct Plants are a valued Frooition customer who were having issues with the speed of their existing store. The store was on a legacy self hosted platform. The site was taking in excess of 30 seconds to load and was being penalised in search as well as discouraging buyers. Direct Plants contacted Andy at Frooition… Read more »

4 Emails To Improve Your E-Commerce Turnover

4 emails that will improve your e-commerce turnover

Email is one of the highest converting forms of e-commerce marketing. Every e-commerce business should be sending regular mails. If you haven’t already got one, you should make building your mailing list a priority. Following that, you should start to build your e-commerce email campaigns. To get you ready, we will take you through the four top performing types of e-commerce emails and how they can work for your e-commerce business.   1. Order confirmation   Order confirmations acknowledge a customer’s purchase.   Why is this email type important?   This type of email is automatic with Shopify and BigCommerce stores. Merchants often overlook the potential for it, seeing it as just a delivery email, a common courtesy. But, everyone… Read more »

TheMarket: The brand new marketplace you should know about

The Market

Launching soon, TheMarket is set to excite New Zealand shoppers with a beautifully curated lifestyle Marketplace.  Backed by New Zealand’s largest retail group The Warehouse, TheMarket will leverage off the well-established customer database of 3.5 million. The Experience. The extensive, content-rich e-commerce platform will offer curated lifestyle & brands, and in-season range.  During the first 6 months from launch, all sellers on The Market will be offered a free, weighted share of traffic which will drive discoverability of their products.  Sellers can create their own store fronts on the platform to create a fully-branded, engaging experience for their customers. “TheMarket is a large, content-rich e-commerce marketplace platform offering merchants a broad reach to New Zealanders.  We focus on curated lifestyle products & brands… Read more »

4 Ways To Improve Your Strategy For Cross Selling On eBay

cross selling on eBay

Traffic is guaranteed on eBay. But converting viewers into customers and increasing order value will always be a challenge. For your business to grow, you should be cross selling on eBay. When done right, cross selling can help customers, shorten the purchase journey, and increase revenue.   What is cross selling and why do you need it on eBay?   It’s easy to confuse cross-selling with up-selling. However, they are separate techniques. Up-selling typically involves trading up to a better version of what’s being purchased. Cross selling is selling an additional product to a customer to increase the value of the sale. A perfect example of this would be to think of the phone case or the insurance that they always… Read more »

Positioning Your Store In A Crowded Market

crowded market

With more and more brands and retailers selling online, customers are spoilt for choice. If you want them to choose to buy from you, it’s essential to distinguish your business from the competition. Positioning a business in its own unique space can be achieved using a combination of two approaches. A business can differentiate based on: Products they offer The audience they target Overheads of traditional retail would make operating in a small niche unprofitable. However, in the digital era, it’s entirely possible to work with clients around the globe. There are enough customers for even the smallest niche sellers to build a thriving business. It’s just a case of attracting them. Building a brand   A brand is more… Read more »

Finding Your Brand’s Tone Of Voice: Speaking to attract your tribe

One of the hallmarks of a great brand is a confident and distinctive tone of voice. These brands know exactly who their customers are and speak to them in a way that’s natural and engaging. Tone of voice is the result of the choices a brand makes about the language, style and messages it shares. People will make decisions about your brand based on the tone it communicates with. It’s important because it can draw your audience closer or alienate them completely. We live in the age of personalization. And customers have limitless choices. They will choose brands that fit their lifestyles and values. For brands, this means finding the right way to approach customers, the right tone of voice.… Read more »

Facebook Ads For Beginners

Facebook Ads

Facebook has 1.39 billion active users. Whoever you sell to, they will be on Facebook. And Facebook offers advertisers a range of tools to target their ads with incredible precision. As a result, typical ROI from Facebook ads is 152%! If you are not yet using Facebook advertising and are unsure how to get started, read on.   Set up Facebook business manager   Firstly, if you don’t already have one, you should create a business page. Secondly, you need to set up your Business Manager account. Business Manager is the section of Facebook that will house your Facebook ad account, business pages, and other tools you’ll need to run your ads. To create your Business Manager account, go to business.facebook.com and… Read more »