Category: Frooition

How small businesses are adapting to Covid-19

Are you a Small business owner? If the answer is yes, read on! It may have never crossed your mind to start up an e-commerce website. However, due to the current climate, there has been an increased demand by customers to buy products / produce online. Recently, this has become a much safer avenue for shoppers, as they can still purchase your goods. Only from the safety of their own homes. JTS Freshbox is one of our more recent completed BigCommerce start-up clients. They sell a variety of Fruits and Vegetable boxes ready to be delivered to your doorstep. We know that popping down your local grocery store or even market was once an easy thing to do. However, recent… Read more »

Beyond Amazon – Alternative Marketplaces to Maintain (& Increase) your Sales During Covid-19

It’s not only brick-and-mortar stores, but e-commerce which is facing big changes caused by Covid-19. “When looking at the effect this period will have on the future of e-commerce, we see this being a watershed event for consumer behaviour.” said Håkan Thyr, Chief Revenue Officer at Fruugo. With Amazon’s decisions regarding non-essential products in multiple countries, multi-channel sales has become even more of an urgent matter for online sellers. Here are our experts’ picks beyond Amazon – alternative marketplaces to maintain your sales and mitigate risk during (and beyond) Covid-19. We’ve also included helpful links and offers for you to start selling on these marketplaces at little to no cost. eBay One of Amazon’s largest competitors, eBay is launching a… Read more »

Seven Marketplaces to Check out Beyond eBay and in 2020

A snapshot of the top 7 alternative Marketplaces for sellers, written by InterCultural Elements Expanding your eCommerce business internationally is almost a no-brainer these days, and what’s a better time to put it into action than the beginning of the new year! Marketplaces like eBay and Amazon are often the biggest online marketplaces that every retailer tries to get onto, but the online world is competitive, and as you might have heard, “don’t put all your eggs in one basket.” Selling solely on eBay and Amazon can be risky and certainly limits the audience you want to reach. There are multiple factors you need to consider before expanding into new countries and relevant marketplaces. In order to give you a… Read more »

Use eBay multi-buy discounts to increase your sales in 2020

eBay Multi Buy

Running promotions on your listings is always a great way to increase the volume of sales, and in particular multi-buy discounts on eBay listings have been proven to increase the quantity each seller can sell to an individual buyer.  eBay surveyed sellers from January to April 2019 in the UK and Germany and found that those sellers that used multi-buy discounts on their listings saw their chance of sales increase by 10%. What is a multi-buy discount? An eBay multi-buy discount allows you to offer tiered discounts to your buyers when they purchase multiple quantities of your items. When you offer a multi-buy discount the money savings available to your buyer for purchasing multiple items are clearly displayed and makes… Read more »

Why is PIM trending (and what is it exactly)?

Sales Layer

Product Information Management is quickly becoming the new tool for businesses to handle their product catalogues. With newer, lighter, SaaS-based models, the old days of year-long implementations are gone. PIM is becoming a realistic option for SMEs and e-commerce businesses that need to share their information quickly and securely, so we’d like to introduce you to… Sales Layer Sales Layer is a cloud-based PIM solution that centralizes product data and connects it to online sales channels. It’s a fast alternative for businesses that are looking to speed up their catalogue management. Sales Layer is, in our experience, the most agile of the PIM solutions. At Frooition, we’re using it due to its logic, its speed and its ease of use.… Read more »

6 Things to Look for While Choosing Your Next E-Commerce Platform

The e-commerce landscape has changed dramatically over the last decade. What used to be a complicated, expensive endeavour – selling online – is now easy, fast, and cheap. There are more e-commerce platforms than ever before, and entrepreneurs have never been more spoiled for choice. This has unfortunately also made your job as an entrepreneur tougher. More options are nice to have, but when you have dozens to choose from, how do you figure out what’s the right fit for your business? What features should you look for? What should you ignore? It doesn’t matter whether you’re a seasoned entrepreneur or a small business trying out their first e-commerce rodeo, this guide will help. We’ll look at all the key… Read more »

eCommerce website success story: Direct Plants

Direct Plants eCommerce case study

Frooition have been working closely with Direct Plants since 2010. After a recent eCommerce website project, the owner Shaun approached Frooition to provide a case study of his experience. This is Shaun’s story in his own words: Covid-19 update – some positive news! "Since the outbreak, we are seeing up to a 70% increase in sales to the same point as last year – we are seeing increased sales from all areas, people are using this lockdown to make use of their garden space, we are seeing many people trying online ordering for the first time and being impressed of the efficiency & ease of ordering through a website like BigCommerce!Our yearly increase is looking now approx 600%!!! compared to… Read more »

New Software Feature: eBay item specific report

Frooition have today released an update to the fantastic Frooition eBay Listing tool: Item Specific Reports. It is now possible to see what items will soon fall foul of eBay metadata changes, as well as highlight where you can improve your sales performance. Item specifics allow buyers to browse and filter products beyond the category level. eBay recently announced that they are focussing more on item specifics over the next year so this will become critical for all eBay Sellers. Read more about the new software functionality here: Introducing eBay item specific report The reports are available now for design and self-serve listing tool clients! See where you can improve your business today!!!

Boost your eBay sales in 2 easy steps using item specifics (2019 edition)

Boost your eBay sales

Want to increase your eBay sales? Well of course, who wouldn’t. Well, the first step is getting your items seen by more buyers. It is possible to boost this through sponsored listings and paying for additional listing features. However, there is an effortless, free, and effective way to achieve this: it’s just a matter of adding the right item specifics in the right place on eBay. How to boost sales on eBay in 2 steps: Tip #1: use product catalogue The first (and easiest) tip is to match your product to the items catalogue entry on eBay. If you can find your product line in the eBay catalogue, you should always use this. EBay will transfer the product details directly… Read more »

eCommerce Analytics (why is it so important?)

Having access to a comprehensive suite to monitor any eCommerce analytics is business-critical. Trying to run any website without a good view of your analytics is like trying to ride a bike blindfolded. When it comes to an e-commerce website without analytics; it’s like trying to ride a bike blindfolded, down the middle of a motorway, while setting fire to your wallet… With today’s free offerings from Google, there is absolutely no excuse for not adding Google Analytics to your eCommerce store. You should include Google Analytics in any eCommerce website project you undertake (…we do). Need to setup Google Analytics on your BigCommerce Store? Follow this guide and get it done in less time than it takes to make… Read more »