Category: Frooition

4 Ways To Improve Your Strategy For Cross Selling On eBay

cross selling on eBay

Traffic is guaranteed on eBay. But converting viewers into customers and increasing order value will always be a challenge. For your business to grow, you should be cross selling on eBay. When done right, cross selling can help customers, shorten the purchase journey, and increase revenue.   What is cross selling and why do you need it on eBay?   It’s easy to confuse cross-selling with up-selling. However, they are separate techniques. Up-selling typically involves trading up to a better version of what’s being purchased. Cross selling is selling an additional product to a customer to increase the value of the sale. A perfect example of this would be to think of the phone case or the insurance that they always… Read more »

Positioning Your Store In A Crowded Market

crowded market

With more and more brands and retailers selling online, customers are spoilt for choice. If you want them to choose to buy from you, it’s essential to distinguish your business from the competition. Positioning a business in its own unique space can be achieved using a combination of two approaches. A business can differentiate based on: Products they offer The audience they target Overheads of traditional retail would make operating in a small niche unprofitable. However, in the digital era, it’s entirely possible to work with clients around the globe. There are enough customers for even the smallest niche sellers to build a thriving business. It’s just a case of attracting them. Building a brand   A brand is more… Read more »

Finding Your Brand’s Tone Of Voice: Speaking to attract your tribe

One of the hallmarks of a great brand is a confident and distinctive tone of voice. These brands know exactly who their customers are and speak to them in a way that’s natural and engaging. Tone of voice is the result of the choices a brand makes about the language, style and messages it shares. People will make decisions about your brand based on the tone it communicates with. It’s important because it can draw your audience closer or alienate them completely. We live in the age of personalization. And customers have limitless choices. They will choose brands that fit their lifestyles and values. For brands, this means finding the right way to approach customers, the right tone of voice.… Read more »

Facebook Ads For Beginners

Facebook Ads

Facebook has 1.39 billion active users. Whoever you sell to, they will be on Facebook. And Facebook offers advertisers a range of tools to target their ads with incredible precision. As a result, typical ROI from Facebook ads is 152%! If you are not yet using Facebook advertising and are unsure how to get started, read on.   Set up Facebook business manager   Firstly, if you don’t already have one, you should create a business page. Secondly, you need to set up your Business Manager account. Business Manager is the section of Facebook that will house your Facebook ad account, business pages, and other tools you’ll need to run your ads. To create your Business Manager account, go to business.facebook.com and… Read more »

Frooition Launch New Minimal Theme For BigCommerce

BigCommerce theme

Of all the ways to make a living online, starting an e-commerce business is the simplest.  Moreover, there’s long term growth potential for brands that present themselves well and capture customer interest. Anything that can be sold, sells online. 67% of millennials and 56% of Gen X now prefer shopping online and e-commerce sales are predicted to hit $4.5 trillion by 2021. Running your own online business you can take control of your working schedule and achieve financial independence. But, getting started isn’t always easy. You may not have any idea what to sell, lack experience, or simply be too scared of failure to take your first step. Starting a business requires guts. It also requires investment. Both time and money. And… Read more »

Seller Stories: Bernard Savage – How to sell bespoke items on eBay

Bernard Savage eBay design

Bernard Savage make bespoke kitchens and furniture. They manufacture and sell from their showroom in Wolverhampton, where customers can see and touch the solid wood pieces. Buying from Bernard Savage is a unique luxury experience. Customers can even select raw tree trunks to have furniture carved from. However, they had never sold online. They were unsure how people shop for bespoke products online and how they would find these customers. Also, they didn’t know how to translate their luxury showroom sale experience into an online experience. But in 2018, eBay retail revival came to Wolverhampton. eBay Retail Revival offers brick and mortar retailers help finding customers and expanding their business online. The eBay team support retailers through every stage of… Read more »

5 features every eBay listing needs

eBay has over 168 million active buyers and it’s growing daily. So how do you make your listings stand out from the crowd and convert to sales? Let’s run through the six key features every eBay listing needs to entice customers and convince them to buy.   1. Quality Images   An image speaks a thousand words – it may sound cliché, but its true. Images are an important part of your item description. More than half of online shoppers think that product visuals are more important than product information, reviews, and ratings. Images are a key part of the description and should be clear and not misleading. eBay only allow sellers to use manufacturers photographs if the item they… Read more »

9 Ways to Make Shipping a Competitive Advantage for Your Business

fast e-commerce delivery.

With competition in e-commerce fiercer than it’s ever been, nearly every business is looking for a leg up. Many are looking to Amazon, the company that’s dominated e-commerce for the past decade, for guidance. And it’s not hard to discern that one of Amazon’s biggest keys to success is its ability to ship quickly and cheaply. This results in a shipping scramble with retailers racing to offer the fastest and cheapest shipping. Sometimes while cutting dangerously close to profit margins. That shipping arms race is often counterproductive and can lead to unwise moves. So, instead, focus on giving your customers great value and a great experience. Here are nine ideas on how to do that.     1. – Know… Read more »

How Small Brands Are Dominating In 2019

small brands

Spend ten minutes scrolling Instagram and you’re sure to come across a dozen new brands, all offering you products that instantly catch your eye. The e-commerce industry has spent the last decade celebrating Amazon’s power in retail. Measuring the potential of a brand by its scale and path to category dominance. The assumption that antiquated high street brands would be attacked by giant e-commerce brands has been taken as fact. But while we were all watching Amazon, an army of small brands was rising up. And now, both old and big brands are fighting against thousands of tiny brands. These tiny brands have low overheads, creative design and supremely efficient customer acquisition tactics. Of course, small brands are nothing new,… Read more »

Why Competitors Are Not Your Enemies

business competitors

Every business owner knows who their competitors are. Even if you’re not watching them yourself, others won’t hesitate to point out to you what competitors are doing, asking if you have considered doing the same, or pointing to their perceived success and asking if it worries you. As a business owner, it’s easy to over focus on your competitors, to build them up into the personification of all your business troubles. It’s easy to forget that they are not the enemy. Competitors are your proof of market. If there’s enough interest for your competitors business to grow, then there’s enough for yours to grow too. No product is alone in its market. Coca Cola has Pepsi, Apple has Microsoft, Nike… Read more »