Category: Frooition

Telling Your E-commerce Brand Story

brand story

If you’re part of a growing e-commerce business, or have grown an e-commerce business from scratch, you’ll be familiar with the challenges of wearing multiple hats, juggling dispatch and customer enquiries whilst trying to attract more customers online. We get accustomed to doing everything as fast as possible. There’s always a new immediate task to be dealt with, and sales is a fire that needs constant stoking. Therefore, marketing is focused on the fastest return on investment. Creativity and branding get pushed aside as a luxury that you never have the time or budget to focus on. Why do you need a brand story? Having worked in content marketing and branding for many years, the one thing I see time… Read more »

How to write Meta Descriptions for e-commerce

meta descriptions

You’re working hard to market your company and make sure you appear in search. Writing your descriptions, optimising images, and mastering most of the other elements of effective search engine optimisation (SEO). However, if you’re anything like many of the many e-commerce merchants we speak to, you may be struggling with meta descriptions. Meta descriptions don’t directly effect your SEO. Search engines like Google will simply take a snippet of page text if you don’t set your own meta description. Page click through does affect your search engine ranking though. If no one clicks on the link to your page, search engines will assume it is not a relevant result. More importantly, if people don’t click to visit your site,… Read more »

How to Use Video to Increase Sales in E-Commerce

Product Videos

Video traffic is expected to account for 80% of all consumer internet traffic in 2019, and visitors to e-commerce websites are 64-85% more likely to buy  after watching a product video explaining how it works. This is because our brains processing visuals 60,000 times faster than text. Using video in your e-commerce provides customers with the information they need to make a confident purchase, without any extra effort on their part. There’s no disputing it; video is the reigning king of the internet – yet it’s still one of the most under-utilised e-commerce strategies. Which means that for e-commerce merchants looking to get But before you put time and money into creating product videos, you need to have your video… Read more »

Digital Branding Trends For 2019

digital branding

Digital branding relies on consistency. From your product descriptions to your customer service responses, the customer should receive your branded experience. Digital branding goes far beyond sticking your logo on everything. However, in e-commerce it’s easy to get lost in the numbers and forget the importance of making a good first impression. Making a positive first impression is the most important part of creating a good customer journey. Your efforts to continue that experience through the course of their buying journey are important, but will be useless without the hook of that initial good impression. I’m going to take you through some digital branding trends that are currently making real impact. Test them out for yourself. These trends will help… Read more »

Using Buyer Personas To Find Your First Customers

buyer personas

What’s a Buyer Persona? A buyer persona is a description of your ideal customer. They are the person you choose your stock for, knowing they will want every item. You write product descriptions to answer their questions and use social media to share content you know they’ll enjoy. Even if you haven’t sold anything yet, this is the person you’re confident is just waiting to become a loyal customer for your brand. Whatever you want to sell, however you plan to market your business, knowing your customer is the first step. The more in-depth your understanding of your target’s internal motivators, the easier it will be to persuade them to buy from you. But how can you know your customer… Read more »

Turbo Lister Discontinuing February 2019

Turbo Lister will be discontinued February 2019

Turbo lister will be discontinued in February 2019. The tool hasn’t been updated in many years. However, Turbo lister has been at the centre of listing administration for many sellers for a long time. It’s discontinuing will leave a gap for many. No need to worry though, there are plenty of  options for replacing Turbo Lister. If you’re listing 5-10 items at a time, eBay Seller Hub is good for creating and managing basic listings. Sellers listing more than this need functions like bulk edit and amend, so need more than just Seller Hub. If you want to scale up to full inventory management and order processing across marketplaces, you should look at eBay inventory and order management tools. This… Read more »

9 Business logo design elements you should include

Business Logo Design

When thinking about business logo design, it is important to remember your logo is the face of your brand. It is often the first thing people see when reading your website, leaflet, business card or van. It is critical to get it right, and when done correctly it immediately creates assertions in the viewer’s mind, think green fields and crops you think of a natural, organic, friendly company. Get it wrong and you look like an amateur business that isn’t the best in the market. There are a number of considerations that you can think about when starting your business logo design, we have outlined what we think about when we are working with a client to produce their business… Read more »

E-Commerce Resolutions 2019

e-commerce resolutions 2019

It’s the start of a fresh new year! Time to reflect on the year just gone and plan for the successes of the coming months. You probably have a whole host of personal resolutions revolving around health, fitness, relationships, and self-fulfilment, but let’s take a moment to focus on what you could do to improve your business. Even if you’ve already made personal resolutions, it’s not too late to make some resolutions for your e-commerce business. Below are five easy e-commerce resolutions for 2019 that could change your business and your life:   1. Get competitive with delivery   Amazon are far more impressive as a distribution company than as a retailer, yet they are dominating retail. If their massive… Read more »

What to sell on eBay in 2019

what to sell on eBay

The year is not quite over yet, but eBay expects net revenue between $2.85 billion and $2.89 billion for 2018. Whatever you want to sell on eBay, customers are there. And with eBay’s average visit duration being 50% longer than on Amazon, eBay is the perfect place to cross sell to browsers and increase your average sale value. Competition is fierce, trends change fast, and popular items can quickly fall out of fashion. Having the right stock to sell on eBay is vital to your success as a seller, so we want to give you some tips and processes that we find useful to help you decide on the right things for you to sell on eBay.   Decide who to… Read more »

Mistakes To Avoid When You Start Dropshipping

1 – Check Shipping Times BEFORE Choosing Which Countries to Sell To. A lot of beginners see that the seller on Ali Express ships worldwide, and so list the item with worldwide shipping without further thought. This is a huge mistake. Why?  Because the Ali Express supplier is dealing with businesses, not consumers. They can send items to any country, but it may take 20-40 days for an item to arrive. For businesses buying in bulk and making considerable savings, waiting may be an option, but for your customers, it is not. We strongly recommend as a beginner focusing on countries with shorter shipping times of 2-3 weeks, as this will cause less customer support issues.   2 – Make Shipping… Read more »