eBay’s Cassini search engine uses an algorithm to decide which products to display first when a buyer searches for a product on eBay. That algorithm looks at listing titles and descriptions but also takes several other factors into account, and you need to know what they are so you can ensure you give your listing the best chance of appearing high up in the eBay search results. So, what are the other factors eBay considers in deciding where to rank your listing, and what can you do to improve your eBay search rankings? eBay Performance Enhancers We’ve compiled a list of three metrics that eBay looks at before deciding how to rank your listing in search. 1. The performance of… Read more »
TikTok Shopping: Is It Time To Get Serious About Social Shopping?
If your target market is the lucrative Gen Z demographic (18 to 25-year-old shoppers), TikTok Shopping should be high on your list of priorities for eCommerce channels to explore right now. But how seriously should you take the social shopping opportunity, and what are the challenges and opportunities of this relatively new sales channel? TikTok vs. Meta (Facebook/Instagram/WhatsApp) Despite being a newcomer to the social scene, TikTok is giving more established social brands a run for their money. According to a recent survey, social media users are now making ten purchases a year on TikTok, compared to nine on Meta channels, including Facebook, Instagram, and WhatsApp. This figure increases dramatically when you look at Gen Z shoppers who, on average,… Read more »
Top Tips to Optimise Your eBay Titles
Titles are one of the most important aspects of your eBay listings. You must get your titles right if you want to sell more on the online marketplace. A good eBay title not only improves your chances of appearing in eBay search. It will also influence more potential buyers to click on your items. However, mastering eBay titles can be a challenging task. With only 80 characters to work with, if you want to persuade buyers that your item is the right one for them, you will have to use each of those characters wisely. To help you write more discoverable, engaging, and profitable titles, the eBay experts at Frooition have compiled a list of top tips from our community… Read more »
What’s on Your eCommerce “To-Do” List for 2023?
It would be too easy to start this blog post with phrases like “cost of living crisis”, “industrial action”, and “supply chain crisis”, but here at Frooition, we are great believers in a little bit of optimism going a long way. This is especially true if that optimism is backed-up with a bit of extra focus and a lot of hard work. While many eCommerce businesses are facing challenges in the current economy, now is not the time to sit on your hands and let circumstances weigh you down. Our motto in 2023 is definitely going to be “optimise everything”, – so let’s bring it on. Optimise Everything Optimising everything starts with a good list. Every eCommerce business owner I… Read more »
Save Up To 50% Off eBay, Amazon and eCommerce Design Services Before the End of the Year!
With the end of the 2022 festive shopping season in sight, online retailers will be turning their attention to optimising their retail businesses for the year ahead. As a certified Gold eBay partner and a Preferred BigCommerce design agency, Frooition offers a full range of bespoke eCommerce design and optimisation services to meet the needs of every seller in 2023. To round out the year, we are offering you our biggest discount ever. Secure your discount now before this expires on December 31st 2022, before prices return to normal in 2023. 50% off – eBay Minimal Theme Package 35% off – eBay Advanced Listing Template Package 40% off – eBay Top Seller Listing Template Package 50% off – eBay Infinity… Read more »
Podcast: Selling Automotive Spares and Accessories on eBay with Richard Meldner of eSeller365
In episode #5 of the Frooition podcast, we speak with Richard Meldner, co-founder of the eCommerce news and information website eSeller365, about his career in the automotive spares and accessories industry. As well as sharing his best practices for listing and selling on eBay, Richard talks about the new and exciting opportunities in the automotive spares and accessories industry in an ever-changing business landscape. The Frooition Podcast is available on: Apple Podcasts Spotify TuneIn Podbean
eBay Partners with Circular Fashion Company ACS to Make Secondhand Clothing Market More Mainstream
eBay has announced a new partnership with clothing resale, sanitisation and repair experts ACS to expand the online marketplace’s secondhand offering and help reduce waste in the fashion industry. The partnership will help more brands and retailers to create and quickly scale resale offerings while giving eBay UK’s 20 million plus customers more choice in secondhand goods. The first retail partner to launch on ACS’ eBay Shop is Monsoon, with other high-street names set to follow. ACS cleans, sanitises and repairs secondhand items, making them resale ready, as well as arranging the logistics of item listing and delivery. The eBay platform will connect its millions of shoppers worldwide with this stock. The partnership aims to capitalise on the increasing shift… Read more »
Shopify: 8 Black Friday/Cyber Monday Weekend Stats
Hot off the heels of BigCommerce’s incredible Black Friday results, Shopify has released data from across the entire Black Friday/Cyber Monday weekend. The Black Friday/Cyber Monday weekend is the highest volume shopping event of the year for Shopify merchants. Globally, more than 52 million consumers purchased from brands powered by Shopify over the 2022 Black Friday/Cyber Monday weekend, representing a 12% increase from the previous year. While Shopify is keen not to use the weekend as a proxy for the whole holiday season, it suggests that it is a moment that showcases the power and impact independent businesses have around the globe. 8 Key Takeaways From Across The Black Friday/Cyber Monday Weekend $3.5 Million Per Minute: Black Friday saw the highest… Read more »
eBay Launches Seller Spotlight Podcast
We love a good podcast here at Frooition and so were delighted to learn that eBay has recently launched its own show: The eBay Seller Spotlight Podcast. The podcast, which is available across all major streaming channels, focuses on seller stories and is designed to offer an inspiring and entertaining look behind the scenes at some of the most successful eBay businesses. eBay Seller Spotlight The podcast kicked off its first episode earlier this month with an interview with Chase Clifford, who grew up collecting video games at garage sales, thrift stores, and flea markets. He’s now a full-time eBay seller and offers rare and vintage scores through his store, Chase After the Right Price. Throughout the podcast, the interview… Read more »
Podcast: The Secret Diary of a Side Hustle: How I Find Great Products to Sell on eBay and Amazon
Like many other eBay and Amazon sellers, Vanessa McDowell’s online business can best be described as a side hustle. But what make’s Vanessa’s story so fascinating is her adoption of sophisticated sales tools. She’s also unafraid of the kind of hustle small and large sellers need to commit to stay relevant and sell more online. In this episode, Vanessa explains how she built her side hustle business around her existing family and work commitments and how she researches markets to reduce the risk when buying stock. She also shares her experience sourcing stock from China and how FBA changed her life as a seller.