Category: Frooition

eBay Collaborates With Love Island’s Tasha Ghouri To Promote Non-Fast Fashion

eBay UK is “coupling up” with Love Island’s Tasha Ghouri in what is described as the first non-fast fashion brand partnership to come out of the cult TV series. The collaboration is part of eBay’s continued commitment to change how consumers shop for clothes. eBay currently sells a piece of pre-loved fashion every second. The online marketplace originally partnered with the ITV2 reality TV show to dress its contestants in pre-loved fashion for the summer show. The brand ambassador partnership with Tasha Ghouri is the latest in a long line of high-profile collaborations promoting the circular economy, including the recently announced partnership with MTV to resurrect the motor makeover show Pimp My Ride. Pre-Loved Fashion Style Icon eBay highlights the… Read more »

Is TikTok Livestream Shopping The New QVC For Gen Z Shoppers? Not Yet!

TikTok’s plans to turn the burgeoning social media platform into a global livestream shopping platform have been potentially derailed, according to a recent report in the Financial Times. The livestream shopping experience was launched in the UK last year after initial success in the Asian markets. However, plans to expand the scheme further into Europe and the United States have been put on hold after UK sales failed to meet expectations. What is Livestream Shopping? Livestream shopping is the social media equivalent of TV shopping channels like QVC, where live presenters demonstrate products, hype special offers, and ultimately sell products hand over fist. So the question is, can TikTok turn the “TV shopping” model on its head and appeal to… Read more »

What Does The New Normal Look Like For Online Retailers?

In the post-pandemic world, eCommerce is still considered a reasonably safe bet. However, as consumers return to “normal” shopping habits and previously unforeseen circumstances, such as the cost-of-living crisis, and ongoing problems with the global supply chain, hit consumers and retailers in the pocket, it’s important to be realistic about the shape and size of the opportunity. Many of our clients saw their businesses grow at unprecedented levels during the nearly two-year cycle of lockdowns and restricted high street shopping. Some believed this trend was the “new normal” and were shocked to see their online sales falling off a cliff when restrictions were relaxed. Ecommerce is Still a Growth Industry The good news is that eCommerce is still a growth… Read more »

Save up to 50% on BigCommerce Subscription Fees with Help to Grow: Digital

Help to Grow: Digital is a UK government-backed scheme that helps eligible small businesses fund the purchase of new software. As part of the initiative, the scheme is able to offer a discount of up to 50% or £5,000 (excluding VAT) towards the cost of buying approved software, including the BigCommerce eCommerce platform. The scheme is available across BigCommerce’s Standard, Plus, and Pro packages and covers 12 months of operation. Is Your Online Retail Business Eligible? To be eligible for the discount on BigCommerce and other approved software, businesses must meet all the following criteria: UK Registered Business: Your business must be registered in the UK at Companies House or be a registered society listed on the Financial Conduct Authority’s… Read more »

Podcast: How eBay Saved My Business with Shaun O’Brien from Direct Plants

The third episode of The Frooition Podcast is now available to stream on Apple Podcasts, Spotify, Google Podcasts, YouTube, or wherever you get your podcasts.  In this episode, Frooition’s John W. Hayes speaks with Shaun O’Brien from Direct Plants about his 17-year journey on eBay and how, with Frooition’s support, the marketplace allowed him to grow the business from the ground up. 

The eBay Business Roadshow: Next Stop Norwich

Norwich eBay Roadshow

The eBay Business Roadshow continues its UK tour with a stop in Norwich on Friday, July 1, 2022. The event will be hosted at The Assembly House, Theatre Street. Norwich, NR2 1RQ with registration opening at 9.30 am. Throughout the full-day event, eBay’s leadership team will be joined on stage by representatives from Small Business Britain and local Chambers of Commerce, where they will be sharing the latest in eBay and small business best practices. They will also be showcasing local success stories. Attendees at the event will also be invited to apply for a share of £1 million in grants and support packages from eBay. Meet Frooition As with previous events in Manchester, Newcastle, and Glasgow, Frooition will be in… Read more »

How Can eBay’s Global Shipping Programme Reduce the Pain of Selling to Europe?

Six years after the UK voted to leave the EU, the transition is still causing significant problems for many eBay sellers hoping to sell their products in Europe. While it is unlikely that selling into Europe will ever be as easy as before Brexit, there are solutions that aim to create a smoother experience for buyers and sellers. These solutions include eBay’s Global Shipping Programme. What is eBay’s Global Shipping Programme? eBay’s Global Shipping Programme takes care of all the costs, paperwork, and logistics associated with selling into Europe (and beyond) from the United Kingdom. Sellers in the programme simply list their products as usual. eBay then automatically adds global shipping fees and import duties to listings and manages these… Read more »

How to Make Networking Events Work For Your Small Business

After two years of remote working and Zoom meetings, many small business owners are relishing the opportunity to get out of the office and network with their fellow entrepreneurs. The team here at Frooition is no different. We’ve very much enjoyed re-connecting with online retailers at the recent eBay Business Roadshow events in Salford, Newcastle, and Glasgow. However, if you’ve not been able to make it to any roadshow events yet, it’s an investment in time that you should consider, and you’ll not regret it. The eBay Business Roadshow will be rolling into: Norwich – July 1, 2022 Leicester – July 14, 2022 Reading – July 28, 2022 Helping eBay Sellers Solve Problems One of the things we’ve really enjoyed… Read more »

Podcast: Email, Social Media, and Content Marketing with Hank Hoffmeier of iContact

The second episode of The Frooition Podcast is now available to stream on Apple Podcasts (iTunes), Spotify, Google Podcasts, YouTube, or wherever you get your podcasts. In this show, Frooition’s John W. Hayes speaks with Hank Hoffmeier from iContact, about the opportunities available to small businesses with retail stores on BigCommerce and Shopify from email marketing, social media marketing, and content marketing. Hank also shares his insight into SEO following iContact’s recent acquisition of Moz.com.

The Frooition Podcast: Episode 1 – Scaling Your eBay and Amazon Business

Frooition is delighted to announce the inaugural episode of The Frooition Podcast is now available for streaming. In this first episode, we speak with Dave Furness, founder of the eCommerce news site eSeller365, about the challenges small business owners face when scaling their businesses on eBay and Amazon and the opportunities available to them via hosted eCommerce platforms like BigCommerce and Shopify. Where can you stream The Frooition Podcast? The Frooition Podcast is available on the following streaming platforms: Podbean Amazon Music Spotify (coming soon) Apple Podcasts (coming soon) Google Podcasts (coming soon) TuneIn + Alexa (coming soon)